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Engage PEO delivers comprehensive HR solutions to small and mid-sized businesses nationwide.

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Best HR Outsourcing Services

Sep 23, 2020

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Human resources is one of the most important departments of any business. From employee onboarding to training, risk and compliance, payroll, and benefits administration, HR departments are the backbone of businesses. But having an in-house HR staff is expensive. Many companies don’t have the budget, resources, or knowledge to efficiently run a human resources department. HR outsourcing services are the solution. You can get all the benefits of an in-house HR team without having any additional employees to your payroll. The best HR outsourcing services live and breathe human resources, so they know what it takes to have success in this space. With dozens of HR outsourcing services on the market today, finding the best one for your business can be a bit intimidating. Which one is the best fit for your organization? Find out below. Best Custom HR Services G&A Partners has a wide range of HR services to accommodate the needs of various business types. They provide robust technology and customize plans for each organization they work with. The Best HR Outsourcing Services to Consider: HR outsourcing services are extremely popular for small businesses. Most small businesses can’t afford to have a dedicated HR staff on the payroll. So it’s common for HR responsibilities to fall on the bookkeeper or business owner. But neither of these people are really qualified to do this job. Plus, bookkeepers and owners have other responsibilities to handle. So they really can’t dedicate enough time to HR, causing the department to suffer. So if your business has outgrown a makeshift HR team and you’re ready for a dedicated HR staff, outsourcing this department is a cost-effective alternative to hiring in-house employees. Businesses that are scaling and hiring new employees should definitely consider HR outsourcing. HR outsourcing services will ensure a smooth onboarding process and make sure that your company remains compliant with all local, state, and federal employment laws. HR outsourcing is also growing in popularity for larger organizations and mid size businesses. Again, it’s so much more cost-effective when you’re able to outsource HR staff compared to hiring more people in-house. #1 – G&A Partners Review — Best Custom HR Services Best Custom HR Services G&A Partners has a wide range of HR services to accommodate the needs of various business types. They provide robust technology and customize plans for each organization they work with. G&A Partners is a PEO (professional employer organization) and a full-service HR solution. They have been providing HR outsourcing services to businesses of different shapes and sizes for 25+ years. This provider has everything you need to build an HR infrastructure. They have HR specialists in every category, like payroll, taxes, compliance, risk management, benefits, and more. The reason why G&A Partners ranks so high on our list is due to their flexibility. This is not a cookie-cutter HR solution. Every business benefits from a custom HR service plan, depending on their personal needs. Even small businesses can provide their employees with Fortune 500 level health insurance and benefits administration by going through G&A Partners. In addition to the medical plans, this HR service can also manage 401(k)s, retirement plans, ancillary benefits, employee programs, and employee benefits. G&A Partners has tools for recruiting, onboarding, time and attendance, payroll processing, and everything else that you would need in an HR department. They also use the latest technology, so you and your staff can benefit from robust tools and self-service resources. Whether you need just one aspect of HR outsourced or you want an entire department, G&A Partners can create a customized plan based on the needs of your business. Best For HR Compliance Oasis is has industry-specific HR solutions for small and mid size businesses. They have services for payroll, benefits administration, risk management, HR compliance, and more. Oasis is a PEO provider that typically works with small to midsize businesses. They offer HR outsourcing services like payroll administration, employee benefits, and risk management. For more than 20+ years, Oasis has been serving a wide range of clients throughout the US. This organization has industry-specific HR solutions for companies in areas like banking, hotels, law, IT, restaurants, retail, private equity, property management, financial services, and more. To say they are well-versed would be a drastic understatement. Oasis is actually a subsidiary of Paychex, which is an industry leader in online payroll. Paychex acquired Oasis back in 2018 as a way to strengthen their own HR services. One of the reasons why Oasis stands out from the crowd is its compliance assistance services. They’ll help you keep track of the everchanging state and federal laws related to things like: FMLA (Family Medical Leave Act) Administration I-9 compliance EEO-1 and EEOC Employment verification records Oasis also provides HR services for human resources infrastructure development, employee discount programs, growth and development, operations partnerships, and more. #3 – CPEhr Review — Best HR Outsourcing For Small Business Best For Small Business CPEhr has full service HR solutions for small businesses. They also help existing HR teams with one-off tasks and short-term assignments. CPEhr is a California-based professional employer organization. They provide a wide range of services, including HR consultation and HR outsourcing for small businesses. The services offered by CPEhr give small businesses the opportunity to have a full HR department without the high