Latest EndPlay News
Dec 21, 2011
When local stations cover breaking weather stories, one of their greatest challenges is getting the information to the people who really need it. Hurricanes, blizzards and tornadoes are often accompanied with wide-spread power outages. And that means no TV. For mobile users, the smartphone becomes their best (and only) option for news. It’s one of many reasons why streaming live video to mobile makes sense for newsrooms. In September, Scripps Television became the first local TV group to enable live streaming to mobile devices via their partnership with EndPlay. And now Fisher Communications has signed up with EndPlay to offer the solution to their viewers as well. Fisher Communications’ agreement with EndPlay will enable simulcast broadcast content to be streamed directly to all smartphone and tablet devices as well as desktops. EndPlay will work first with Fisher’s Seattle flagship, KOMO-TV, to set-up the technology and to deploy pre-roll and in-stream mid-roll advertising and other monetization opportunities within the live-streamed video. It’s slated to debut early in 2012. (In the interest of full disclosure, I am the founder of SocialNewsDesk which is a social-media management platform built specifically for newsrooms. Fisher Communications is one of our clients.) The EndPlay platform will enable KOMO-TV to live stream its newscasts and/or unique content to mobile devices for the first time in the company’s history. And EndPlay is designed to provide the station (and its advertisers) detailed analytics on the mobile live streaming audience including demographics, engagement levels and drop off points. Fisher’s SVP of Revenue and Business Development, Randa Minkarah, says the addition of the EndPlay technology is designed to better serve their audience and their advertisers. The Scripps Television company was the first local TV group to adopt EndPlay’s technology. Scripps rolled out the live streaming technology to 9 markets after signing into an agreement with EndPlay in September 2011. Currently, Scripps does not live stream its newscasts using the platform and instead uses the technology primarily to stream live coverage of breaking news. What other uses do you see for live streaming from the newsroom to mobile devices? Newscasts and breaking news coverage are obvious implementations. But it will be interesting to see what other ways these groups use the technology. Ideas? Please share.