06.01.2023
MissionOG
From time-to-time MissionOG’s deep experience within the fintech sector enables us to benefit from successful pattern matching. While all investment opportunities are unique, there are certainly inputs to a decision that when replicated, greatly increase the chances of success. Today, we announce an investment in RIBBIT, a company and opportunity where those inputs have aligned. RIBBIT represents the intersection of exceptional team expertise, ground-breaking product innovation, robust investor support, and a ripe market opportunity. Commensurate with the investment, RIBBIT is acquiring ValidiFI, a leading banking and payment data solutions platform. The following is our assessment of what we believe is an ideal confluence of inputs that positions the company and our investment for success. A Stellar Team
RIBBIT is led by a proven CEO and prior successful founder and entrepreneur, Greg Rable. The MissionOG team had the great fortune of working side-by-side with Greg as he built alternative credit bureau FactorTrust, later sold to TransUnion, into the leading provider in the industry. Greg and team, including FactorTrust alumni John Gordon (COO) and Kyle Comstock (CTO), have a profound understanding of this market and proven ability to grow this type of business. Furthermore, the close relationships with team members from ValidiFI are noteworthy. Apoorva Patel, former head of software development for FactorTrust now serves as the CTO at ValidiFI, a company we have followed and admired. The executive team of ValidiFI, led by Oscar DiVeroli, have unique and extensive knowledge within this market. As Greg noted, “I’m excited about the enormous opportunity to bring these two dynamic industry leading companies together. The combination of talented people, robust data, and best in class products makes this a win-win for our customers and us.”
The Revolutionary Products
RIBBIT and ValidiFI’s respective solutions are at the forefront of credit decisioning science and application. The platform from the combined entities is what FactorTrust would have built had it not been acquired. Their approach, which combines advanced analytics with permissioned and traditional credit data, allows underwriters to offer superior products to more customers, satisfying both financial inclusion and risk management objectives. By merging RIBBIT with ValidiFI, we firmly believe we are positioning the combined entity as a continued clear leader in their markets. Ideal Investor Partner
The opportunity to work again with ABS Capital is a significant component to this investment. MissionOG and ABS successfully partnered to lead the prior investment in FactorTrust. The joint familiarity between the two investment teams allows us to bypass learning curves and accelerate a proven process of joint collaboration. The Market Opportunity
A vast market opportunity is a critical component of why we believe in the investment and combination of the companies. The current regulatory climate, a wide array of legacy prospects coupled with an influx of innovative fintech competitors, and the state of the market and economy, make it a critical time to invest in the alternative credit data space. Currently, regulators are pressuring banks and lenders to widen their financial inclusion initiatives, and agile competitors or neo-banks already leverage alternative data. Moreover, a more challenging economy has increased the population of consumers that fall into the near and sub-prime designation. Serving this growing customer base effectively will be a focal point for financial institutions, positioning companies such as RIBBIT at the forefront of this change. Our investment in RIBBIT represents a holistic alignment of proven teams, innovative products, familiar and successful investors, and a highly promising market opportunity. We look forward to an exciting journey ahead, paving the way for more inclusive financial services. Want to work with us?

Why We Invested in RIBBIT: A Perfect Convergence of Teams, Products, Partners, and Market Opportunity

06.01.2023
MissionOG
From time-to-time MissionOG’s deep experience within the fintech sector enables us to benefit from successful pattern matching. While all investment opportunities are unique, there are certainly inputs to a decision that when replicated, greatly increase the chances of success. Today, we announce an investment in RIBBIT, a company and opportunity where those inputs have aligned. RIBBIT represents the intersection of exceptional team expertise, ground-breaking product innovation, robust investor support, and a ripe market opportunity. Commensurate with the investment, RIBBIT is acquiring ValidiFI, a leading banking and payment data solutions platform. The following is our assessment of what we believe is an ideal confluence of inputs that positions the company and our investment for success. A Stellar Team
RIBBIT is led by a proven CEO and prior successful founder and entrepreneur, Greg Rable. The MissionOG team had the great fortune of working side-by-side with Greg as he built alternative credit bureau FactorTrust, later sold to TransUnion, into the leading provider in the industry. Greg and team, including FactorTrust alumni John Gordon (COO) and Kyle Comstock (CTO), have a profound understanding of this market and proven ability to grow this type of business. Furthermore, the close relationships with team members from ValidiFI are noteworthy. Apoorva Patel, former head of software development for FactorTrust now serves as the CTO at ValidiFI, a company we have followed and admired. The executive team of ValidiFI, led by Oscar DiVeroli, have unique and extensive knowledge within this market. As Greg noted, “I’m excited about the enormous opportunity to bring these two dynamic industry leading companies together. The combination of talented people, robust data, and best in class products makes this a win-win for our customers and us.”

