Ellie blends the subscription model with a la carte e-commerce. Women can buy a la carte or sign up for the 'Fit Fashionista Club membership' and receive monthly deliveries of functional and fashion-forward activewear. Members answer simple questions about their fashion sensibilities and lifestyle, and Ellie's stylists will send once a month customized cases of workout gear.
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Expert Collections containing Ellie
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Ellie is included in 1 Expert Collection, including E-Commerce.
Ellie has filed 3 patents.
Ion channel toxins, Invertebrate toxins, Neurotoxins, Stage lighting, Peptides
Ion channel toxins, Invertebrate toxins, Neurotoxins, Stage lighting, Peptides
Latest Ellie News
Jan 30, 2023
Photo: Liane Hentscher/HBO Bill’s survivalist montage (set to a jangly rockabilly tune) shows him filling barrels with gas, raiding Home Depot, and setting up his own power generator. He’s embracing the breakdown of society with the glee of a teenage kid who throws a party when his parents go on vacation. And hey, Offerman (an accomplished woodworker ) sells it. Who wouldn’t want to enjoy a home-cooked steak and a glass of red, then pause to check your surveillance monitor as an infected get a round in the head from the tripwire gun you set up? “Never gets old,” our happy hermit murmurs contentedly. Advertisement Four years later, Bill has effectively turned Lincoln into a gated community. One afternoon he detects an intruder along the perimeter and confronts a filthy, bearded but charming man (Murray Bartlett) who has fallen into one of his pit traps. Ascertaining the guy is not armed or infected, Bill lowers a ladder. What then unfolds (over the span of 16 years) is the greatest romance you may ever see in a zombie thriller. If The Last of Us is about the love that grows between a grieving father and the girl in his care, its parallel is the bond between Frank and Bill, which Mazin’s script traces with tremendous heart and humor. Never lapsing into camp or cheesy softcore, their courtship proceeds with impressive delicacy; even innocence: a sensuous lunch (Bill is an excellent cook), then the touching business around the piano, leading to a kiss and then a hot yet tasteful scene in bed—in which we learn (unsurprisingly) that Bill has limited sexual experience. (Bartlett deserves an Emmy nod just for the look Frank gives the freshly showered Bill after tugging his towel away, a tiramisu of lust and solicitude.) Advertisement Three years later, they’re like an old married couple, bickering over Frank’s insistence on mowing lawns and fixing up the local abandoned shops. Frank reveals that he’s been in contact with a woman over the radio, and that he and Bill should cultivate the friendship of other, you know, human beings. Next thing you know, Tess and Joel have slipped out of the Boston Q.Z. and are lunching with Bill and Frank on the lawn, discussing ways to share resources. Ever paranoid Bill remains on high alert, keeping his sidearm on the table pointed at Joel, until Joel insists he put it away. Joel warns Bill that his metal fence is rusting and raiders could easily break in and attack them in a year. Pedro Pascal and Nick Offerman in The Last Of Us Photo: Liane Hentscher/HBO Advertisement It’s exactly what happens one night. Frank is woken up by explosions and gunshots outside. He grabs a pistol and races downstairs and out the front door. Bill is in the middle of the street with a rifle picking off raiders, some of whom are on fire from incendiary bombs or getting electrocuted on the fence. Bill takes round in his side. Frank drags his bleeding lover inside to dress the wound. Bill passes out and we fade to black. Ten years later, Bill has recovered; it’s Frank who is dying. The men are now old and gray. Frank, in the final stages of cancer, must use a wheelchair and passes the time painting watercolors. He takes pills to ease the pain, but there’s no doctor or hospital they can turn to. Frank informs Bill one morning that today will be his last day. He’s chosen euthanasia, rather than suffer and be a burden on his partner. Frank outlines the plan: they will put on nice suits, get married, have a delicious meal, and then Bill will dissolve a bag of crushed pills in Frank’s wine. Bill weeps helplessly yet agrees. Advertisement Their final dinner (like their first: roast duck, green beans, a Beaujolais) ends with Bill informing Frank that he poisoned both of them. “I do not support this,” Frank says. “But from an objective point of view, it’s incredibly romantic.” Bill wheels Frank to their bedroom. Acted