Entrupy provides hardware-enabled and artificial intelligence-based software-as-a-service (SaaS) solutions for product verification. Its solutions include luxury authentication, sneaker authentication, return fraud detection, and supply chain protection. The company was founded in 2016 and is based in Paris, France.
Entrupy's Product Videos
ESPs containing Entrupy
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The product & packaging authentication tech market addresses issues like counterfeit products, product diversion, and lack of traceability. Current anti-counterfeiting measures such as bar codes, QR codes, tags, and stickers can be erased, lost, damaged, moved from part to part, and counterfeited. As a result, this market offers solutions that enable product authentication via smartphone applicati…
Entrupy's Products & Differentiators
Entrupy Luxury Authentication
An objective, scientifically-proven way to protect buyers and sellers of frequently-counterfeited, high-value items
Research containing Entrupy
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Entrupy in 4 CB Insights research briefs, most recently on Sep 14, 2023.
Expert Collections containing Entrupy
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Entrupy is included in 5 Expert Collections, including Store tech (In-store retail tech).
Store tech (In-store retail tech)
Companies that make tech solutions to enable brick-and-mortar retail store operations.
Tech-enabled companies launching new luxury brands, as well as startups providing tech solutions to the luxury industry, including e-commerce tools, marketing, and more. While these companies may not exclusively target luxury companies, they have notable luxury partners.
Packaging & Labeling Tech
Companies providing traditional and tech-enabled packaging and labeling solutions for brands.
Companies developing artificial intelligence solutions, including cross-industry applications, industry-specific products, and AI infrastructure solutions.
These companies protect organizations from digital threats.
Entrupy has filed 4 patents.
Transiting exoplanets, Image processing, Cygnus (constellation), Computer vision, Lyra (constellation)
Transiting exoplanets, Image processing, Cygnus (constellation), Computer vision, Lyra (constellation)
Latest Entrupy News
Sep 19, 2023
Notably, in its authentication testing, in 2022 Entrupy found the brands with the highest amount of unidentified counterfeits to be Goyard (21.4 percent), Saint Laurent (13.1 percent), Prada (12.9 percent), Dior (12 percent) and Celine (10.2 percent). Businesses with the highest unidentified rates in 2022 were pawn shops (13 percent) and offline resellers (10.1 percent), followed by online resellers (7.7 percent), C2C marketplaces 4.5 percent) and wholesalers (1.6 percent). “With the continued expansion of luxury resale, we see more and more trading platforms and models take shape everywhere around the world,” said Vidyuth Srinivasan, chief executive officer at Entrupy Inc. “Consequently, counterfeits have mushroomed everywhere, even in erstwhile smaller markets such as Mexico, where counterfeits were rarer to appear.” Entrupy’s research finds that in 2020 illegitimate imports into the U.S. cost the economy $54.1 billion in retail sales, $33.6 billion in wages and benefits and $13.5 billion in state and local sales tax revenue. In 2022, the U.S. customs and border protection seized IP-infringing items with a retail value over $2.98 billion with apparel (30 percent) and handbags and wallets (28 percent) counting as the top seized products, followed by footwear (13 percent) and watches and jewelry (12 percent). Vidyuth Srinivasan, co-founder and chief executive officer of Entrupy. Courtesy Image In the U.S., Entrupy’s data finds that consumers collectively spend over $100 billion each year on intellectual property rights-infringing goods, accounting for 20 percent of counterfeits sold illegally worldwide. U.S. Customs and Border Protection ports across the country reported staggering seizures in 2022. 2022 marked the first year that the Los Angeles/Long Beach seaport seized one billion dollars worth of counterfeit products in under a year. The port of Indianapolis seized 7,901 counterfeits, a 55 percent increase from 2021. Other ports with high counts of counterfeit seizures in 2022 include Louisville, New Orleans, Chicago and Cincinnati. In addition to the impact on the economy, Entrupy’s report details the price that society and the environment are paying because of counterfeits. According to testing conducted by The American Apparel & Footwear Association (AAFA), 36.2 percent of counterfeit apparel tested contains “dangerous levels of toxins” with one item showing over 600 times the exposure limit of cadmium (a toxic heavy metal that damages kidneys, bones and respiratory systems). Meanwhile, counterfeit footwear, which is made with lower-quality materials, is also causing harm even leading to a higher risk of injuries. Moreover, counterfeiting has ties to