costs associated with hiring a complete in-house HR team. In addition to providing complete HR solutions, CPEhr also offers assistance to businesses with existing HR teams. This organization can help your HR department with one-off tasks and a la carte assignments as well. For short and long-term human resources solutions alike, CPEhr is an excellent choice for small businesses in every industry. In addition to basic HR services that you’d expect to find from any PEO provider, CPEhr also has solutions for: Payroll and tax administration So even if your small business has complex HR needs, CPEhr can handle the load. Contact the CPEhr to learn more about their services and how they can help your business. Just fill out a quick form online with more information about your company to get started. #4 – Engage PEO Review — Best For Mid Size Organizations Best For Mid Size Organizations The HR consultants at Engage PEO are all attorneys with experience in labor and employment law. They have a wide range of HR outsourcing services, including payroll and tax administration, compliance, and recruiting. While HR outsourcing is definitely popular for smaller businesses, lots of mid size organizations are also leveraging these cost-effective HR solutions. If you fall into this category, Engage PEO will be a top choice to consider for your outsourced HR needs. Engage PEO is unique because their entire HR consulting team is comprised of attorneys with a background in labor and employment law. This differentiator of advanced legal expertise is crucial for mid size organizations that need assistance with HR compliance. Some of the common services and HR functions provided by Engage PEO include: FMLA, EEO, and ADA compliance Payroll and tax administration Employment Practices Liability Insurance (EPLI) As you can see, the list is quite extensive. You’re essentially getting Fortune 500 level benefits and services when you bring Engage PEO onboard. This provider also uses robust cloud-based technology to make sure you and your staff all have a great experience accessing HR tools. #5 – Insperity Review — The Best Individual HR Services Best Individual HR Services Insperity has full-service HR solutions for businesses with up to 5,000 employees. They also provide individual HR solutions for businesses with specific needs. Insperity has been providing HR services to different businesses for 30+ years. They are considered a pioneer and industry leader in the HR outsourcing space. I like Insperity because they don’t necessarily force you to use them for your entire HR department. You can pick and choose individual solutions based on your needs. Insperity also offers exceptional technology for employee self-service, including an HR mobile app. Some of the individual HR solutions available from this provider include: Recruiting services Best For Benefits Administration ADP helps businesses of all sizes with retirement plans, group health insurance, and workers’ compensation packages. ADP is also known for its payroll services. More than 700,000+ businesses across the globe rely on ADP’s services. They have solutions for companies of all different shapes and sizes. ADP is an industry leader in the online payroll space. So it’s no surprise to see them rank so high on our list of HR outsourcing services. For those of you looking to improve your employee benefits with a simplified HR solution, ADP should be one of your first considerations. As previously stated, the benefits packages and services offered by ADP are second to none. Here’s a quick overview of those solutions: Retirement plans (401(k), SIMPLE IRA, SEP IRA) Business insurance General liability insurance You’ll have access to health insurance benefits in the Automatic Data Processing Insurance Agency network. This gives you better employee benefit plans than you would be able to access on your own. Overall, ADP helps you retain top-level talent. They also provide you with tools that seamlessly integrate with solutions for payroll and other services offered by ADP. For a complete HR solution with exceptional benefits administration, look no further than ADP. Learn more . Methodology For Choosing The Best HR Outsourcing Services With so many different HR outsourcing services available on the market today, finding the best one for your business can be challenging. To make things easier for you, we’ve identified the top features and considerations that must be evaluated as you’re shopping around. Company Size While some HR outsourcing firms work with businesses of all shapes and sizes, that’s not the case for all of them. Certain options are better suited for small businesses, while others are definitely geared towards mid size organizations. It should be pretty easy for you to start narrowing your search right away using this criteria. Make sure the service provider you’re evaluating actually works with your business size and industry. Full Service vs. Individual Solutions What exactly are you looking for in an HR outsourcing service? Some businesses want their entire HR department outsourced. But that might not be the case for everyone. There are certain providers that offer a la carte or individual services. These can be retained on a short or long-term basis, according to your needs. Payroll and Benefits Administration Payroll and benefits administration are two crucial components of human resources. But again, not all of you necessarily need to switch from your existing payroll and benefits solution. But for businesses in need of a full-service HR solution, this should be at the top of your list. Compliance Keeping up with local, state, and federal laws can be difficult. So I strongly recommend using an HR outsourcing service that can make sure your business is following the appropriate laws. Some firms definitely have an edge in this category over others. For larger businesses with complex needs and strict industries, HR compliance