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Bowers & Wilkins

Founded Year



Line of Credit | Alive

Total Raised


Last Raised

$17M | 3 yrs ago

About Bowers & Wilkins

Bowers & Wilkins is a consumer electronics company that provides audio electronics including headphones, loudspeakers, and wireless audio systems. It is headquartered in Worthing, England. On June 15th, 2020, Bowers & Wilkins was acquired by Sound United. The terms of the transaction were not disclosed.

Headquarters Location

Dale Road Worthing

West Sussex, England, BN11 2BH,

United Kingdom

+44 0800 232 1513

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Latest Bowers & Wilkins News

Bowers & Wilkins & Aston Martin Team Up For New Car

May 31, 2023

The new Aston Martin DB12 will be featuring a state-of-the-art Bowers & Wilkins surround system, becoming the second major collaboration for this high-end audio loudspeaker. It will be debuted in the upcoming 2024 DB12 where drivers will be able to enjoy the upcoming Bowers & Wilkins Surround Sound System in cars for the first time. Both engineering teams came together to develop an optional surround sound system upgrade, which has been acoustically engineered to deliver an immersive listening experience. Aluminum Double Dome tweeters and Continuum midrange driver units among other high-performance technologies are used to give the 15-speaker, double amplified 1,170W surround sound system balanced and accurate sound. Also paired with dedicated 3D headline speakers and a powerful subwoofer, and sensorially supercharged. It has been achieved with perfect location, direction and symmetry of the positions, built into the fabric. It was launched a premiere during the Cannes International Film Festival on the 24th May 2023, showcasing a future where all Aston Martin models with be characterised by performance, integration of advanced technologies, and style and craftmanship. The upcoming DB12 will deliver a quantum shift in sporting character and capability, with a scintillating driving experience, delivering technology and luxury. It has exceptional performace and handles the most demanding drivers, with the chassis that perfectly matches the class-leading 680PS/800NM V8 Twin-Turbo powertrain. The announcement comes alongside the celebration of the 110th anniversary of Aston Martin and 75 years of the DB model line. The Bowers & Wilkins Surround Sound System is being offered for the first time ever in an Aston Martin and has been centered around 15 loudspeakers, a 14-channel amplifier and state-of-the-art sound processing technology. It is located in the dashboard, doors and behind the B-pillar, showcasing diffusion channels soaking up reflected sound from the rear of each tweeter drive unit. The Tweeter-on-Top technology minimises acoustic reflection from the windscreen, and directs sound to the occupants. Three mounted tweeter sit on the dashboard of the DB12. The 100mm Continuum midrange speakers sit close to the tweeter, and showcases authenticity and precision in reproducing voices and instruments. The DB12 comes with a woven composite construction to absorb unwanted resonance and lower unwanted noise. The Continuum Cone comes in a silver finish. Executive Vice President & Chief Creative Officer at Aston Martin, Marek Reichman has said, “In this new dawn of our next generation sportscars, precisely crafted couture-level interiors are crucial to the delivery of a totally immersive, emotional, human experience. The pure sound of our engines alone already delivers visceral emotions and sensations. And now, with the addition of truly perforating sound being delivered so clearly through the newly developed audio system, we’ve harmonized our interior designs with new innovation and tech, so our drivers feel the energy, feel the calm, feel the luxury, all at once. Bowers & Wilkins has delivered a system that both meets these design ambitions and ensures that it looks as striking as it sounds. Drivers may wield it as they wish to create their own perfect experience”. Vice President of Licensing and Partnerships at Bowers & Wilkins, Dan Shepherd has said, “The alignment of Bowers & Wilkins with Aston Martin is an entirely natural one, with both celebrating their British heritage while being renowned for innovation and creating thrilling experiences. As well as car-audio integration, this exciting new partnership will also lead to elevated brand co-operations in the future. We proudly look forward to the next chapter.” About Post Author

Bowers & Wilkins Frequently Asked Questions (FAQ)

  • When was Bowers & Wilkins founded?

    Bowers & Wilkins was founded in 1966.

  • Where is Bowers & Wilkins's headquarters?

    Bowers & Wilkins's headquarters is located at Dale Road, West Sussex.

  • What is Bowers & Wilkins's latest funding round?

    Bowers & Wilkins's latest funding round is Line of Credit.

  • How much did Bowers & Wilkins raise?

    Bowers & Wilkins raised a total of $17M.

  • Who are the investors of Bowers & Wilkins?

    Investors of Bowers & Wilkins include Hilco Capital, Sound United and Eva Automation.

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