Empirical Synergies brandmatchscore.com


BrandMatch Score (BMS) is a software based market research tool that rates the compatibility between brands and endorsers. Our online discovery phase compiles client specific endorsement criteria such as target demographics, key brand attributes, length of campaign, allocated budget, and the athletes to be scored. Using this brand specific information, BMS then collects consumer insight via certified panels (survey administered by Center for Spectator Sports Research at UMass) as well as empir...Show all

BrandMatch Score (BMS) is a software based market research tool that rates the compatibility between brands and endorsers. Our online discovery phase compiles client specific endorsement criteria such as target demographics, key brand attributes, le...Show all

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Empirical Synergies $0M Oct 18, 2018

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