is definitely something that needs to be a priority. Best Custom HR Services G&A Partners has a wide range of HR services to accommodate the needs of various business types. They provide robust technology and customize plans for each organization they work with. Summary What’s the best HR outsourcing service? It depends on what you’re looking for. The six options recommended in this guide are definitely the best places to start your search. Regardless of your business size, industry, or HR needs, you can find what you’re looking for on our list. This article was written by today’s Daily Eggspert. Latest posts by Today’s Eggspert ( see all ) And your jaw drops seeing you’ve got little to none sales from all of that traffic. If that’s your current situation, then you need to focus on Conversion Rate Optimization [CRO]. SEO is the main source of traffic for your website but without a high-converting funnel, you might as well retire. No, I’m serious. If ýou can’t convert your traffic, there’s literally no point in getting it. You have to make consistent sales if you want to scale your business fast . And all of that depends on your ability to convert your unaware traffic into active customers craving for your next product launch. Knowing that today we’ll dive into: The 8 Top CRO Companies in the World You might think that throwing our own company on this list is a little unfair… But I dare you to find a company that can bring results even close to the ones we generate weekly. I am ready to make this bet because I know that Neil Patel Digital is the world’s best choice when it comes to Search Engine Optimization combined with Conversion Rate Optimization. There’s a reason why our co-founder Neil Patel’s marketing content is ranked so high on google for any term you can think of. Even for the most competitive keywords, such as “ SEO Strategies ”, you’ll find 2 of his posts ranking TOP 5 on the first page. That’s all because of our ability to constantly optimize and improve our methods according to the current trends in the marketplace. So if you’re looking for the combination of highly-ranked content that will bring you much more organic traffic… Plus the proven conversion optimization strategies that are going to convert your traffic into actual customers…  #2 Trinity — Best For E-commerce Conversions Founded in 2006, Trinity has been a constantly growing and result-generating CRO Agency in the E-commerce niche. Their minimum project size is $5000. For that amount, you can look forward to a big team entirely focused on your results. Throughout their 14 years of experience in the industry, they’ve gotten countless testimonials from previous customers praising them for being the most trustworthy CRO Company in the world. So if you’re in the E-commerce space, you should take a look at Trinity’s options and choose the one that fits your situation best. #3 WebMechanix — Best For All-In-One Services Sometimes CRO just isn’t enough. If you find yourself in a situation that you need to optimize every little piece of your marketing strategy, then you should make time to check out WebMechanix . Founded in 2009, they’ve been constantly expanding their team and services. Their minimum projects start from $10,000. At this stage, they’re well known for providing top-notch Pay Per Click, Social Media Management, Conversion Rate Optimization, SEO, UH/UI Design, Web Development services. If you’re looking for the solution to all of your marketing and conversion rate problems, then you can trust WebMechanix. #4 SiteTuners — Best For Small to Medium Businesses If you’re in the early stages of your business development, you’ll need a CRO company that is solely focused on helping people in your situation. With minimum projects starting from $1000, SiteTuners is one of the most well-known CRO companies in the world. Founded in the mind-blowing 2002 they’ve helped 1500+ clients generate 1 billion dollars. Yes, that’s a B! They focus on helping every business they can. No matter if you’re a newly formed start-up or a proven leader in your industry, they will take their time to help YOU achieve your goals. Their main services include CRO, A/B testing, Consulting, Conversion Audits, Website Audit, Business Strategy, Funnel Optimization, Cart Abandonment Strategies. #5 Invesp — Best For Dedicated CRO I can say, hands down, this is the most reliable CRO Company in the world. Focused entirely on Conversion Rate Optimization, Invesp is the team that’s going to help you achieve any conversion dreams you have. But be prepared, their 100% CRO dedication comes with a price. With minimum projects starting at $10,000, they are one of the little CRO companies that work for $150 – $199 / hour. And with these premium prices, you can expect premium results for your business. They’ve got a big team of CRO experts working every hour of the day completing every project on time. So if you’ve got a really big business on your hands, this company will easily increase your monthly revenue in no time . #6 Inflow — Affordable Multi-Service E-commerce Option Inflow is a widely known Agency helping E-commerce businesses expand all of their marketing efforts. Their Unique Selling Proposition is that you don’t communicate with project managers. You have direct access to the industry veterans you’re looking for. That gives you more control for rapid, fast-paced decisions. They offer a lot of highly-profitable services, all of which very affordable. Mostly, their services shine when it comes to mid-tier businesses. Of course, they work both with small and big businesses, but their proven track record comes mainly from businesses that are already stable and running profitably. Their services include Search Engine Optimization, Conversion Rate Optimization, Pay Per Click, Digital Strategy, and Social Media Marketing. Their project rates start at $1000 and just like Trinity, they mainly focus on helping E-commerce stores