Search company, investor...
Farmigo company logo



Acquired | Acquired

Total Raised


About Farmigo

Farmigo is a fast-growing online farmers market on a big mission to empower people to create a better way to eat, by providing farm-to-neighborhood access to fresh food, benefiting local farmers and bypassing supermarkets. Farmigo is inventing a new food system that is better for families and communities, better for local farmers and food makers, and better for the planet. On September 14th, 2021, Farmigo was acquired by GrubMarket. Terms of the transaction were not disclosed.

Headquarters Location

15 Metro Tech Center 7th Floor

Brooklyn, New York, 11201,

United States

Missing: Farmigo's Product Demo & Case Studies

Promote your product offering to tech buyers.

Reach 1000s of buyers who use CB Insights to identify vendors, demo products, and make purchasing decisions.

Missing: Farmigo's Product & Differentiators

Don’t let your products get skipped. Buyers use our vendor rankings to shortlist companies and drive requests for proposals (RFPs).

Expert Collections containing Farmigo

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Farmigo is included in 2 Expert Collections, including Agriculture Technology (Agtech).


Agriculture Technology (Agtech)

1,942 items

Companies that are using technology to make farms more efficient.


Food & Meal Delivery

1,508 items

Startups and tech companies offering online grocery, food, beverage, and meal delivery services.

Latest Farmigo News

GrubMarket Launches GrubPay to Bring Payments Solutions to the Food Supply Chain Industry

Apr 26, 2023

News provided by Share this article Share this article SAN FRANCISCO, April 26, 2023 /PRNewswire/ -- GrubMarket today announced the launch of GrubPay, a powerful and easy-to-use payment platform that facilitates safe and secure payments for food wholesalers and distributors, making GrubMarket the first and only eCommerce platform to offer a fully integrated payment solution designed for the fresh industry. In addition to operating as a standalone product, GrubPay also integrates seamlessly with GrubMarket's existing software ecosystem, which includes its comprehensive 360-degree ERP system, WholesaleWare; innovative mobile eCommerce solution, Orders IO; and leading CSA management software, Farmigo, providing a centralized omnichannel solution for the food supply chain. GrubMarket's customers can now directly accept and manage payments quickly, easily, and securely via ACH, credit card, and other online methods. "Traditional payment acceptance methods for the fresh industry are cumbersome, expensive, and unreliable. Third-party payment providers lack an understanding of the nuanced needs of food distributors and wholesalers, and their fee structures squeeze the already thin margins of these businesses. This is why GrubPay is such a big step forward for the fresh industry. Our integrated payment solutions make it possible for food suppliers to get paid quickly with ACH and credit card payments, while easily managing all invoicing, communications, and reporting directly through our innovative and proprietary software products – WholesaleWare, Orders IO, and Farmigo. With the addition of GrubPay, customers reduce errors, eliminate check fraud, and get paid faster. This is a game changer," said Genevieve Wang, Chief Product Officer at GrubMarket. In addition to seamless integration with WholesaleWare, OrdersIO, and Farmigo, GrubPay offers a number of unique features and benefits, including: Online payments: Businesses of all sizes can easily connect to the GrubPay credit card payment gateway, to securely accept online card payments and/or process transactions in-store. The GrubPay gateway can accept payments from all major credit card issuers and payment networks. Pay by link: Customers can pay via ACH transfer and/or credit card using a secure payment link that is hosted by GrubPay. Users can create emails and SMS messages with payment links or add payment links to invoices to get paid directly by customers; create QR codes that facilitate real-time payment at checkout; or even embed payment flows on social media. Real-time payment tracking: Payment status is available in real-time. Users can track their active payment balances and gain complete visibility into the status of each payment. Full accounting integration: Within WholesaleWare, users can automatically generate payment requests for invoices; payments, customer balances, and reports are kept in sync and up to date with WholesaleWare's Accounting Module, in real-time. Competitive pricing: As industry insiders, GrubMarket understands the tight margins of B2B food supply chain businesses. GrubPay's pricing model is highly competitive, transparent, and designed for the food distribution and wholesale business model, so customers can worry less about costs. Flexibility and customization: Customers can use GrubPay's developer platform and APIs to rapidly build production-ready integrations that enable invoicing and online payment functionality, designed for their customers' and products' unique needs. "Right now, most fresh industry players still use traditional offline methods like checks and cash to complete payment transactions. Others rely on third-party providers that charge exorbitant fees and are not tailored to facilitate payments in the food supply chain industry. We are proud to take the next step of every great eCommerce company - offering seamless payment solutions to our customers. GrubPay is a truly transformative solution that will create significant value for the food industry and help customers streamline their payment processes, reduce costs, and save time. By facilitating payments for the food supply chain through a one-stop solution integrated with our best-in-class WholesaleWare, OrdersIO, and Farmigo software products, GrubPay will make payments easy, accessible, and affordable to all our customers," said Mike Xu, CEO of GrubMarket. This revolutionary new payment system is available to all WholesaleWare, OrdersIO, and Farmigo customers. For more information about GrubPay or to sign up as a customer, visit , or send an inquiry to [email protected] . About GrubMarket Founded in 2014, GrubMarket is a San Francisco-based food technology company operating in the space of food supply chain eCommerce for both business customers and end consumers, as well as providing related software-as-a-service solutions to digitally transform the American and global food supply chain. Currently, GrubMarket operates in all 50 U.S. States; Ontario and British Columbia (Canada); Argentina, Chile, and Colombia (South America); Egypt, India, Mexico, South Africa, and Spain, with plans to expand to the rest of the U.S., Canada, South America, and other parts of the world. For Media Inquiries:

Farmigo Frequently Asked Questions (FAQ)

  • Where is Farmigo's headquarters?

    Farmigo's headquarters is located at 15 Metro Tech Center, Brooklyn.

  • What is Farmigo's latest funding round?

    Farmigo's latest funding round is Acquired.

  • How much did Farmigo raise?

    Farmigo raised a total of $26M.

  • Who are the investors of Farmigo?

    Investors of Farmigo include GrubMarket, Benchmark, Sherbrooke Capital, Formation 8, RSF Social Finance and 3 more.

  • Who are Farmigo's competitors?

    Competitors of Farmigo include FarmDrop.

Compare Farmigo to Competitors

Gousto Logo

Gousto offers subscription-based recipe boxes for customers. It delivers organic, local produce in exact portion sizes for specific recipes, which aims to eliminate waste and encourages healthier, delicious, and convenient home-cooked dining. It offers recipes from different cuisines for using available ingredients in proportion. The company was founded in 2012 and is based in London, U.K.

EatFirst Logo

EatFirst specializes in the provision of online food delivery service. It also offers corporate catering, team lunches, kitchen supplies and corporate assistant services. The company was founded in 2018 and is based in Berlin, Germany.

CaterWings Logo

CaterWings is an online marketplace for catering services, facilitating and simplifying the food ordering process for corporate customers.

Butternut Box Logo
Butternut Box

Butternut Box offers homemade dog food with an at-home delivery model and individually tailored meals. Butternut Box was founded in 2016 and is based in London, England.

Zing Zing Logo
Zing Zing

Zing Zing is a Chinese food delivery platform. Zing Zing makes clean, high quality, wok fresh Chinese takeout. It also offers ZZ Green, an exclusively vegan and vegetarian menu.

FarmDrop Logo

Farmdrop is a UK-based local organic food delivery startup. The company connects farmers, growers, bakers, brewers and cheese makers direct with customers via community buying groups.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.