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Factors.AI company logo


Founded Year



Seed VC | Alive

Total Raised


Last Raised

$2M | 1 yr ago

About Factors.AI

Factors.AI provides a marketing analytics platform that integrates across data silos to deliver actionable insights.

Headquarters Location

3524 Silverside Road Suite 35B

Wilmington, Delaware, 19810,

United States


ESPs containing Factors.AI

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Consumer & Retail / Digital Engagement

Companies building marketing attribution technology provide teams with insights around digital marketing channel effectiveness that help inform spending decisions. Some of these solutions focus on closed-loop attribution — providing a direct link between targeted ads and sales — to help improve return on marketing spend.

Factors.AI named as Outperformer among 8 other companies, including Branch, Funnel, and Measured.

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Factors.AI's Products & Differentiators

    Marketing analytics

    Marketing analytics is a broader term that comprises of various features including campaign analytics, web analytics, customer journey funnels, revenue attribution, and more.

Research containing Factors.AI

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Factors.AI in 1 CB Insights research brief, most recently on Mar 2, 2022.

Expert Collections containing Factors.AI

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Factors.AI is included in 2 Expert Collections, including Retail Media Networks.


Retail Media Networks

311 items


Targeted Marketing Tech

631 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.

Latest Factors.AI News

[Funding alert] B2B SaaS startup Factors.AI raises $2M co-led by Elevation Partners, Emergent Ventures

Aug 30, 2021

{{monthName}} {{day}}, {{year}} The US and Bengaluru-based B2B SaaS startup will use the funds to hire additional talent and continue establishing its leadership in product and mindshare in the emerging category. 0 CLAPS 0 US and Bengaluru-based B2B SaaS startup Factors.AI Monday said it raised $2 million in seed funding co-led by Elevation Partners and Emergent Ventures. The round also saw participation from angel investors, including Naveen Tiwari, Abhay Singhal, Piyush Shah, Mohit Saxena, Amit Gupta (Founders, InMobi), Girish Mathrubootham (Founder, Freshworks), Krish Subramanian and Rajaraman Santhanam (Co-founders, Chargebee), and Ramakant Sharma (Founder, LivSpace). The startup will use the funds to hire additional talent and continue establishing its leadership in product and mindshare in this emerging category. Founded in March 2020 by Aravind Murthy, Praveen Das, and Srikrishna Swaminathan, Factors.AI mines customer data for insights through its proprietary AI engine, resulting in better campaign decisions and amplified ROI for marketing teams. The startup helps marketing teams streamline their marketing activities, understand how these activities affect revenue and demand pipeline automatically and have real-time marketing and sales funnel visibility to plan better. Founders (L-R) Aravind Murthy, Srikrishna Swaminathan and Praveen Das ALSO READ “Conversations with 70+ B2B marketers highlighted challenges arising from generic marketing analytics and BI tools. The feedback has helped us shape Factors.AI, set the product roadmap for the B2B marketing teams, and build a community of  300+ B2B marketing professionals. Factors.AI is now a team of 30+ working remotely with a vision to create the gold standard for B2B revenue marketing,” said the founders. “The launch comes after a successful early access programme with Chargebee, Plivo, DesignCafe, LivSpace, and YourStory, among other businesses, which switched to Factors.AI for their marketing analytics and attribution use cases,” they added. Srikrishna and Praveen were part of the leadership team at InMobi, and Aravind is an ex-Google engineer and was previously at Freshworks. Their experiences at InMobi and Freshworks saw the key problem use case of showing revenue impact of marketing activities, and how B2B growth marketing and buyer behaviour are going through a tremendous shift. To address these problem use cases, they started up Factors.AI. Factors.AI caters to the marketing operations and analytics community via SMAC, an invite-only Slack group having over 300+ marketing practitioners and leaders from companies like Freshworks, Chargebee, Hey Digital, etc. Members get access to resources and a forum to connect, engage, and grow through peer learning. Edited by Suman Singh

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Factors.AI Frequently Asked Questions (FAQ)

  • When was Factors.AI founded?

    Factors.AI was founded in 2020.

  • Where is Factors.AI's headquarters?

    Factors.AI's headquarters is located at 3524 Silverside Road, Wilmington.

  • What is Factors.AI's latest funding round?

    Factors.AI's latest funding round is Seed VC.

  • How much did Factors.AI raise?

    Factors.AI raised a total of $2M.

  • Who are the investors of Factors.AI?

    Investors of Factors.AI include Elevation Partners, Piyush Shah, Mohit Saxena, Abhay Singhal, Ramakant Sharma and 9 more.

  • Who are Factors.AI's competitors?

    Competitors of Factors.AI include VisionR, Measured, Oribi, Chartable, Branch and 15 more.

  • What products does Factors.AI offer?

    Factors.AI's products include Marketing analytics and 3 more.

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