optimize their conversions. #7 Conversion Fanatics — Best For CRO + SMM Looking for a company that can guarantee great Conversion Rate Optimization [CRO], while also growing your Social Media Marketing? Then your best choice is signing with Conversion Fanatics . They are a famous CRO company helping businesses increase their conversions and social media presence since 2014. With minimum projects starting from $10,000, Conversion Fanatics are your best choice if you’re serious about growing your Social Media. And nowadays people are mainly on social media. That’s why it can be extremely powerful to have consistently growing media channels that lead to conversion-optimized sales pages built by the same people that got you the social media traffic in the first place. So if you’re serious about getting your brand out there while converting all of your new followers, Conversion Fanatics is the choice for you. #8 Linear Design — Best For PPC + CRO Linear Design is another great choice if you’re looking for a combination of 2 services. This time we’ve got Pay Per Click [PPC] and Conversion Rate Optimization [CRO]. This is a powerful combination because that way they are responsible both for your advertising and on-page conversions. Having access to all the advertising data helps them optimize and get the best conversions possible. Many businesses hire a FB ad manager and a copywriter for the landing page. And if you split these 2 services apart, you’re going to experience troubles. It’s best if they are handled simultaneously and Linear Design is dedicated to getting the best results for both of them. 3 Characteristics That Make a Great CRO Company After looking at this detailed list of the best CRO companies of 2020, you’re probably wondering how to choose the best one of them all. And that’s a valid question given that all of them have their strong and weak sides. The right answer 100% depends on what YOU need from a CRO Company. Is it CRO only… Is it CRO and one more service to go with it… Or maybe 5 separate services all at once? You can either choose one of our top choices or go look on your own. But in both cases, you need to know what to look for in a great CRO company. So here are the 3 Characteristics that make a CRO company great: Reliable, Fast Communication You are bound to face roadblocks while scaling your business. So if you’re going to be paying for a company to operate a portion of your business… You need them to be good communicators. You’re not speaking with a freelancer that takes days off whenever he wants. Here you’re playing with the big dogs. These are professional multi-team companies that are here to support you and your business throughout the whole journey. So before choosing the company that’s going to help YOU, make sure their communication is 100% on point. Dedicated Services Look now. I know it might be tempting to outsource your whole funnel to a result-oriented company with a proven track record. But the sad reality is that no one cares about your business as much as you do. So when hiring the CRO company that’s going to help you achieve all your goals, please choose someone that is dedicated mainly to the services you need. And don’t get me wrong here. A CRO company can offer up to 10 different services and still bring fascinating results for all of them. But if you’re going to hire a company to manage 3-10 different parts of your business… You’ve got to make sure they have a separate team operating each part of the project. If the company has 2-9 employees and promises to bring results for 6 different services, then you probably want to stay away until they get a bigger team. If you’re looking specifically for Conversion Rate Optimization, the best option is to hire a company that specializes only in that area. The same goes if you need 3 services. Hire a company that specializes exactly in these 3 services. This is the easiest way to sleep nerveless at night. Price Range I know this one is obvious… But many people make a great mistake here. They see the best companies that charge $10-20k+ and think that hiring them automatically means that the profits to come will pay for the next month. But that’s not reality. I’m not saying it’s impossible to happen. It all depends on the company you’re running, the stage you’re on right now, and the CRO opportunities you’ve been missing out on. But the chances of this happening in the first month are close to none. Instead what you should do is focus on the long-term growth of your conversions and sales. If you can’t pay 3 months of CRO services upfront, then you should look for a cheaper alternative. Keep in mind, that you can always upgrade to more premium plans or companies that give out more possibilities in the future. But first, solidify that you get real results and you can pay for the services you need. What To Expect From a Great CRO Company Even after reading this whole post, the decision of choosing the right CRO Company is 100% up to you. I shared with you the top companies and what they’re best for. And still, there’s a slim chance that you make a mistake when choosing your CRO company. That’s nothing you should fear of course. After all… Mistakes are an opportunity to learn and grow! But in case you’re not sure whether you made the right choice today, there’s a couple of things you can look out for while working with your CRO Company to make sure they perform optimally. As mentioned previously, great communication is a MUST. But there’s more than that… At the end of the day, you’re not looking for a friend, you’re looking for RESULTS! So here’s a couple more things you need to look for while working with a CRO company: quick turnaround You need people that work fast. And keep in mind, that if they miss deadlines occasionally, that means there are major holes in their business operations. This is a big red flag. You must be on the lookout for quality drops and more problems. The easiest