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 Evocalize , the provider of industry-leading technology that powers many of the largest, most effective cross-channel digital marketing solutions, proudly announces the addition of Generative AI Ad Copy to EVOLVE — its cutting-edge suite of intelligent marketing capabilities. This new capability leverages the power of artificial intelligence (AI) and machine learning to not only help generate headlines and ad copy, but also to provide users with the unique ability to tailor their ad copy to different styles and tones of voice. This results in even higher performing copy that resonates with diverse target audiences, further optimizing engagement and conversion rates. “We understand that the digital marketing landscape is constantly evolving, and franchises need agile, adaptable, and sophisticated tools to stay ahead of the curve,” says  Matthew Marx, CEO of Evocalize. “Our generative AI capabilities give franchisees the ability to quickly tailor their marketing programs to their local customers and prospects without needing to become marketing experts to write compelling messaging. EVOLVE generative AI is your data-driven local marketing expert.”
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EVOLVE’s advanced AI makes it push-button simple for franchisees and local operators to generate high-performing marketing programs that align with their unique business goals, regardless of their level of digital marketing expertise. This new feature allows users to choose from a range of styles and tones of voice, and near-instantly generate ad copy that resonates with their specific local audience. This helps users save a significant amount of time in the creation of new local marketing programs, while increasing engagement and conversion rates — all within brand guidelines. This advanced capability is designed to revolutionize the way businesses are able to create and execute highly personalized and targeted marketing programs with unprecedented ease and effectiveness. With the introduction of these new EVOLVE capabilities, Evocalize reaffirms its dedication to revolutionizing the digital marketing landscape with powerful, intelligent, and user-friendly tools that drive maximum ROI for businesses of all kinds. PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions. Prev Post

Evocalize Unveils New Localized Marketing Capabilities with Generative AI

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AUSTIN, May 11, 2023 /PRNewswire/ --  Evocalize , the provider of industry-leading technology that powers many of the largest, most effective cross-channel digital marketing solutions, proudly announces the addition of Generative AI Ad Copy to EVOLVE — its cutting-edge suite of intelligent marketing capabilities. This new capability leverages the power of artificial intelligence (AI) and machine learning to not only help generate headlines and ad copy, but also to provide users with the unique ability to tailor their ad copy to different styles and tones of voice. This results in even higher performing copy that resonates with diverse target audiences, further optimizing engagement and conversion rates. "We understand that the digital marketing landscape is constantly evolving, and franchises need agile, adaptable, and sophisticated tools to stay ahead of the curve," says Matthew Marx, CEO of Evocalize. "Our generative AI capabilities give franchisees the ability to quickly tailor their marketing programs to their local customers and prospects without needing to become marketing experts to write compelling messaging. EVOLVE generative AI is your data-driven local marketing expert." EVOLVE's advanced AI makes it push-button simple for franchisees and local operators to generate high-performing marketing programs that align with their unique business goals, regardless of their level of digital marketing expertise. This new feature allows users to choose from a range of styles and tones of voice, and near-instantly generate ad copy that resonates with their specific local audience. This helps users save a significant amount of time in the creation of new local marketing programs, while increasing engagement and conversion rates — all within brand guidelines. This advanced capability is designed to revolutionize the way businesses are able to create and execute highly personalized and targeted marketing programs with unprecedented ease and effectiveness. With the introduction of these new EVOLVE capabilities, Evocalize reaffirms its dedication to revolutionizing the digital marketing landscape with powerful, intelligent, and user-friendly tools that drive maximum ROI for businesses of all kinds. For more information on Evocalize's Collaborative Marketing Platform and its EVOLVE suite of intelligent marketing capabilities, visit evocalize.com . About Evocalize
Evocalize's Collaborative Marketing Platform is used by multi-location brands, technology platforms (like CRMs), and online marketplaces to equip their locations, agents, and users at scale with sophisticated, push-button easy digital marketing that drives real business results and revenue. Evocalize is a Meta Business Partner and a Google Business Partner. Evocalize's technology supports businesses across industries, including real estate, mortgage, insurance, financial services, restaurants, franchises, travel, and more. Over 1,500,000+ sophisticated digital marketing programs have been run using Evocalize technology, generating millions of leads, and leading to thousands of transactions to date. Evocalize is backed by Madrona Venture Group, Move, Inc., Second Century Ventures and Habanero Ventures. For more information, visit evocalize.com . Media Contact:

