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EVEN Financial

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Acquired | Acquired

Total Raised


About EVEN Financial

Even Financial is a B2B fintech company that seeks to change the way financial institutions find and connect with consumers. By bridging consumer finance companies and channel partners via its proprietary API, Even turns any consumer touchpoint into an ROI-driven, programmatic acquisition source across loans, savings, credit cards, and more. On December 16th, 2021, EVEN Financial was acquired by MoneyLion. The terms of the transaction were not disclosed.

Headquarters Location

43 West 24th Street 6th Floor

New York, New York, 10010,

United States


EVEN Financial's Product Videos

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EVEN Financial's Products & Differentiators

    Embedded Finance Marketplaces

    Enables businesses to turn their website or app into a financial product marketplace, with no code required. Our pre-built, fully compliant, and licensed Partner Page, Embed, and Native API integrations enable companies to offer consumers a comprehensive financial product marketplace. Our partners can leverage real-time events, lead-level data, and insights from our machine learning models. We have partnered with 350+ financial services providers across numerous verticals, which results in high approval probability for consumers accessing our platform.

Research containing EVEN Financial

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned EVEN Financial in 1 CB Insights research brief, most recently on Apr 29, 2020.

Expert Collections containing EVEN Financial

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

EVEN Financial is included in 4 Expert Collections, including Wealth Tech.


Wealth Tech

1,986 items

A category of financial technology that is digitizing & streamlining the delivery of wealth management. Included: Startups that offer technology-enabled tools for active and passive wealth management for retail investors and advisors.


Digital Lending

1,871 items

This collection contains companies that provide alternative means for obtaining a loan for personal or business use and companies that provide software to lenders for the application, underwriting, funding or loan collection process.


Artificial Intelligence

10,425 items

This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.



7,940 items

US-based companies

EVEN Financial Patents

EVEN Financial has filed 1 patent.

patents chart

Application Date

Grant Date


Related Topics




Audio engineering, Loudspeakers, Audio equipment manufacturers, Headphones, Sound


Application Date


Grant Date



Related Topics

Audio engineering, Loudspeakers, Audio equipment manufacturers, Headphones, Sound



Latest EVEN Financial News

MoneyLion Announces Evolution of its Embedded Finance Technology with Rebranding of “Even Financial” to “Engine by MoneyLion”

Mar 23, 2023

March 23 2023 MoneyLion Announces Evolution of its Embedded Finance Technology with Rebranding of “Even Financial” to “Engine by MoneyLion” MoneyLion Inc., a leader in financial technology powering the next generation of personalized products and content, announced today the rebrand of “Even Financial”, the award-winning embedded finance platform for enterprise businesses, to “Engine by MoneyLion”. The Engine by MoneyLion brand is designed to reflect the expanded breadth and capabilities of the combined company, while continuing to focus on its premier financial product search engine, API and embedded finance marketplace SaaS platform, delivering personalized recommendations through any consumer touchpoint. Founded in 2014, Even, now Engine by MoneyLion, matches consumers with real-time, personalized financial product recommendations, from its vast network of top providers, on mobile apps, websites, and other consumer touchpoints, through its API, marketplace and search engine technology. Since inception, the company has grown its network to over 1,000 partners and facilitated over $7 billion in financial products to date. The Engine by MoneyLion technology is delivered through its powerful SaaS platform, providing partners unparalleled transparency and controls, customizable integrations, advanced AI-backed data and insights, reporting and more. Today, in connection with the launch of the Engine by MoneyLion brand, MoneyLion released the new brand logo, updated website (located at its new URL ) and additional assets to deploy the new brand. All Even Financial products and services continue as is without any interruption, under the Engine by MoneyLion brand. MoneyLion and Even have united seamlessly, through a shared vision: to match consumers with the financial products and services they need, when and where they need them. “This is an exciting moment for us, as we further our position as a leader in the space,” said Dee Choubey, CEO and Co-Founder of MoneyLion. “We are delivering on our vision to make financial services more accessible to everyone, powering a remarkably vast set of products and services for our partners through a simple yet robust integration, as well as driving excellent overall company performance. The strengths of our ecosystem enable us to provide comprehensive solutions for our enterprise partners and create a seamless experience for consumers. With our new brand, Engine by MoneyLion, we are well-positioned to continue shaping the future of financial technology in collaboration with our partners, bringing greater financial literacy, inclusion and access to all consumers.” “Today marks a significant milestone in MoneyLion’s journey to enable real-time, personalized financial product recommendations to consumers, through any touchpoint,” said Phill Rosen, Founder of Even, who joined MoneyLion with the acquisition. Phill has been promoted to Chief Technology Officer of MoneyLion, where he will bring the tremendous capabilities of its global technology organization to further invest in its leading embedded finance capabilities, as well as Business Leader of Engine by MoneyLion – Web Services, which continues the Even Financial legacy of core B2B financial technology for enterprise and cements it within the MoneyLion organization. “Our new brand, Engine by MoneyLion, reflects our combination and alignment with MoneyLion, one of the most innovative and successful companies in financial technology. We have really brought our complementary businesses together extremely well. We look forward to the opportunities that lie ahead, as we continue to provide the premier search, comparison and recommendation engine for financial products and services.” MoneyLion has integrated its top consumer finance mobile app, its leading embedded finance marketplace platform and solutions for enterprise businesses, its world-class media division and innovative work with AI and data, to firmly establish itself at the forefront of financial technology. Following its Q4 and EoY 2022 earnings, MoneyLion is leading the pack, demonstrating standout unit economics, revenue diversity and business resilience (read all about it here). Among many benefits, this combination has enabled for MoneyLion more products for more of the credit spectrum, more opportunities and offerings for its enterprise partner network and brings its full partner network into the MoneyLion app with its marketplace. This provides seamless, omnichannel access to the personalized financial products people are searching for, as well as tremendous efficiencies for the company, helping drive its best-in-class unit economics, which is amplified by incredible results for its partners and consumers. Please visit  to learn more about Engine by MoneyLion. Fintech Crypto Fintech Fintech News

EVEN Financial Frequently Asked Questions (FAQ)

  • When was EVEN Financial founded?

    EVEN Financial was founded in 2015.

  • Where is EVEN Financial's headquarters?

    EVEN Financial's headquarters is located at 43 West 24th Street, New York.

  • What is EVEN Financial's latest funding round?

    EVEN Financial's latest funding round is Acquired.

  • How much did EVEN Financial raise?

    EVEN Financial raised a total of $51.44M.

  • Who are the investors of EVEN Financial?

    Investors of EVEN Financial include MoneyLion, Plug and Play Accelerator, Paycheck Protection Program, F-Prime Capital, Canaan Partners and 19 more.

  • Who are EVEN Financial's competitors?

    Competitors of EVEN Financial include SparrowFi and 8 more.

  • What products does EVEN Financial offer?

    EVEN Financial's products include Embedded Finance Marketplaces and 4 more.

  • Who are EVEN Financial's customers?

    Customers of EVEN Financial include SoFi, Fitsyn and Money Under 30.

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