way to avoid that is to call them out. If they miss a deadline 1-2 times, you go ahead and tell them that the third time is going to be a contact breaker. That way they’ll make sure you get your projects done in time. If they keep missing deadlines even after the first notice, you should start looking for a new company. You also need weekly/monthly reports for what’s going on inside your business. Everything that’s been done, optimized, and the results that go with it. Marketing strategies are never constant. If you want to scale optimally, you need to jump on new trends and also level-up your strategy according to everything that’s happening around you. And last but NOT least, they should always be 100% straight forward with you. If you feel like they’re informing you only on the things that work well, while swiping the bad news under the rug, you should watch out. They should always be honest about everything that works and especially for the stuff that doesn’t. To sum up: If you’re getting good traffic but no conversions to go with it, you most definitely need to hire a Conversion Rate Optimization [CRO] Company to help you convert your passive visitors into active, paying customers. Treat your choice today as if your money and future livelihood depend on it… Because they do! You need an absolute professional that can bring you real results! Let me know in the comments, which company would you choose? Also, have you had any previous experience with one of our winners? A lot of businesses still don’t take Pinterest seriously, which is a huge mistake. Pinterest is now the third-largest social network in the United States. Data shows that Pinterest users spend 50% more than competitor sites, such as Instagram or Facebook (who hold the top spots in the US). Not to mention, 90% or more of Pinterest buyers are brand-new to the merchant site, making their traffic very exciting. Why use Pinterest for E-commerce? With the rise of visual search, Pinterest is more critical for your business than ever before. According to Pinterest, their Lens feature can identify over 2.5 billion home and fashion objects (1.5 billion more than Google’s Lens). Buyable pins helped transform the Pinterest e-commerce network into a high-quality sales funnel. Users can instantly buy products without having to trudge through the awareness, consideration, and purchase cycle. You can also create links between product pages, websites, and social accounts while displaying your products to those who want to buy them. That means your products are seen in more places, by more people. More users, more sales, and more brand awareness. What’s not to love? What Types of Businesses Should Use Pinterest? Almost every type of business can benefit from using Pinterest’s e-commerce platform. Whether you are selling furniture, food, or services, showcasing your products on Pinterest will build engagement. Product-focused businesses can benefit from the instant success of Shopping Ads, Product Pins, and collections. Service-oriented businesses can take advantage of Pinterest’s large following and diverse market to showcase their business. Individual creatives also have a considerable advantage on Pinterest. DIY, crafting, fashion, and cooking are all hot topics on this popular site. Although B2C businesses have a clear advantage on Pinterest, B2B companies can also see a considerable benefit if their target audience overlaps with Pinterest’s users. What Types of Consumers Use Pinterest? Pinterest has over 320 million monthly users. Though their users are mainly in the US, their global reach is continually growing. Seventy-one percent of global Pinterest users are female. Pinterest calls their American female users “ The Deciders ” as they are responsible for 80% of household buying, and they control more than 50% of the wealth in the USA. According to Pinterest, The Deciders control most food, drink, style, and beauty purchases in America. That means that their pins, boards, and suggestions carry real weight in the way households spend money. Men are still using the platform as well. New data shows that more than 50% of new signups are men. The majority of Pinterest users fall between the ages of 30 and 39. That demographic is followed closely by the 18-29 age group, making up 34% of Pinterest’s users . One-third of American Pinterest users say they use the platform to follow brands. That means they are ready and willing to accept your messaging. How to Setup for Pinterest E-commerce Sales First, set up a business account . You can do this by converting a personal account or by creating a brand new business page. The business option gives you more analytics. Having a well-branded, clear, and cohesive presence is the first thing to look out for when creating your Pinterest e-commerce page. Fonts, logos, and consistent use of hashtags give your page a cohesive feel. People want brands they can rely on and trust. Keeping your social platforms professional and connected is an easy way to build brand integrity with your audience. When you start posting, make sure you’re working with high-quality images, pinning like crazy, and keeping your product lists consistent and updated. Quality counts here: eye-catching images, unique calls-to-action, and creative content will help attract and keep followers. Use text overlays to increase mobile legibility and talk about special brand features like sales, discounts, blog posts, or brand updates — just like this example from Martha Stewart Living. Along with your high-quality photography, branded posts, and wow-worthy products, there is one more thing to remember when posting: SEO. Their search feature means that consumers will use keywords to find products, which means you’ll want to show up in that search. Make sure to use keywords in your pin titles and descriptions to increase the reach of your content. Hashtags are another great way to insert relevant keywords to your