May 31, 2022

Company also hires Tyla Bucher as chief marketing officer. Michael Barbella, Managing Editor05.31.22 Movano Inc.  is expanding its senior leadership team. The company has added Nan Kirsten Forte to its Board of directors and hired Tyla Bucher as chief marketing officer. Forte is a thought leader within the healthcare media industry with a track record of success in marketing, partnerships, go-to-market execution, and mergers and acquisitions. Over her 30-year career, Forte has been both an entrepreneur in successful startups, including iVillage Health and Medcast Networks, and an “intrapreneur” at public companies, such as Healtheon/WebMD and Everyday Health, bringing digital growth marketing and product innovation expertise to deliver marketplace results. She has won more than 100 industry and highest awards for health journalism, patient education, pharmaceutical campaigns and health and wellness programs. Forte held several senior level management positions at WebMD, including executive vice president Consumer Services and chief innovation officer, and spent nearly 14 years leading product, marketing and content for the digital platform, helping WebMD to become the most trusted household brand of health information on the internet. As the only female executive officer from 2005 to 2011, Forte spearheaded the development of WebMd’s Symptom Checker, a first-of-its-kind product that helps people diagnose their symptoms and grew the WebMD audience from 1 million to more than 120 million users monthly. "Nan is a dynamo—she’s fiercely passionate, a visionary in the healthcare space and a powerhouse when it comes to growing businesses, and we’re fortunate to have her on the Movano board,” said Dr. John Mastrototaro, CEO of Movano Inc. “2022 will be a year of significant growth for our company, and as we continue on the path to launching our first commercial product, the Movano Ring, it’s crucial to have another strong female point of view and role model represented on our board. Nan’s strategic mindset, ambitious nature, and years in the healthcare media industry will help elevate Movano to the next level.”   Currently, Forte is executive vice president and general manager of the Everyday Health Group Consumer division of Ziff Davis directing sales, content, product and engineering, marketing, data science, and business development for Everyday Health, Diabetes Daily, Migraine Again, DailyOM, OMFit, Hope to Cope, and Castle Connolly Top Doctors. “Movano’s mission aligns with my personal and professional goals, and the female-forward focus of the company is especially compelling to me as a woman looking for health solutions tailored to my needs. After many years of working in a male-dominated healthcare industry, the notion of putting a spotlight on women’s health is not only exciting, but necessary. I’m particularly excited about the potential of the company’s proprietary healthcare platform, driving innovation in the industry and empowering women of all ages to feel their best,” said Forte. Bucher brings more than two decades of experience building and launching global integrated consumer marketing campaigns for top-tier brands. In her most recent role as senior vice president of Marketing for Hydrow, maker of the at-home connected rower, she successfully launched the company’s first full funnel brand campaign, doubling brand awareness and contributing to its impressive revenue growth. Prior to Hydrow, Bucher held various brand strategy and marketing leadership roles at Hasbro, where she oversaw the development of the company’s first direct to consumer channel, as well as led strategic direction of a key $1.5 billion global entertainment brand. Bucher also served as vice president Brand Marketing at Twentieth Century Fox, where she supervised the execution of strategic business plans across multiple channels on all studio new release titles. Additionally, she spearheaded the division’s rapid expansion into digital distribution, driving new windowing strategies and building tailored cross platform consumer marketing programs, contributing to the record setting success of award-winning studio releases. As Movano’s chief marketing officer, Bucher oversees the company’s brand, communication, and marketing strategies as well as work cross-functionally to develop partnerships and sales strategies. Movano's flagship product, the Movano Ring, and its accompanying app combine vital health metrics with personalized intelligent feedback. The Ring helps people make connections between cause and effect and understand the correlation between how they feel and various areas of their health, including activity, sleep and more, by measuring heart rate, heart rate variability, sleep, respiration rate, temperature, blood oxygen saturation, steps and calories. Movano plans to add medically validated data to its platform, which caretakers and healthcare professionals can use to help you identify and better manage the symptoms of chronic conditions. The Movano Ring is expected to be available through a beta release in the second half this year. "Since unveiling plans for our first product, the Movano Ring, we’ve built a tremendous amount of forward momentum and are hyper focused on preparing to bring an attractive, intuitive and intelligent ring to the market this year. As we move closer to productization, we’ve brought Tyla on to drive our vision, mature our brand and lead tactical marketing efforts that will be critical to the launch of the Ring and positioning Movano for revenue generation,” said Mastrototaro. “Tyla brings a strong female point of view, an unmatched level of creativity and valuable strategic marketing skills to our senior leadership team that we believe will be instrumental in connecting Movano to consumers and partners and bringing our brand to life.”    Movano announced its flagship product, the Movano Ring, in December 2021. Designed for women, the Ring and its accompanying app combine vital health metrics with personalized intelligent feedback. The Ring helps you make connections between cause and effect and understand the correlation between how you feel and various areas of your health, including activity, sleep and more, by measuring heart rate, heart rate variability, sleep, respiration rate, temperature, blood oxygen saturation, steps and calories. Movano plans to add medically validated data to its platform, which caretakers and healthcare professionals can use to help you identify and better manage the symptoms of chronic conditions. The Movano Ring is expected to be one of the most affordable health devices on the market and will be available through a beta release in the second half of 2022. Founded in 2018, Movano Inc. is developing a platform to deliver purpose-driven healthcare solutions at the intersection of medtech and consumer devices. Movano plans to add medically validated data to its platform that caretakers and healthcare professionals can use to help identify and better manage symptoms of chronic conditions. Related Content