The Revolutionary Products
RIBBIT and ValidiFI’s respective solutions are at the forefront of credit decisioning science and application. The platform from the combined entities is what FactorTrust would have built had it not been acquired. Their approach, which combines advanced analytics with permissioned and traditional credit data, allows underwriters to offer superior products to more customers, satisfying both financial inclusion and risk management objectives. By merging RIBBIT with ValidiFI, we firmly believe we are positioning the combined entity as a continued clear leader in their markets. Ideal Investor Partner
The opportunity to work again with ABS Capital is a significant component to this investment. MissionOG and ABS successfully partnered to lead the prior investment in FactorTrust. The joint familiarity between the two investment teams allows us to bypass learning curves and accelerate a proven process of joint collaboration. The Market Opportunity
A vast market opportunity is a critical component of why we believe in the investment and combination of the companies. The current regulatory climate, a wide array of legacy prospects coupled with an influx of innovative fintech competitors, and the state of the market and economy, make it a critical time to invest in the alternative credit data space. Currently, regulators are pressuring banks and lenders to widen their financial inclusion initiatives, and agile competitors or neo-banks already leverage alternative data. Moreover, a more challenging economy has increased the population of consumers that fall into the near and sub-prime designation. Serving this growing customer base effectively will be a focal point for financial institutions, positioning companies such as RIBBIT at the forefront of this change. Our investment in RIBBIT represents a holistic alignment of proven teams, innovative products, familiar and successful investors, and a highly promising market opportunity. We look forward to an exciting journey ahead, paving the way for more inclusive financial services. Want to work with us?

RIBBIT Appoints FinTech and Consumer Finance Veteran Greg Rable as CEO
Current Board Member and Founder/Former CEO of FactorTrust Brings Non-Prime Data Expertise to Leadership Team
ATLANTA, March 28, 2023 – Today, RIBBIT Inc. announces the appointment of Greg Rable to the executive management team as CEO. As the founder and former CEO of FactorTrust, the company that elevated the use of alternative credit data, since acquired by TransUnion in 2017, Rable brings more than 25 years of experience in building, growing, managing, and successfully exiting businesses in the fintech, predictive data, and consumer finance space. As CEO, Rable will own the company’s strategic direction and day-to-day operations and maintain his position on the Board of Directors, which he joined following a Series A investment from ABS Capital in 2021. Former CEO Shawn Princell is transitioning to a growth role focused on driving value from partnerships and business development opportunities. Princell also will continue to serve on the Board. “Stepping into this role is a natural progression for myself and the company,” notes Rable. “I joined RIBBIT because I continue to view bank behavior data as critical in financial decisioning. The need for predictive data regarding the entire population, not just prime consumers, continues to be an area lacking for the industry, and I look forward to growing RIBBIT into the predictive data powerhouse lenders seek.”
Rable comes from a deep financial and fintech background, with demonstrated success in the predictive data, credit risk and payments markets. Prior to founding FactorTrust, he served as EVP of Global Services at PGI (NYSE: PGI) and was the co-founder and CEO of an e-billing and payment business, Derivion, that was acquired by Metavante/FIS (NYSE: FIS) in 2001. He is also the Chairman of a leading UK alternative lender. Now more than ever, lenders face increased scrutiny with lending decisions and need quick access to meaningful data to make better credit decisions for the 47% of Americans with non-prime credit. RIBBIT’s main products, BankQualify, BankVerify and BankLogin, provide clients with a more complete view of banking behavior from the more than 45M non-prime credit-seeking population across the US. To learn more about RIBBIT, visit www.RIBBIT.ai . About RIBBIT
RIBBIT is the Bank Behavior Bureau. Leveraging the predictive power of bank data across the credit and payment lifecycle, RIBBIT provides deep non-prime banking data that powers smarter credit decisions for banks, lenders, and fintechs. Our AI-driven insights enable instant, actionable predictive data that increase customer acquisition, retention, and profitability. Learn more about RIBBIT at  www.RIBBIT.ai .

