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ExactTarget company logo


Founded Year



Acq - P2P | Acquired

Total Raised






About ExactTarget

ExactTarget is a global provider of cross-channel, interactive marketing software-as-a-service solutions that empower organizations to communicate with customers through the interactive channels of email, mobile, social media and websites. The company's solutions provide marketers with a suite of integrated applications to plan, automate, deliver and optimize data-driven interactive marketing campaigns and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. In March 2012, ExactTarget went public with a valuation of $1.2 billion. In July 2013, ExactTarget was acquired by Salesforce. The valuation of ExactTarget was $2.5 billion. Other terms of the deal were not released.

Headquarters Location

20 North Meridian Street

Indianapolis, Indiana, 46204,

United States


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ExactTarget Patents

ExactTarget has filed 16 patents.

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Application Date

Grant Date


Related Topics




Database management systems, Data management, Databases, Transaction processing, Computer memory


Application Date


Grant Date



Related Topics

Database management systems, Data management, Databases, Transaction processing, Computer memory



Latest ExactTarget News

UiPath Appoints Lee Hawksley to Lead Company’s Asia Pacific and Japan Region

Jan 3, 2023

Share Experienced Twilio and Salesforce executive joins enterprise automation leader to accelerate innovation and drive business transformation and growth UiPath , a leading enterprise automation software company, announced Lee Hawksley has joined the Company as Senior Vice President and Managing Director of Asia Pacific and Japan, effective November 2022. A seasoned executive with more than 20 years’ experience in leadership and senior management roles in the technology industry across all of Asia, Hawksley has a track record in leading hyper-growth sales, go-to-market operations, and developing new markets. “Asia Pacific and Japan represents one of most diverse and exciting business communities on the planet and in turn, I believe one of the biggest opportunities for UiPath” Hawksley most recently served as Senior Vice President and General Manager for Asia Pacific Japan at Twilio, Inc. Prior to that, he was Executive Vice President of Sales at Salesforce, having joined Salesforce by way of the acquisition of ExactTarget in June 2013. Prior to joining ExactTarget, Hawksley was a founder and key driver of two international software businesses – Esker Software and FortyTwo International – the former listing on the French secondary market, Nouveau Marche, and the latter listing on the ASX via Bluefreeway. “As an experienced and successful sales executive with a deep understanding of the enterprise software market, Lee’s appointment will further help UiPath solidify our leadership across Asia Pacific and Japan,” said Weber. “His experience in leading disruptive technology companies will be vital, and he is well positioned to engage with the local ecosystem to create new opportunities and strengthen our existing customer and partner relationships. Asia Pacific, India, and Japan hold huge promise for UiPath, and I look forward to accelerating our leadership as the partner of choice for C-suite leaders driving digital transformation initiatives.” “Asia Pacific and Japan represents one of most diverse and exciting business communities on the planet and in turn, I believe one of the biggest opportunities for UiPath,” said Hawksley. “As businesses of all shapes and sizes, and across all industries, accelerate their digital transformation initiatives, it’s clear that automation is a key value driver that will get bigger over time. As the market leader, UiPath is uniquely positioned to play a key role as a strategic partner to our customers in the region.” Hawksley is an active participant in and advocate of Australia’s entrepreneur-led innovation economy acting as an advisor, mentor, and investor in several promising Australian start-ups. He is also a thought leader on Digital Transformation and Marketing and regularly speaks at events and conferences. Hawksley continued: “It’s a privilege to join the company at such an exciting time and to work with the talented team in Asia Pacific and Japan. I’m excited about the future and exploring new and innovative ways to help our customers.”

ExactTarget Frequently Asked Questions (FAQ)

  • When was ExactTarget founded?

    ExactTarget was founded in 2000.

  • Where is ExactTarget's headquarters?

    ExactTarget's headquarters is located at 20 North Meridian Street, Indianapolis.

  • What is ExactTarget's latest funding round?

    ExactTarget's latest funding round is Acq - P2P.

  • How much did ExactTarget raise?

    ExactTarget raised a total of $233.5M.

  • Who are the investors of ExactTarget?

    Investors of ExactTarget include Salesforce, Technology Crossover Ventures, Greenspring Associates, Battery Ventures, Scale Venture Partners and 4 more.

  • Who are ExactTarget's competitors?

    Competitors of ExactTarget include Totango, MailChimp, Gainsight, iContact, Sailthru and 9 more.

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