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Evocalize users can now reach the 800 million active users across all of Google's applications. SEATTLE, April 4, 2023 /PRNewswire/ -- Evocalize , the provider of industry-leading technology that powers many of the largest, most effective cross-channel digital marketing solutions, is excited to announce its expansion of local digital marketing capabilities into Google Display Network and YouTube, allowing users to reach the 800 million active users across all of Google's applications. This new addition empowers franchisees and local operators to launch full-funnel, multi-channel local marketing programs over Google Search, Google Display Network, YouTube, Facebook, Instagram and TikTok — all in a couple clicks on Evocalize's Collaborative Marketing Platform. "Adding these new channels to our offering is a huge win for franchisees," says Matthew Marx, CEO of Evocalize. "Now, they'll be able to expand their reach even further with our product, without adding any additional work for them. With our technology, a user can create a single marketing program that Evocalize's technology automatically executes and optimizes across all of our connected channels. It's never been easier for non-marketers to compete in the complex world of local digital marketing with sophisticated turnkey full-funnel digital marketing programs that drive real performance." Evocalize's EVOLVE technology uses advanced machine learning algorithms to target customers based on interests, behavior, and browsing history, and serve up ads that are integrated with their audience's personalized content feeds on YouTube, Gmail, and other Google applications through its Collaborative Marketing Platform. EVOLVE integrates the power of artificial intelligence (AI) and machine learning, including generative AI, to give franchisors and enterprises intelligent tools that empower their local teams to get the most from their digital marketing efforts — no matter how much marketing experience they have or what industry they're in. About Evocalize
Evocalize's Collaborative Marketing Platform is used by multi-location brands, technology platforms (like CRMs), and online marketplaces to equip their locations, agents, and users at scale with sophisticated, push-button easy digital marketing that drives real business results and revenue. Evocalize is a Meta Business Partner and a Google Business Partner. Evocalize's technology supports businesses across industries, including real estate, mortgage, insurance, financial services, restaurants, franchises, travel, and more. Over 1,500,000+ sophisticated digital marketing programs have been run using Evocalize technology, generating millions of leads, and leading to thousands of transactions to date. Evocalize is backed by Madrona Venture Group, Move, Inc., Second Century Ventures and Habanero Ventures. For more information, visit evocalize.com . Contact:

Evocalize Expands Local Digital Marketing Capabilities to Google Display Network and YouTube

Evocalize, a software as a service (SaaS) startup that specializes in locally focused digital marketing, has announced that it is partnering with real estate brokerage platform Side to help estate agents improve their marketing on search engines and social media.

Proptech Evocalize to work side-by-side with Side

Side partners with marketing software company Evocalize
Side partners with marketing software company Evocalize
Evocalize describes its product as a 'Collaborative Marketing Platform' that allows users to announce their services through an array of campaigns on Google, Facebook and Instagram
Craig C. Rowe; Canva
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In these times, it’s time to double down — on your skills, on your knowledge — on you. Join us August 8-10 at Inman Connect Las Vegas to lean into the shift and learn from the best. Get your ticket now for the best price. A little more than year after closing on $12 million in funding , marketing software company Evocalize has inked a partnership with Side, a national brokerage known for its team-first approach to the real estate business. The deal will provide Evocalize’s marketing tech to all of Side’s U.S. offices, which are branded individually as boutique brokerages, according to an announcement last week. “The common goal of both of our companies is to empower local agents and operators with the tools they need to grow their business,” Evocalize CEO Matthew Marx said in a statement. “Together, we are making it easier than ever for agents in the Side community to achieve their local marketing goals using the most sophisticated, data-driven techniques in just a few clicks.”
Evocalize describes its product suite as a “Collaborative Marketing Platform (CMP)” that empowers users to establish and spread their brands and services through an array of campaigns on Google, Facebook and Instagram. Side will package the solution as a digital campaign builder, and it will tightly link with a location’s respective multiple listing service feed, which will speed campaign roll-outs, keep them better connected to source property data and ensure users can track results per property. Marx said in an Inman report at the time that, “our embedded platform was a perfect solution to fulfill Tribus’ vision of enabling thousands of agents and brokers with simple, but powerful, digital marketing tools.”
Evocalize also backs the advertising product of industry public relations firm Lion & Orb . The tool allows the company’s clients to maximize news coverage. “Its CMP with EVOLVE artificial intelligence layer is designed to help national brands and technology platforms, like Side, take the complexity out of local digital advertising for themselves and their distributed users,“ the release stated. Led by Guy Gal, Side targets productive teams at other brokerages, as well as existing independent brokerages, and offers a full-service rebrand and business support, positioning them in the market as a quasi-independent. The Side brand remains in the background. The company was valued at $1 billion in 2021. However, like many brands, it has suffered through layoffs . In addition to residential real estate, Evocalize has clients in the mortgage market, insurance, multifamily housing and financial services. It also works with restaurants and the travel industry.

Side partners with marketing software company Evocalize

Side UK, founded in 1997, specializes in voice and motion capture for games. The company has worked with many developers and publishers in the video games industry.

Side UK

The partnership between Evocalize and Side is a game-changer for agents and teams looking to invest in local digital advertising and stand out in their local markets .

Evocalize Partners with Side to Power Digital Marketing Campaigns for Top Boutique Real Estate Companies

TRIBUS

Remine develops tools utilizing Big Data and Predictive Analytics to locate off market real estate opportunities. Proprietary algorithms will identify opportunities based on requirements, with the system becoming more intelligent as its used. On October 18th, 2021, Remine was acquired by MLS Technology Holdings. Terms of the transaction were not disclosed.

Remine

Bazaarvoice

PA Consulting Group

360Commerce

PointServe

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Post-Money Valuation

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Liquidation Price

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Companies offering tech-enabled marketing and advertising services.

Ad Tech

Seed VC

Series A

Evocalize is a platform that makes digital marketing simple and helps brokerages and agents collaborate to generate demand.

Name	Work History	Title	Status
Matthew Marx	Bazaarvoice, PA Consulting Group, 360Commerce, and PointServe	Founder, Chief Executive Officer	Current
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Name	Matthew Marx	Subscribe to see more
Work History	Bazaarvoice, PA Consulting Group, 360Commerce, and PointServe	Subscribe to see more
Title	Founder, Chief Executive Officer	Subscribe to see more
Status	Current	Subscribe to see more

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