with enormous sensitivity, wit, and nuance, it’s a devastating scene of true love, a model of how one might face the end with dignity, and not alone. And yet! The Discourse surely will ask: was the whole episode a big tarted-up example of Bury Your Gays ? Did our doomsday bears have to die? Compared to the game’s treatment of Bill’s transformation of Lincoln and partnership with Frank, the HBO adaptation is a sexually explicit and emotionally layered portrait of a middle-aged gay relationship. The men get to love, squabble, make a home, and die in relative peace as old men. That’s more than most characters enjoy in this world. In interviews, Mazin has promised to keep “the gay going”—i.e., Ellie will be gay. Her FEDRA schoolmate Riley, whom we’ll meet in flashback (played by Euphoria actor Storm Reid), was more than a bud....although she died before the current story began (naturally). Advertisement After Bill and Frank’s swan song, Joel and Ellie return to the narrative. They’ve made it to Lincoln some days or weeks after the final supper. Joel opens Bill’s gate with the code. Bill left a letter and key for Joel, explaining everything and telling him to take whatever weapons or supplies he needs. Bill ends with a special message for Joel, which only he will understand: “I used to hate the world and I was happy when everyone died,” Ellie reads aloud. “But I was wrong because there was one person worth saving. That’s what I did: I saved him...That’s why men like you and me are here: We have a job to do, and God help any motherfucker who stands in the way.” Bill saw his misanthropic double in Joel, the man who didn’t want to let anyone in. Joel is still in the process of giving his heart to this strange, jokey, fierce girl who needs his protection. Although now that Ellie has one of Bill’s gats, she might do some saving. Stray observations: Lincoln is the hometown of the rock band They Might Be Giants’ John Flansburgh and John Linnell. They named an album after it. Personally, I would have preferred “Birdhouse in Your Soul” over end credits, but the Ronstadt was inevitable. Those searching for stereotypes in Bill’s house will be confused. There’s evidence of weekend antiquing and decent taste in crystal, but no framed Sondheim posters. “Arby’s didn’t have free lunch; it was a restaurant.” First legit LOL line of the season. The scrupulous porting of details from game to series continues to impress. Note the one-eyed, double-horned purple monster head that dangles from Ellie’s backpack. Some in the commentariat keep shouting that those infected are NOT ZOMBIES, dammit. They are victims of a fungal pathogen that colonizes human bodies, effectively turning them into hybrid organisms. Joel points out the dead can’t get infected. So, new nomenclature: Fungbies? Shroombies? Mushbies? Cordycepticons? Surprised when Nick Offerman started crooning Linda Ronstadt’s “Long Long Time”? You shouldn’t be . Cute meta gag: Ellie gushes over the Mortal Kombat arcade game. Fifty minutes in, Bill helps Frank to bed, and director Peter Hoar uses the same medium-close framing as when Frank and Bill made love, but with reversed blocking: Frank in the foreground, Bill behind. The circle of their lives is closing. Caymus Vineyards , which Bill stocks up on, is real. “This isn’t the tragic suicide at the end of the play.” Bill could be referring to many well-known dramas: Hedda Gabler, The Seagull, Death of a Salesman, ‘Night, Mother, and the list goes on. Continue reading
Ellie Frequently Asked Questions (FAQ)
Where is Ellie's headquarters?
Ellie's headquarters is located at 1447 2nd St., Santa Monica.
What is Ellie's latest funding round?
Ellie's latest funding round is Dead.
How much did Ellie raise?
Ellie raised a total of $2M.
Who are the investors of Ellie?
Investors of Ellie include Rustic Canyon Partners, Blumberg Capital, White Star Capital and Trinity Ventures.
Who are Ellie's competitors?
Competitors of Ellie include Vet-AI and 1 more.
Compare Ellie to Competitors
Carbon38 is an online luxury fitness destination. Each week women can log on to shop the latest and chicest fitness apparel and products, and read glossy online magazines to browse what trendsetters, celebrites, and fitness professionals do to stay healthy and fit.
Vet-AI is a veterinary research and development firm that develops technologies to prevent and predict conditions developing in animals. It is the developer of Joii, a patented AI technology that predicts a pet’s likelihood of contracting a disease based on learned information. The company was founded in 2017 and is based in Leeds, England.
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