Provider of a search engine that introduces consumers to advertisers. The company is a pay-for-placement search engine that focuses on the European market and determines where Web sites are ranked in search results. The company provides consumers with access to highly targeted search results from thousands of brand names. Advertisers pay to be listed in the search results, bidding against each other on keywords and phrases relevant to their website content in an online, real-time auction. The higher an advertiser bids, the higher they are listed. The cost-per-click payment system means advertisers only pay when a user clicks on their listing. Advertisers' logos are displayed next to their listings, so they benefit from impressions while only paying for the traffic they receive. It's targeted traffic they control as they determine how much they want to pay per click, where they appear within the search results and therefore, how much traffic they want to receive.