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About eStyle

babystyle was founded in 1999 with the goal of simplifying the lives of busy parents by offering a smartly, stylishly edited selection of the best products for moms-to-be, babies and young children - all under one, easy-to-shop roof. From clothing to cribs, blankies to diaper bags, Bugaboos to baby shoes, babystyle outfits today's new families with the best of the best. Their unique selection includes babystyle's own line of babystyle-branded products, as well as hand-picked products by other leading brands in specialty apparel, gear, toys and nursery d�'©cor. With such a stylish, high-quality assortment, it's no wonder that babystyle's baby gift registry is a popular among today's expectant parents. It's also one of the many reasons babystyle has attracted a large, devoted celebrity following including Brooke Burke, Christina Aguilera, Elisabeth Hasselbeck, Liv Tyler, Halle Berry, Marcia Cross, Brooke Shields, and Mariska Hargitay to name a few. Born online almost 10 years ago, the multi-channel retailer has quickly grown to include a direct mail/catalog program as well as brick-and-mortar retail stores located in premier locations nationwide. In 2007, the company acquired Cadeau Maternity, a highly-recognized, luxury maternity fashion brand, to complement their already well-rounded maternity assortment. The company is headquartered in Los Angeles, California.

Headquarters Location

865 South Figueroa Street Suite 2700

Los Angeles, California, 90017,

United States


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Expert Collections containing eStyle

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

eStyle is included in 2 Expert Collections, including E-Commerce.



10,325 items


Baby and Kids Tech

1,281 items

Companies developing tech-enabled products and services that primarily serve babies, children up to approximately 12 years old, and their parents.

eStyle Patents

eStyle has filed 1 patent.

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Latest eStyle News

FNB Receives Bank On Certification for eStyle Checking Account

Nov 16, 2021

National Certification for Safe, Affordable Accounts Affirms FNB’s Commitment to Strengthening Vulnerable Communities F.N.B. Corporation announced that its eStyle no-overdraft checking account has received national Bank On certification from the Cities for Financial Empowerment Fund (CFE Fund) for its affordability, high functionality and focus on consumer safety. With this certification, FNB joins a nationwide effort to ensure that everyone has access to safe and affordable financial products and services. FNB’s eStyle Account is one of over 150 accounts that meet or exceed Bank On’s rigorous national standards, which identify features that address challenges preventing unbanked or underbanked consumers from opening an account. The more than 25 required features for 2021-2022 include no overdraft fees, low costs and the ability to pay bills and make purchases. “FNB is continually focused on breaking down the barriers to forming a banking relationship so that we can connect more consumers with products that meet their needs,” said Vincent J. Delie, Jr., Chairman, President and Chief Executive Officer of F.N.B. Corporation and First National Bank. “We are proud to receive Bank On certification for our eStyle Account as we deliver an experience that inspires confidence and puts more families in our communities in a position to thrive.” FNB launched its eStyle Account to provide a low-cost account that enables customers to avoid overdrafts completely while providing full access to FNB’s proven banking services. Additional account features include: a low or no minimum deposit requirement to open; no monthly service charge when certain basic requirements are met; free eStatements; access to FNB’s comprehensive network of more than 850 ATMs; and robust online and mobile banking solutions, including customizable alerts, budgeting and credit score management tools. The eStyle Account is available in all of FNB’s more than 330 branches, online or via mobile device through the eStore. “The Cities for Financial Empowerment Fund is delighted to award FNB with national Bank On account certification for its eStyle no-overdraft checking account,” said Jonathan Mintz, President and Chief Executive Officer of the Cities for Financial Empowerment Fund. “eStyle offers residents throughout FNB’s multi-state footprint who are looking to improve their finances a safe, affordable and truly useful mainstream banking product – this is especially important during COVID-19, as consumers need to access and manage their money both affordably and safely. FNB’s offering of this terrific account brings them into the forefront of national banking access efforts, and we thank them.” The Bank On certification builds on FNB’s significant commitment to strengthening vulnerable communities throughout its multi-state footprint. In addition to millions of dollars in financial support, the Company has long deployed robust financial education programming, which was designed with input from community development organizations representing a range of minority and low- to moderate-income groups to best address knowledge gaps and add value for participants. FNB’s program is founded on interconnected components, including: Interactive modules on a range of vital topics such as “Managing your checking account,” “Building and maintaining good credit” and “Buying your first home,” as well as “Preventing overdraft fees.” Financial Insights, a program that connects key financial concepts to real-world scenarios and is available digitally in the eStore, in FNB branches or through classes with various community organizations. The Knowledge Center on FNB’s website, which houses content to help consumers and business owners learn about financial topics. FNB reinforces its educational programming with transparent information about products and services so that consumers can make informed decisions, which is evident in the Company’s unique, retail-oriented website. On JUST Capital’s 2021 list of America’s Most Just Companies, FNB tied for first out of nearly 930 companies for “Transparent Communication,” or transparency in communications about its products and services beyond what is required by law. As part of its community commitment, FNB also has undertaken multiple initiatives to grow its reach and increase access to financial services and resources. Recent actions include expanding its ATM network in urban and fast-growing markets, including Cleveland, OH, Baltimore, MD, and Raleigh, NC, and adding specialized solutions to support homeownership and financial independence. [To share your insights with us, please write to ]

eStyle Frequently Asked Questions (FAQ)

  • When was eStyle founded?

    eStyle was founded in 1999.

  • Where is eStyle's headquarters?

    eStyle's headquarters is located at 865 South Figueroa Street, Los Angeles.

  • What is eStyle's latest funding round?

    eStyle's latest funding round is Acquired.

  • How much did eStyle raise?

    eStyle raised a total of $108.4M.

  • Who are the investors of eStyle?

    Investors of eStyle include Right Start, Upfront Ventures, Oak Investment Partners, Zone Ventures, Arts Alliance and 8 more.

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