organized crime, the exploitation of forced and child labor and the production of toxic materials that get sent to landfills and can seep into the ecosystem. Counterfeiting is a more profitable industry for organized crime than drug trafficking or human trafficking and according to the United Nations it is estimated that the practice provides $250 billion to organized crime annually. Among the factors that are exacerbating counterfeiting, Entrupy lists the impact of COVID-19, evolving sales channels and shifts in culture. Entrupy’s findings show that growing the culture is a group of consumers who are drawn to fakes because of the high prices and the ubiquity of luxury products. Gen Z consumers especially are turning to super fakes, said the company, as a response to high inflation and a decreased demand for conspicuous consumption. Alarmingly, authors of the report say, fakes are trendy, “rising in popularity on social media, the pandemic’s e-commerce boom and Gen Z consumers thinking that knockoffs are subversive.” It has become, in some ways, “trendy to show off how good of a dupe one could find and for how good of a price.” “Dupe culture is a question that I have been asked repeatedly in the past year, with many folks trying to blame specific social media platforms,” said Srinivasan. “I find this argument to be short-sighted and cudgel, when in fact, counterfeits have always been acceptable for a certain segment of the population, regardless of geography or income. Only, the modes of availability of fakes have changed and become more ubiquitous, which has no bearing on the platform but the demand itself.” Srinivasan went on to say that surprisingly, he has seen that this segment of consumers purchasing counterfeits today has equal amounts of younger people who have budding income and extremely wealthy individuals who seek counterfeits to protect their authentic products, but ultimately show off counterfeit versions in the same way. As the battle against counterfeits continues, authors of Entrupy’s report write that collaborative approaches across the industry will be required including participation from brands, retailers, marketplaces, governments, the industry and social media. Solutions listed include authentication technology , sharing information, monitoring takedowns, international coalitions, public education campaigns, shop selling guides and legislation. Tags
Entrupy Frequently Asked Questions (FAQ)
When was Entrupy founded?
Entrupy was founded in 2012.
Where is Entrupy's headquarters?
Entrupy's headquarters is located at 750 Lexington Avenue, New York.
What is Entrupy's latest funding round?
Entrupy's latest funding round is Unattributed.
How much did Entrupy raise?
Entrupy raised a total of $8.83M.
Who are the investors of Entrupy?
Investors of Entrupy include Paycheck Protection Program, La Maison des Startups, Digital Garage and Zach Coelius.
Who are Entrupy's competitors?
Competitors of Entrupy include Authena, Certilogo, Verinetics, ScanTrust, ENDAND and 15 more.
What products does Entrupy offer?
Entrupy's products include Entrupy Luxury Authentication and 3 more.
Who are Entrupy's customers?
Customers of Entrupy include Style Theory and LePrix.
Compare Entrupy to Competitors
iTRACE Technologies was formed to help fight global counterfeit, grey market, and diverted goods problems. The company provides a technology to help manufacturers cut off the grey market trading of their products and protect them from the liability of counterfeits.
TAGD is a patent pending, cloud-based, blockchain, authentication solution that benefits brands/retailers, resale platforms and consumers by stymieing the sale of counterfeit goods, generating data and revenue, increasing market share, and erecting barriers to entry. It is based in London, England.
ScanTrust develops a software platform for anti-counterfeiting and product traceability. It works using data carriers on product packaging and labels. It also offers active brand protection, supply chain awareness, and direct consumer engagement benefits. It helps bind physical goods with online identities. The company was founded in 2014 and is based in Lausanne, Switzerland.
Sproxil provides brand protection in emerging markets by leveraging mobile phones and scratch-off labels. The company delivers a consumer-friendly way to help prevent individuals from experiencing negative consequences of counterfeit products. By doing so, Sproxil connects brand owners with consumers in a way not previously achieved in developing markets.
Verinetics develops a counterfeit detection platform to authenticate and verify products and important documents The platform security features by adding controlled substances under better control from point of manufacture to point of administration or disposal. The company was founded in 2009 and is based in Durham, North Carolina.
AuthenticatePro brings buyers, sellers and authenticators together on brand name purchases to minimize the chances of buying or selling counterfeit goods.