famous

Dec 15, 2022

Provided Dec. 15, 2022 Nathan's Famous has launched a campaign to help closed or struggling restaurants convert to Nathan's Famous locations, according to a press release. "The COVID pandemic was hard on all of us, but especially for small business owners and restaurant owners who were forced to close due to restrictions or stretch resources to make up for lost sales any way they could," Phil McCann, vice president of marketing, said in the release. "The unfortunate reality was that many couldn't, and those that made it through are still struggling today. Our goal is to give these restaurant owners a brand that has more than 100 years of recognition packaged in a quick, easy-to-open strategy aimed at driving revenue fast." The brand is offering potential franchisees a 50% reduced franchise fee if they commit to converting their shuttered or currently open restaurant location to a Nathan's Famous. The conversion program offers flexibility across restaurant design, equipment and infrastructure, often using the restaurant's current arrangement, to save costs and open quickly. Potential franchisees that sign up for the conversion program can also take advantage of additional revenue opportunities through the Nathan's Famous ghost kitchen brands, Arthur Treacher's and Wings of New York. Nathan's currently distributes its products in 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam and 16 foreign countries.