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Founded Year

2004

Stage

IPO | IPO

Date of IPO

9/22/2016

Market Cap

9.72B

Stock Price

173.98

Revenue

$0000 

About e.l.f. Cosmetics

e.l.f. Cosmetics (NYSE: ELF) operates as a beauty and cosmetics company. The company offers a range of beauty products, including cosmetics and skincare items. Its products are primarily sold to the beauty and retail industries. The company was founded in 2004 and is based in Oakland, California.

Headquarters Location

570 10th Street

Oakland, California, 94607,

United States

888-315-9814

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Research containing e.l.f. Cosmetics

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned e.l.f. Cosmetics in 2 CB Insights research briefs, most recently on Jan 17, 2023.

Expert Collections containing e.l.f. Cosmetics

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

e.l.f. Cosmetics is included in 1 Expert Collection, including Beauty & Personal Care.

B

Beauty & Personal Care

2,254 items

Startups in the beauty & personal care space, including cosmetics brands, shaving startups, on-demand beauty services, salon management platforms, and more.

e.l.f. Cosmetics Patents

e.l.f. Cosmetics has filed 7 patents.

patents chart

Application Date

Grant Date

Title

Related Topics

Status

8/22/2018

3/17/2020

House types, Technical drawing, Honeycombs (geometry), Security, Retailing

Grant

Application Date

8/22/2018

Grant Date

3/17/2020

Title

Related Topics

House types, Technical drawing, Honeycombs (geometry), Security, Retailing

Status

Grant

Latest e.l.f. Cosmetics News

A ‘Suits’ Reunion, Judge Judy and ‘Jury Duty’: Inside e.l.f. Cosmetics’ Splashy Super Bowl Ad

Feb 13, 2024

Overpriced cosmetics were put on trial this Sunday, as makeup brand e.l.f. recruited top scripted and unscripted legal stars for its 2024 Super Bowl ad. The brand, known for capitalizing on pop culture to promote its wares, last came to the big game with comeback queen Jennifer Coolidge in a spot written by her “White Lotus” creator Mike White. This year, they called on several alumni from the streaming megahit “ Suits .” Gina Torres, Rick Hoffman and Sarah Rafferty all reprised their roles as New York City litigators, making a case against $92 foundation before a wary Judge Judy Sheindlin. Other cameos included singer Meghan Trainor, “RuPaul’s Drag Race” star HeidiNCloset, comedian Benito Skinner and Ronald Gladden, star of the breakout reality series “Jury Duty.” “For years we’ve been leaning into emerging cultural insights to help shape e.l.f. into the water cooler brand that it’s so clearly become.” Lisette Sand-Freedman, co-founder and chief visionary officer of Shadow, e.l.f.’s longtime creative agency partner, told Variety. “This year, between the record-breaking streaming numbers for ‘Suits,’ the viral joyousness of ‘Jury Duty,’ and the triumphant re-emergence of Judge Judy, we were quick to pick up on the signal that courtroom drama was once again consuming culture. It was the perfect creative playground to defend e.l.f.’s case for quality and affordable cosmetics.” Ahead of game day, Variety caught up with Hoffman and Rafferty, who have been relishing the second life the show has found on Netflix. “It was unbelievably shocking and incredibly gratifying, after all of our hard work it felt like something in the universe was righted,” said Hoffman, who played the nebbish Louis Litt on the series, which also starred the Duchess of Sussex, Meghan Markle. “The idea that the show is providing a service, an escape or a way for people to connect with their kids and their loved ones, it’s really meaningful,” added Rafferty. There has been a “scary” side effect to their newfound fandom, Hoffman said. “There are so many people that come up to me thanking me and the cast for inspiring them to go to law school. That scares the shit out of me. We were pretending! None of us would get into law school.” NBC announced last year that a companion series, “Suits: LA,” was in active development. Hoffman and Rafferty were mum on their potential involvement, but did have some feedback for their creatives. “Picture this. A huge drone shot sweeping over the hills right of Oklahoma. All of a sudden you see Louis Litt and he’s right in the middle of these these beautiful hills. He starts singing ‘The Sound of Music,'” said Hoffman. “We open on ‘Suits: Kansas.’ All the cases are about, like, cattle and oil refining. It would be incredible.” Watch the 2024 e.l.f. Cosmetics Super Bowl Ad: Read More About:

e.l.f. Cosmetics Frequently Asked Questions (FAQ)

  • When was e.l.f. Cosmetics founded?

    e.l.f. Cosmetics was founded in 2004.

  • Where is e.l.f. Cosmetics's headquarters?

    e.l.f. Cosmetics's headquarters is located at 570 10th Street, Oakland.

  • What is e.l.f. Cosmetics's latest funding round?

    e.l.f. Cosmetics's latest funding round is IPO.

  • Who are the investors of e.l.f. Cosmetics?

    Investors of e.l.f. Cosmetics include TPG Growth and Kale United.

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