RIBBIT Appoints FinTech and Consumer Finance Veteran Greg Rable as CEO

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Rable brings innovative thought leadership to AI-powered bank behavior data company
OXFORD, Ohio, April 12, 2022 /PRNewswire/ -- Today, RIBBIT Inc. announced the appointment of Greg Rable to the RIBBIT Board of Directors. As the former Founder/CEO of FactorTrust, since acquired by TransUnion in 2017, Greg brings over 25 years of management and strategy experience, combined with a history of building successful fintech and alternative data businesses for the consumer finance space. In his role, Mr. Rable is helping guide the RIBBIT leadership team and promote the growth of bank behavior data as a powerful and necessary predictive data solution. "The pandemic exposed a need for smarter, more comprehensive insights into the financial health of a consumer," said Rable. "As a result, lenders, banks, and financial service providers are looking for alternative data sources to better assess their digital applicants in real-time. I joined RIBBIT because I view bank behavior data as the next generation of financial decisioning and a win-win for both the lender and the applicant." "I joined RIBBIT because I view bank behavior as the next generation of financial decisioning"
Evaluating a consumer's bank behavior data has been found to be very predictive of how the consumer will perform in a financial relationship. For example, RIBBIT's bank behavior insights reveal that 47% of consumer finance applicants have unstable income, spending, and identity associations. Reports of fraudulent savings and checking accounts have also increased by 64% since 2020. RIBBIT's AI-network is tracking 500K bank accounts that are actively transacting with 2.5M stolen identities across various financial service providers. These behaviors are used by lenders and fintechs to better evaluate their customers. "Greg has joined our team during an inflection point in credit and predictive decisioning," says CEO at RIBBIT, Shawn Princell. "The industry's demand to build a seamless application flow and drive financial inclusion resides with bank behavior data, especially since 96% of US households have a bank or prepaid account. Greg's mentorship will strengthen the experience within our leadership team and help us become a world-class alternative data provider." RIBBIT's newest innovation returns bank stability analytics from a simple API request using basic app information. Financial service providers can now instantly identify account ownership, affordability, risk, and recent fraud behaviors. Combining these capabilities with patent-ending credentialed banking analytics, RIBBIT meets consumers however they want to provide their banking data to empower better financial outcomes. RIBBIT Inc. | The Bank Behavior Experts
RIBBIT leverages the recency and accuracy of bank behavior to empower financial service providers to make smarter decisions, promote financial inclusion, and reduce fraud. Consumers and small businesses can now use their own bank and payment data to improve access to quality financial services. With AI-powered bank insights, RIBBIT delivers instant actionable intelligence that drives customer acquisition with less friction and more accuracy than traditional tools. Learn more about the Bank Behavior Experts at www.RIBBIT.ai . Media Contact: Amber Copeland, Sr. Dir. Marketing, [email protected]
SOURCE RIBBIT

11:39 EDT
Former FactorTrust Founder/CEO, Greg Rable, Joins RIBBIT Board of Directors