posts. Adding one or two to your main title will help your products show up more often. If you need help researching keywords, UberSuggest is free and offers a range of services from keyword suggestions to search traffic data. Remember, driving sales is about more than just having a good product. Consumers want brands they can trust to lead them through the buying process. The better your content, the better your sales. How to Sell Products on Pinterest Now that you’ve got your branded page setup, it’s time to start selling. You’ll need to link and verify your website to set up Pinterest e-commerce products. Make sure to choose the site you make sales from, as you can only verify one website with a Pinterest business account. If you want to use a data source , you can create catalogs that will upload your entire product library to Pinterest all at once. Not all brands will have the right data sets to use this feature. If that option doesn’t work for your e-commerce store, rich pins also pull metadata directly from your website and into Pinterest. You will have to upload each Pin individually, but they allow your audience to see product descriptions and prices directly on Pinterest. With rich pins, mobile app users can search in a “shop” view, click on pins they like, and then simply click a blue shop button that directs them to a product page and checkout. Here are examples of the shop view and a rich pin with a buy button on the app: You can also use Promoted Pins to increase your reach and following. Promoted pins are Pinterest’s version of paid ads. You can pay to have your pins pushed to the top of your user’s feed, helping more people see your content. Promoted product pins are a great way to direct traffic to your website and emphasize your selling features. As with most social media paid ads, you can choose specific campaign goals, target demographics, and boost engagement options that will dictate your promotion’s cost, frequency, and duration. Promoted pins look the same as regular pins, but they will say “Promoted” at the bottom. You can see an example of that with this El Jimador ad in the center below. You can also use Shop the Look Pins , which allow you to link several products in a single pin. These pins are great for fashion looks, home decor items, and DIY projects! Products have a small white dot, indicating that users can click and shop that piece. Here’s an example from ShopStyle: Pinterest will let you manually set up Shop The Look Pins once a product is uploaded. You can check out this guide for more info. [embedded content] How to Drive Sales with Pinterest E-commerce If you want your Pinterest page to convert, you’ve got to gain a following. How can you make your page stand out from the crowd? There are a few things you can do to make waves in the world of Pinterest e-commerce. First, make sure to design your pins with shareability in mind. Infographics, relatable quotes, and DIY projects make for great Pinterest content. Text overlays can be an effective way to lead your audience into your post. Try using an interesting quote to encourage clicks and interactions. The top-five most popular Pinterest categories are: Travel Beauty Likewise, keeping trends, holidays, and news in mind will also help you stay in users’ minds. Is Christmas coming up? Showcase your brand’s most popular family gifts. Is summer on its way? Time to break out the punch bowls and fun summer drink recipes! Video pins are often in Pinterest’s top results, so intersperse your content with videos and animated graphics. Using video pins also allows you to showcase your products in real-time, as consumers would use them. That can go a long way in converting your audience. Next, it’s essential to create a sense of community around your brand. All across the internet, people are looking to connect. It isn’t enough to have the best product. You have to have the best community. Brands that engage with their communities, and receive engagement back, have a better chance of growing and selling through online retailers. Tactics like posting UGC (user-generated content), using influencer marketing techniques, and creating group boards , will help grow your community and bring more engagement to your brand. Additionally, staying on top of your analytics will help you track your user data so that you can better understand your audience’s interests, wants, and needs. Pinterest Analytics lets you see which pins drive the most clicks, what kind of audience you are attracting, and which categories bring in sales. You’ve heard it before–don’t ever sleep on your analytics. Conclusion Pinterest e-commerce features were created with brand success in mind, so if you haven’t jumped on board yet, now is the time. With quick-funnel options, reactive buying promises, and plenty of ways to increase engagement and awareness, Pinterest e-commerce is the place to be. Here’s your challenge: create an in-depth Pinterest strategy, set up your business account, link your products, and start selling. What can you test to increase your sales on Pinterest? Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. A business credit card is much more than just a convenient payment method; it’s a way for you to earn rewards and benefits for your company. The best business credit cards offer features like purchase protection, membership rewards, travel insurance, and some even pay you cash. Your next big purchase could result in a free flight, a free night in a hotel, or even a few hundred dollars back into your pocket. You can’t get these types of benefits if you’re using checks or ACH transfers for business purchases—credit cards are the only way to access these perks. But all business credit cards are not created equally. Navigating the waters and trying to find the best option for your business can be tough, especially with hundreds of choices to consider. Which one is the best? It’s tough to name just one, but I’ve narrowed down the top five that I can recommend with conviction. The Top 5 Options For Business Credit Cards How to Choose the Best Business Credit Card For You Not every business has the same needs when it comes to purchasing. It’s important to find a card that’s designed to reward you the most for your spending habits. So as you’re shopping around and evaluating different cards, keep these considerations in mind: Credit Score The very best business credit cards typically require a minimum credit score to apply. If you have a new business and haven’t established a long history of business credit quite yet, it could be tough to get these cards. The business owner’s credit score is also a factor that needs to be taken into consideration here. If your personal score is high, then you should be able to get these cards, even if your business is new. For those of you with poor business credit and a low personal credit score, you might have to apply for a secured credit card until you can boost your score. Never apply for cards if you don’t meet the minimum qualification terms. If the credit company pulls a hard credit check and rejects your application, it could lower your score even more. Type of Rewards Nearly every business credit card offers some type of membership rewards. These can come in the form of cash back, points, travel perks, and more. Which type of rewards do you want? There’s really no right or wrong answer here. Some businesses prefer cash back because it’s easier to understand. Others like to accumulate points and then redeem those points for other types of benefits. Membership Fees How much will the business credit card cost you? Generally speaking, the higher the annual fee, the better the rewards. But with that said, most businesses won’t necessarily need rewards that justify an expensive yearly fee. There are plenty of great free business credit cards to consider. Other cards might cost up to $600, while the majority fall somewhere in between. My rule of thumb is this—only pay an annual fee if you can justify it with the rewards that you’re actually going to use. Spending Categories It’s common for business credit cards to offer better rewards in certain spending categories. Examples include food, gas, or travel. Let’s say a card offers you 5% cash back in the travel category (flights, hotels, Uber, etc.). That’s great; but if you only travel for work once per year, it might not be enough of a reason to get that card. But if you have a fleet of 20 vehicles on the road and all of your drivers will have an employee card, it makes sense to have a card that rewards you for gas purchases. Bonus Offer This shouldn’t make or break your decision. But most business credit cards will offer you a significant bonus for signing up. For example, if you spend $10,000 in the first three months using a new credit card, you could get 100,000 points—or something along those lines. This can be a great opportunity to rack up points, cash back, or get other benefits. I wouldn’t go out of my way to buy things that I don’t need. But if you have a big purchase coming up, consider putting it on your new card so you can redeem the bonus offer. Just understand that this is a marketing strategy the card companies use to entice new sign-ups. So don’t let an appealing bonus offer distract you from the annual fees or other factors in your cardmember agreement. The Different Types of Business Credit Cards Before we get into the reviews of my favorite business credit cards, I want to quickly explain the different types of cards that you can choose from. Cash Back Rewards Cards Cards that offer cash back are pretty straightforward. Depending on the card, you can get a certain percentage of your card spending credited back to your account at the end of each month. This is usually applied automatically. Some cards offer a fixed cash back percentage on all purchases, such as 2% or 3%. Others will have higher percentages on specific categories, like 3% on gas, 2% on travel, 1% on everything else. You might even find cards that change the cash back percentage based on your annual spending, such as 4% cash back on the first $50,000 spent in a calendar year, and 2% on everything after. Points Rewards Cards A business credit card that rewards you with points is a little bit more complex. But these can be extremely advantageous if you know how to use them properly. Unlike cash back rewards, you’ll need to manually redeem your points to get the benefits. You could potentially save your points for one big purchase and get something for free, or use them periodically to get discounts every month. In some cases, you might even be able to redeem your points for cash back as well. Airline Affiliate Credit Cards Certain credit cards are associated with specific airlines. Your perks will be even better when you travel with that airline. For example, you might get free checked bags, lounge access, double rewards points on all purchases through that airline, and complimentary upgrades. These cards make sense for those of you who travel frequently and are loyal to a particular airline. Just make sure that the airline has a hub in your closest airport and flies to the places you frequently travel for work; otherwise, it won’t be worth it. Hotel Affiliate Credit Cards Similar to the airline credit cards, a hotel affiliate card will give you extra rewards for being loyal to a certain hotel chain. You might even get rewarded with one or two free nights every year, included with your membership fee. These types of cards are perfect for people who frequently travel for work. It’s common for hotel rewards cards to offer benefits like free wi-fi, free breakfast, and free upgrades. Depending on the card, you might automatically qualify for a membership status with that hotel as well. Employee Credit Cards Some business credit cards will allow you to get extra cards for your staff. Most do this for free (because