Founded Year

2017

Stage

Series B | Alive

Total Raised

$61.44M

Last Raised

$13.69M | 10 mos ago

About Fernish

Fernish is a subscription lifestyle service for furniture. Customers subscribe to furniture for as long as they want it, and at the end of the subscription, they can either buy items out (paying no more than retail), swap them out (and extend their subscription), or simply walk away with no strings attached.

Fernish Headquarters Location

8075 West Third Street

Los Angeles, California, 90048,

United States

310-954-2005

Fernish's Product Videos

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Fernish's Products & Differentiation

See Fernish's products and how their products differentiate from alternatives and competitors

  • Fernish

    Fernish customers choose from a thoughtfully curated collection of high quality furniture, with a range of both neutral and bold options that can satisfy any taste. Customers choose how long they’d like to rent, between 2-12 months, and will be given extension options at the end of their chosen term length. After ordering, Fernish offers the convenience and ease of full-service delivery, with professional delivery, assembly, and arranging, all included at no extra cost. At the end of their rental period, customers can return their items, extend their lease, swap items out, or purchase items they wish to keep. If purchasing an item, all previous rental payments are credited toward the total retail cost, and customers will pay only the remaining difference.

    Differentiation

    Fernish offers a white-glove furniture rental experience that is revolutionizing the furniture industry, makes it effortless for people to create and design their homes, and provides a direct soluti… 

Research containing Fernish

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Fernish in 2 CB Insights research briefs, most recently on Mar 21, 2022.

Expert Collections containing Fernish

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Fernish is included in 2 Expert Collections, including E-Commerce.

E

E-Commerce

9,600 items

H

Home Goods & Furniture

331 items

Tech-enabled companies offering services and products focused on furniture, home accessories, and interior design. This collection includes direct-to-consumer (D2C) startups, peer-to-peer (P2P) marketplaces, and 3D & AR/VR visualization tools, among others.

Latest Fernish News

Fernish Brings Its Furniture-As-A-Service Model To New York And DC

Apr 19, 2022

Apr 19, 2022, Fernish Fernish, the furniture rental company born in Los Angeles five years ago, makes the leap to the East Coast today, with the launch of operations in New York and Washington, D.C. Fernish was created to be furniture rental for a new generation. Instead of being an option for consumers who can’t afford to buy furniture - the old model of furniture rental - it was conceived as a way to make it easier for young urban professionals who are always on the move to have nice living spaces without the hassles of having to move furniture themselves, or the waste of discarding furniture when they move. The company has raised $75 million in funding since 2017, and during the pandemic it pivoted nimbly to offer more desks, office chairs and other work-from-home essentials. The pandemic slowed Fernish’s plans for a nationwide rollout somewhat, but overall it has been good for its business model, with revenues up 17 times compared to two years ago, according to Michael Barlow, Co-Founder and CEO of Fernish. The pandemic, and remote working, have created an “impermanence” trend, Barlow noted, where young professionals are more likely to try out several cities before choosing a permanent home. That trend “is awesome for my business,” he said. “We have a solution and market that’s scaling nicely.” Fernish begins taking orders today in New York City and Washington, D.C. In New York, it will be spreading the word with an advertsiing “takeover” of the West 4th Street subway station, with signs urging commuters to “Free Your Home” by renting from Fernish on walls and turnstiles. Bringing Fernish to New York has been a goal of Barlow’s since the company was created, he said, because New York provided the inspiration for Fernish. “So much of this business was concepted when I was living in New York,” Barlow said. “Like every young urban professional there after undergrad in their twenties or early thirties, you move every year or two with different roommates. You leave furniture in your apartment, and you lose your security department because it’s going to cost $1,000 to move it from the West Village to the Upper East Side and you’re thinking ‘Is this Ikea stuff even worth $1,000?’, “ he said. MORE FOR YOU Fernish has set up a logistics hub in Secaucus, N.J. that will serve Manhattan as well as all of the boroughs of New York and parts of New Jersey. In New York, Fernish is entering a market that already has a number of upscale furniture rental companies, most of them born around the same time as Fernish and catering to the same millennial customers. Furniture retailers like Wayfair are also offering rentals, and Ikea has tested rentals in Europe. Fernish Fernish The New York and Washington, D.C. expansions bring Fernish two steps closer to its plan of being in all of the major metro areas young professionals are likely to move to. The company also operates in Southern California, Seattle, and northern and central Texas, covering the cities of Dallas, Austin and Fort Worth. “It’s not a full national footprint but we’re getting so much closer,” Barlow said. The company needs that footprint, he said, to be able to serve the customer who wants to leave his or her Fernish couch, table and bed behind in LA and have a set of furniture waiting for them when they arrive at their new apartment in New York. “We have to be where our customers are today and will be tomorrow,” Barlow said. “The people who are moving from LA to Austin to Dallas to Phoenix to New York and then settling down in Charlotte over this 5 to 10 to 12 year period after finishing undergrad.” “To really be that lifestyle service that we pitch to our customers, we need to be in those markets so they don’t have moving costs between markets,” he said. “Their furnishings can grow and progress with them and their lives, whatever city or roommate or partner situation that the world throws at them.” Fernish does not reveal its revenues, but Barlow said the company is on track to be profitable in its original West Coast markets this year. Barron’s recently reported t hat Jefferies analyst Jonathan Matuszewski expects that spending for furniture rentals on direct-to-consumer platforms like Fernish will grow to $1 billion within five years, up from $150 million currently. “We are at the beginning of a revolution in how consumers furnish their residences,” he said. If that is correct, there will be plenty of room for Fernish to move into the New York market, and elsewhere.

Fernish Web Traffic

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  • When was Fernish founded?

    Fernish was founded in 2017.

  • Where is Fernish's headquarters?

    Fernish's headquarters is located at 8075 West Third Street, Los Angeles.

  • What is Fernish's latest funding round?

    Fernish's latest funding round is Series B.

  • How much did Fernish raise?

    Fernish raised a total of $61.44M.

  • Who are the investors of Fernish?

    Investors of Fernish include RET Ventures, Techstars Ventures, Scott Cook, Jeff Wilke, Jared Simon and 10 more.

  • Who are Fernish's competitors?

    Competitors of Fernish include Social Interior and 4 more.

  • What products does Fernish offer?

    Fernish's products include Fernish.

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