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ATLANTA, Feb. 17, 2022 /PRNewswire/ -- "2021 was a year of acceptance, validation and adoption of RIBBIT's position as 'The Bank Behavior Experts', establishing a solid foundation for explosive growth in 2022. We recently added John, Fred, and Tim who have been strategically sourced for their expertise, experience, and talents to drive growth in our key markets. We truly have an outstanding group of sales professionals with complementary skill sets to deliver our bank behavior analytics and lending INSIGHTS to the clients who can benefit the most," said Rick Fiorito, COO. He brings 25 years of sales experience and growth management. Prior to RIBBIT, John served as the Global VP of Sales and Business Development at FactorTrust, an Alternative Credit Bureau. After FactorTrust's acquisition by TransUnion, John managed the Alternative Credit Key Account Sales team, helping financial service providers and subprime lenders to utilize data to solve for fraud, risk, and account management challenges. Before FactorTrust, John managed the sales team for the eCommerce Services division of Online Resources, a provider of phone and web-based electronic bill presentment and payment technology services. Additionally, John has managed regional and national sales teams for the Data Communications division of Premier Global Services a $500 million provider of communication technologies. Within his impressive consumer-based business experience, Fred Panosso brings a successful track record of leading initiatives to elevate capabilities, improve market strength and grow market share profitability. Fred brings to RIBBIT a strategic vision that allows companies to establish sustainable competitive advantages and expand market positions through successful relationships. Mr. Panosso worked in payments before serving as the President of Brazil's largest tire distributer for 16 years. Fred is building significant quarter over quarter growth as he champions new opportunities and partnerships in open banking, fintechs and lending platform partnerships. Tim Ade has over 20 years of Sales and Sales Operations experience in telecommunications, payments, and data security. His broad range of experience in managing partnerships, growing revenue, and formulating multi-year service agreements will be a valuable asset to RIBBIT. Tim has always embraced a 'customer FIRST' approach to building strategic relationships with customers and partners. RIBBIT will leverage Mr. Ade's experience and energy to bridge customer problems with RIBBIT solutions as he drives our expansion into new markets with banks, payment processors and large billers who can benefit from both our lending and account management solutions. "RIBBIT has quickly amassed one of the most powerful revenue growth, artificial intelligence, data analytics and information technology development teams to support our aggressive business plan set for 2022 and 2023," said Shawn Princell, CEO. RIBBIT  provides better insights into real affordability using bank data, in real-time to deliver predictive bank behavior solutions to reach underserved communities, improve lender/customer profitability and reduce fraud. www.RIBBIT.ai

15:27 ET
RIBBIT announces new sales team members John Gordon, Fred Panosso, and Tim Ade to lead growth and expansion initiatives...

MasterQueue is a company that focuses on enterprise risk management, offering Software as a Service (SaaS) solutions in the domain of contact management. The company's main product is a platform that automates the process of gathering, organizing, and tracking information and data from various systems and providers, streamlining contact management for industries such as debt collection, state government benefit management, and law enforcement. The platform is primarily used by sectors such as the financial services industry and Medicaid services. It was founded in 2007 and is based in El Dorado Hills, California.

MasterQueue

ATLANTA -- -- FactorTrust , the Alternative Credit Bureau ? , today announced an integration partnership with Intellaegis , whose loan servicing platform , masterQueue , combines artificial intelligence with predictive data , such as FactorTrust , 's proprietary alternative credit data , to locate lost customers or assets .

FactorTrust and Intellaegis Partner on Predictive Capabilities to Validate Potential Clients

ATLANTA -- -- FactorTrust , the Alternative Credit Bureau ™ , today announced an integration partnership with Intellaegis , whose loan servicing platform , masterQueue ® , combines artificial intelligence with predictive data , such as FactorTrust 's proprietary alternative credit data , to locate lost customers or assets .

October 19, 2017 09:00 AM Eastern Daylight Time.
FactorTrust and Intellaegis Partner on Predictive Capabilities to Validate Potential Clients

Insight is a monitoring and diagnostic tool for project management. 

It provides powerful charting capabilities, a visual dashboard to share with the whole team (supports TV screen) and email reporting for collaboration.  

It integrates with most popular project management tools such as Basecamp, Trello, Github, Pivotal Tracker and many more.

Insight

ATLANTA -- -- FactorTrust , the Alternative Credit Bureau ? , today announced a partnership with Insight , LLC , a prominent scoring and lead verification technology firm that is implementing FactorTrust , proprietary data into its cloud based underwriting and analytics platform , Decision Cloud .

FactorTrust and Insight, LLC Partner on Use of Alternative Credit Data in Scoring Process

Enova Decisions is an analytics and decision management technology company that enables businesses including financial services, healthcare, and telecommunications to automate and optimize operational decisions through machine learning in real-time and at scale.

Enova Decisions

Lobel Financial is a consumer finance company that provides automotive financial services that include auto financing, auto loans, and other services. The company is headquartered in  Anaheim, California.

Lobel Financial

FactorTrust

Acquired

FactorTrust, founded in 2005, provides underbanked consumer data, analytics and risk scoring solutions to a variety of lenders. This data, along with FactorTrust's data modeling and analytics, serves lenders throughout the US, UK and Canada to serve the underbanked market.

Name	Work History	Title	Status
Greg Rable		Chief Executive Officer	Current
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Name	Ed Braswell
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Other Seats	FactorTrust

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