they want to encourage spending), but others might charge a small fee. If you want to distribute cards to your employees, look for a business credit card that will give you some control over that spending. I’m sure you trust your staff, but you don’t want them to run wild and spend erratically. So you can potentially set spending limits on those employee cards as a way to control how those cards get used. Secured Business Credit Cards If you have poor credit or no credit, you might have trouble qualifying for a traditional credit card. But secured business credit cards are an excellent way for you to build credit. Here’s how they work. You’ll deposit money into an account, and that amount essentially becomes your credit limit. If you fail to make your payments, then the card company can just take the funds from that account. But by making on-time payments every month, you can build your credit and ultimately apply for a regular credit card, without having to secure it with a deposit. The Blue Business Plus card from American Express is perfect for those of you who want a great business credit card with no annual fee. You can apply online and get a decision in as little as 30 seconds. Earn 2x points on your first $50,000 in purchases every year; then unlimited 1x points on everything after—no category restrictions. Free employee cards and rewards points based on employee spending Up to $300 in statement credits for Dell, DocuSign, and FedEx Expanded buying power for purchases above your spending limit Vendor pay features by Set up account alerts Expense management tools, year-end summary, and online statements American Express has the best customer service team in the industry, which is another great perk of this card. For those of you who prefer cash back instead of rewards points, the Amex Blue Business Cash card is essentially the same thing (with 2% and 1% cash back). So that’s another option to consider with no annual fee. If you travel frequently but don’t want a card that’s associated with just one hotel or one airline, Chase Ink Business Business Preferred will be a top choice for you to consider. New cardmembers will get 100,000 bonus points (worth about $1,250 towards travel) after spending $15,000 within the first three months of opening a new account. Here’s an overview of why I like this card so much: Earn 3x points on first $150,000 on travel, shipping, internet, cable, phone, and advertising purchases each year Earn 25% more when you redeem travel purchases through Chase Ultimate Rewards Free employee cards with the ability to set individual spending limits No foreign transaction fees Fraud protection and personalized account alerts For business owners and employees that frequently travel for work, the Chase Ink Business Preferred card is an excellent choice. This card has a $95 annual fee. You can apply online to get started. #3 – Brex Mastercard Corporate Review — The Best Business Credit Card For Startups The Brex Mastercard Corporate card is a bit unique compared to other options on our list. This card is branded as “the first corporate card for startups.” In simple terms, the card aims to provide smaller companies and startups with rewards similar to cards designed for larger corporations. The business Mastercard from Brex is a popular choice for tech startups. Here are some noteworthy highlights: No hidden fees or personal guarantees Apply in 5 minutes, and a virtual card gets activated upon approval Credits on services like AWS 7x points on remote collaboration tools (Slack, Zoom, GoToMeeting, Gong, etc.) 3x points on food delivery (UberEats, Grubhub, DoorDash, etc.) 2x points on recurring software (Salesforce, Slack, GitHub, etc.) 1x points on all other purchases You can redeem your points for travel, miles, or statement credits. While the card is made for startups, you need to have a high cash bank balance to qualify. You’ll need at least $50k in the bank to be considered, along with other qualifications. If you travel frequently you’re loyal to Hilton’s extensive portfolio of hotels, look no further than the Hilton Honors Amex Business card . For a limited time, new cardmembers can earn 130,000 Hilton Honors bonus points after spending $3,000 in eligible purchases within the first three months of opening a new account. Once approved, you’ll automatically qualify for Hilton Honors Gold status. This comes with perks like an 80% bonus on all base points, complimentary room upgrades, and more. Here’s a quick look at some of the other top features and benefits associated with this card: Free weekend night reward (after spending $15,000 in a year) Second free weekend night reward (after spending $60,000 in a year) 10 complimentary visits to 1,200+ airport lounges each year Hilton Honors Diamond status after $40,000 in purchases No foreign transaction fees 12x points earned on per dollar spent on Hilton hotels 6x points earned per dollar spent on gas, telephone services, shipping, restaurants, flights, and car rentals 3x points earned per dollar spent on all other purchases This card can be yours for the low cost of just $95 per year. That price is easily justifiable if you travel frequently. As I mentioned earlier, not everyone will qualify for business credit cards with the best rewards. If you have poor credit, you’ll need to build that credit before you can apply for certain cards. For those of you who fall into this category, I strongly recommend the Capital One Spark Classic card . Even if you’ve recently defaulted on a loan or have a limited credit history, you should be able to qualify for this card. Here’s an overview of its benefits: No annual fee Free employee cards (with ability to track employee spending while earning rewards) Zero fraud liability Ability to pick your own monthly due date Automatic payments so you don’t have to worry about forgetting No foreign transaction fees

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