Nine to promote Powered boss to chief marketing officer
May 29, 2022
Nine is preparing to appoint its first chief marketing officer since it merged with Fairfax Media four years ago and the director of Nine’s internal advertising agency Powered, Liana Dubois, is the likely contender. Louise Kennerley
Ms Young’s broader role of managing director of local markets and group marketing oversaw how the company positioned itself in the media industry. Before the merger, Jean Jenkins, now at Network 10, held a marketing director role, while Karen Madden, who left in 2020 and is now head of marketing at the ABC, held a group marketing director title. Advertisement
Alex Parsons, now chief digital officer at Nine, held marketing responsibilities until a restructure in June 2017 when the business only had TV and digital assets. It is likely the responsibility for the local markets, that is, the individual reporting lines of each market, will be absorbed elsewhere in chief executive Mike Sneesby’s management team. The CMO’s job would focus on how to best position Nine Entertainment in the broader media landscape and include responsibility for the company’s annual Upfront event in which it lays out its content and advertising opportunities to marketers and ad agencies. If appointed, Ms Dubois would join Nine chief executive Mike Sneesby’s management team; she now reports to Nine chief of sales Michael Stephenson. Ms Dubois has been with Nine since March 2013, joining as director of sales for Sydney, a role she held for six years. She was promoted to director of Powered in February 2019. Her likely appointment as Nine CMO means the role of director of Powered, Nine’s marketing solutions team which works with clients on how to best maximise their spend across the Nine ecosystem, will be up for grabs. Advertisement
Potential candidates for the director of Powered role include Nine group general manager of commercial Anna Quinn, director of strategy and insights Toby Boon and director of Powered Enterprise Michelle O’Neill. It is unclear whether Ms Dubois will also inherit Ms Young’s position on the board of real estate listings company Domain, which is majority-owned by Nine. Ms Young is one of two non-executive directors from Nine who sit on the board.