Empire Avenue

Gamify is building a gamification platform that provides Game Mechanics as a Service for any web-enabled system. It is robust, flexible and expandable to power a wide variety of applications and services in fields such as the web, mobile, e-commerce, entertainment, education, work, social good and more.

Badgeville provides a platform for publishers looking to integrate social rewards into websites. Badgeville draws on techniques from social gaming, traditional loyalty programs and social networking in its suite of Behavior Lifecycle Management solutions. Built on database technology, Badgeville's PaaS (Platform-as-a-Service) is designed to connect user reputation across all digital touch points. Badgeville is a gamification platform that can surface this portable reputation across every user experience a company owns including websites, mobile applications, communities, CRM systems, support desk programs, and more. The company's Cloud Connectors and ISV programs enable easy integration into enterprise and social applications.

Klout measures influence across the social web. Klout allows users to track the impact of their opinions, links and recommendations across your social graph. The company collects data about the content users create, how people interact with that content and the size and composition of the network. From there, the company analyzes the data to find indicators of influence and then provide users with innovative tools to interact with and interpret the data.

PeerIndex measures interactions across the web to help users understand impact in social media. The company provides a service to help consumers benefit from passions, interests and influence particularly with respect to the services they get from companies; and for brands and agencies to better identify effective and interested word-of-mouth advocates.

Swaylo offers social analytics for things posted, shared, and liked on social media networks. Through detailed analysis of social graphs, Swaylo can accurately reflect Sway. Sway is the impact online activities have in social circles and across the social graph. Using the comapny's service, users can track sway over time, and see how it compares to that of friends, family, acquaintances, and the general public.In February 2013, Swaylo was acquired by PeopleBrowsr. The valuation of Swaylo was undisclosed. Other terms of the deal were not released.