FatTail
Founded Year
2001Stage
Loan | AliveTotal Raised
$3.68MLast Raised
$680K | 3 yrs agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
+10 points in the past 30 days
About FatTail
FatTail was born from a simple observation that a book of advertising assets is similar to a book of financial assets and that many of the methods pioneered by the financial industry to reduce operational risk and optimize performance would be of great benefit to the online advertising community.Since its inception in 2001, FatTail has become a provider of integrated workflow, inventory management and revenue enhancement solutions for the digital media industry.The company's products have been broadly adopted by many dvertisers, agencies, and publishers who operate some of the most recognizable brands in the online advertising world. The company have built the company's reputation on providing extremely flexible products, creating solutions to the company's client most compelling business challenges and providing exceptionally responsive support.
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Expert Collections containing FatTail
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
FatTail is included in 1 Expert Collection, including Ad Tech.
Ad Tech
3,700 items
Latest FatTail News
Jul 5, 2022
Why wouldn’t DSPs want to secure the best possible access to OTT inventory through programmatic while accessing the impression commitments and set pricing provided by direct deals? If DSPs want to compete with more traditional advertising platforms, they will need to do just that, writes Doug Huntington, CEO of FatTail. The post Manual Deals Just Won’t Cut It For Premium OTT Inventory appeared first on AdExchanger.
FatTail Frequently Asked Questions (FAQ)
When was FatTail founded?
FatTail was founded in 2001.
Where is FatTail's headquarters?
FatTail's headquarters is located at 20969 Ventura Boulevard, Woodland Hills.
What is FatTail's latest funding round?
FatTail's latest funding round is Loan.
How much did FatTail raise?
FatTail raised a total of $3.68M.
Who are the investors of FatTail?
Investors of FatTail include Paycheck Protection Program, Ted Meisel and Fuse Capital.
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