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About Farmec

Farmec is a cosmetics manufacturer that manufactures and sells skin, body, and hair care products, makeup products, oral hygiene products, and home care solutions. It is based in Cluj-Napoca, Romania.

Farmec Headquarter Location

H. Barbusse, 16



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Latest Farmec News

From generation to generation – the new image campaign of the Farmec brand, signed by Propaganda

May 12, 2022

May 12, 2022 Propaganda has developed a new image campaign for the Farmec range, which was relaunched this year with a new logo, a modern design and a structured range of basic care products for the whole family. The new products offer complete solutions for the basic needs of the skin, hands and feet and further support the cultivation of healthy family care rituals. The propaganda addressed the need of the evolving brand and developed an integrated image campaign, meant to bring Framec back to the public’s attention with a fresh image, adapted to the ever-changing demands of the market. Under the slogan “from generation to generation”, the new campaign talks about the eternal feminine and its charm that is transmitted, as a well-kept secret, from mother to daughter, from grandmother to niece. The creative concept is taken from the very name of the Farmec brand and all that it entails – over a century of existence, research and tradition in the field of skin care – reminding us that charm is not a given, but an attribute that is educated in time, which it is sometimes studied for a lifetime, and then passed down from mother to daughter, from one generation to the next. The central idea of ​​the campaign captures both the history of Farmec and the undeniable quality of the products, which are exposed as a bridge between different generations. Developed on an emotional approach, the campaign reminds everyone of this very special connection of every family in Romania with the Farmec brand. And the TV commercials perfectly illustrate the relationship between generations and those unique moments between mother and daughter, talking with emotion about invaluable moments, about beauty, femininity, responsibility for others, soul ties and modern care rituals, but anchored in the fundamental traditional values. , and which will be passed on, as a precious gift, to the new generations. “Tradition, honesty, simplicity – these are the three values ​​that we wanted to continue to capture in our new image campaign. Farmec has always managed to maintain a balance between authenticity and progress. We want to be as close to people as possible and offer them quality products that they can rely on, with clean ingredients that can be integrated into their daily routine and know that we are constantly investing and evolving with the market, using top technologies in which we constantly invest. We are convinced that everyone’s charm is something special that requires a little help, and here we intervene, so that it reaches its maximum potential, “he said. Monica MartinFarmec product manager. The integrated campaign includes TV executions – three commercials, an online component with a video and communication strategy in Social Media and In Store. “We are honored to sign this campaign for a brand of great significance for Romanians, which we are also proud of abroad. A brand with which we all grew up and which, after so many years, continues to innovate and perform with products that have conquered not only Romania, but the whole world. Together with the Farmec team, we developed an image campaign that brings to the fore, with great emotion, the essence of the brand and its heritage, talking sensitively about Farmec, that Farmec that is transmitted from one generation to another, better, more sophisticated and always in step with the times “, he declared Adrian ȚulucaManaging Partner Propaganda. Farmec’s portfolio includes skin, body and hair care products, makeup, oral hygiene, sunscreen as well as professional cosmetics, men’s products and home care solutions. The most popular ranges are Gerovital H3 Evolution, Gerovital Plant, Gerovital Expert Treatment, Aslavital, Doina, Farmec, Triumf and Nufăr. PROPAGANDA is an independent agency, founded in 2002, that offers its clients integrated communication services, from brand strategy and creation to production or development and development and implementation of media, PR and digital. PROPAGANDA believes in Creative Marketing, its campaigns being appreciated and awarded in national and international festivals, both for creativity and efficiency, festivals in which it has won over 60 awards, including 19 Effie awards. Farmec S.A. is one of the largest and traditionally local companies, with 100% Romanian capital. The company’s portfolio impresses a whole world with modern products, designed in high-performance laboratories. The company has international GMP certification and sells products in its portfolio in approximately 30 countries. In May 2022, the network of branded stores owned by Farmec includes 8 Farmec stores, located in Cluj-Napoca, Arad, Brașov, Sibiu, Târgu Mureș and Timișoara, 22 Gerovital stores, located in Bucharest, Brașov, Constanța, Cluj- Napoca, Timișoara, Craiova, Ploiești, Suceava, Iași, Piatra Neamț, Galați, Oradea, Sibiu, Târgu Mureș and Râmnicu Vâlcea.

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