Search company, investor...
Search

The profile is currenly unclaimed by the seller. All information is provided by CB Insights.

hifello.com

Founded Year

2018

Stage

Debt | Alive

Total Raised

$25M

Last Raised

$25M | 3 mos ago

About Fello

Fello is empowering agents with an iBuying solution and providing home sellers with a seamless, trusted experience. It offers a hybrid experience that allows homeowners to bring their agents into the process and get a competitive cash offer. The company was formerly known as FlashHouse and rebranded to Fello in June 2022. Fello was founded in 2018 and is based in Cleveland, Ohio.

Fello Headquarters Location

Cleveland, Ohio, 44124,

United States

(866) 793-0051

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Latest Fello News

Fello, a hybrid iBuyer, keeps sellers engaged and agents front and center: Tech Review

Sep 23, 2022

Fello, a hybrid iBuyer, keeps sellers engaged and agents front and center: Tech Review Fello, a hybrid iBuyer, keeps sellers engaged and agents front and center: Tech Review Admittedly, Fello is somewhat hard to summarize, but know above all else, it is agent-centric and technology-driven. No one is getting left out of the deal here, especially the consumer Today 1:54 A.M. You successfully shared the article. Fello layers a direct-to-seller cash offer model over agent-integrated services, which collectively rest on a sophisticated data modeling solution for home valuations. Are you receiving  Inman’s Agent Edge ? Make sure you’re subscribed for the latest on real estate technology from Inman’s expert Craig Rowe. Fello is a homeselling solution integrating traditional sales with an iBuyer model. Platforms: Browser; mobile-first Top selling points: Deeply integrates partner agents Top concern: They’ll have to overcome the stigmas of “iBuying” to gain traction among rank-and-file agents. However, in the end, that sector may not be Fello’s most productive audience. What you should know Fello layers a direct-to-seller cash offer model over agent-integrated services, which collectively rest on a sophisticated data modeling solution for home valuations. This is technology and boots-on-the-ground agent expertise melded into something new that provides agents with leads, nurture campaigns and smart consumer calls-to-action. Admittedly, Fello is somewhat hard to summarize, but know above all else, it is agent-forward and technology-driven. No one is getting left out of the deal here, especially the consumer. Fello believes the consumer deserves options but doesn’t in any way leave the agent off the list when acting on that belief. In fact, whereas Federa lazily dangles a “free listing” service as a carrot to upsell into its flat-fee agent offering, Fello commits impressive internal resources to provide its leads and its agent partners highly enriched property analyses. This is a company that takes as much pride in building its own backend systems, drinking its own poison so to speak, as it does in building agent-facing tools and resources. We spent the first half of our demo examining what it uses to monitor its own tools’ success. Every property that enters its system is internally tracked for evaluation accuracy, which involves multiple national real estate data providers, public sources and four of its own modeling algorithms. It’s awesome to see, but it’s clearly meant for the eyes of the data junkie, or in Fello’s case, its product head, who, based on our discussion, lives for this stuff. Fello Connect is the agent-facing experience, the instant-offer request feed that sorts who’s looking to sell and how they want to do it. A consumer entering their home’s data can choose to sell it to Fello directly, traditionally with a partner agent or not at all. Any agent can choose to sign up with Fello, which was co-founded by a high-producing Keller Williams team lead in Ohio. Of course, he’s now mostly focused on his software startup. Agents see the date each person submitted listing information, its location, and an expected final sale price range with the Fello offer. Agents can send the offer or use the integrated calendar tool to arrange an in-person visit. They can dive into each address to review a mapped breakdown of comps and metrics used to arrive at the offer price. The software shows agents people who are “ready to list,” as well as direct referrals from Fello, meaning an unrepresented seller came into the system, and Fello’s “find an agent” module assigned you the lead. Agents can quickly review a Fello offer and review all related costs in a content card with collapsible data fields that tell more of the home’s story. But the meat of the plot, the price, is displayed right up front, where most people like it to be. The Engage feature is Fello’s included email outreach engine that enrolls your database into a stream of provided, or agent-edited, content. The first of which is the initial home value breakdown, aimed at pulling the lead into the system with consistent news about their home’s value and the market powers that impact it. My initial concern was how Fello would reconcile its lead sourcing and follow-up activities with an agent’s existing CRM. Having lead activity tracked separately, and thus becoming redundant, is a poor business practice. Before I could share my cynicism, the Fello team shared how it will integrate with existing CRMs in the same way any other lead sources do. A new seller lead alert will enter the system, tagged accordingly. Fello will also accept existing databases into its Engage tool, cleaning it up to verify addresses and in essence, placing your entire database into its offer ecosystem. If any contact’s address is not present, Fello will deliver emails to encourage them to update the record and thus, hopefully, re-connect an older lead. The seller’s dashboard is a sharp, visual breakdown of offer information and comparisons between selling outright and using an agent. It does a solid, consistent job of keeping the user engaged with their home’s value. Also, if agents who happen to share some contacts become Fello partner agents, the company handles lead ownership according to who files first. The email engine is straightforward, and Fello will be adding editing capabilities as it goes. For now, it’s a text-based, minimalist drafting experience, which is long-proven to be a more effective method for ensuring email marketing success. Fello also has a staff of professionals designed to help with initial questions, agent and seller onboarding, walkthrough scheduling and other non-licensed issues. Know that Fello was designed fully mobile-first, and the parity between the two experiences should leave little up for concern. For a product that’s been “live” for only a couple of months, it comes across as something in a much later version, as if it’s already had a year of updates and user input. This, again, is an example of the freedom given to, and leadership taken by, Fello’s product manager. In fact, I encourage all agents in the process of examining technology products to look into how this is addressed by potential tech-stack partners. Who’s handling the interface between executive management and engineering, and how well do they interpret what the user wants and needs? These can be business-defining decisions, and few companies do it really well. Fello is certainly one of them. And as a result, a company that deserves the 500 agents already using it, a number I expect to grow pretty quickly. Have a technology product you would like to discuss? Email Craig Rowe Craig C. Rowe started in commercial real estate at the dawn of the dot-com boom, helping an array of commercial real estate companies fortify their online presence and analyze internal software decisions. He now helps agents with technology decisions and marketing through reviewing software and tech for Inman. Show CommentsHide Comments

  • When was Fello founded?

    Fello was founded in 2018.

  • Where is Fello's headquarters?

    Fello's headquarters is located at Cleveland.

  • What is Fello's latest funding round?

    Fello's latest funding round is Debt.

  • How much did Fello raise?

    Fello raised a total of $25M.

  • Who are the investors of Fello?

    Investors of Fello include Javelin Venture Partners and Ben Rubenstein.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.