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Founded Year



Series C - II | Alive

Total Raised


Last Raised

$30M | 1 yr ago



Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

+40 points in the past 30 days

About Elastic Path

Elastic Path provides a headless eCommerce system, allowing template-less eCommerce to be integrated as middleware into enterprise ERP systems. Its system is API based and is specifically targeted toward enterprise-level organizations. The company was founded in 2000 and is based in Vancouver, Canada.

Headquarters Location

555 Burrard Street 16th Floor

Vancouver, British Columbia, V7X 1M8,




ESPs containing Elastic Path

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Consumer & Retail / E-Commerce

Headless commerce refers to an e-commerce architecture where the front-end presentation layer is decoupled from the back-end commerce functionality. This allows for greater flexibility and agility in creating unique customer experiences across multiple channels, such as mobile apps, social media, and voice assistants. The market for headless commerce solutions is growing rapidly as businesses seek…

Elastic Path named as Leader among 15 other companies, including Shopware, Spryker, and Storyblok.


Research containing Elastic Path

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Elastic Path in 2 CB Insights research briefs, most recently on Feb 8, 2023.

Expert Collections containing Elastic Path

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Elastic Path is included in 2 Expert Collections, including E-Commerce.



11,150 items

Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).


Conference Exhibitors

5,302 items

Elastic Path Patents

Elastic Path has filed 6 patents.

patents chart

Application Date

Grant Date


Related Topics




Software architecture, Hypertext, Hypermedia, Web frameworks, Software design patterns


Application Date


Grant Date



Related Topics

Software architecture, Hypertext, Hypermedia, Web frameworks, Software design patterns



Latest Elastic Path News

B2B eCommerce Platform Market worth $22.18 billion by 2030 - Exclusive Report by 360iResearch

Nov 10, 2023

News Provided By Share This Article B2B eCommerce Platform Market - Exclusive Report by 360iResearch The Global B2B eCommerce Platform Market to grow from USD 8.91 billion in 2022 to USD 22.18 billion by 2030, at a CAGR of 12.06%. PUNE, MAHARASHTRA, INDIA, November 10, 2023 / / -- The " B2B eCommerce Platform Market by Type (Business-to-Business-to-Consumer (B2B2C), Distributors, Manufacturers), Deployment Type (Buyer-Oriented, Intermediary-Oriented, Supplier-Oriented), Application, Industry - Global Forecast 2023-2030" report has been added to's offering. The Global B2B eCommerce Platform Market to grow from USD 8.91 billion in 2022 to USD 22.18 billion by 2030, at a CAGR of 12.06%. B2B eCommerce platforms are online marketplaces that enable businesses to buy and sell goods or services from other companies or organizations. The B2B eCommerce platform allows businesses to offer their products for sale directly to other businesses and allow buyers and sellers to manage inventory, accept payments, and engage in transactions more quickly and efficiently compared to traditional B2B sales methods. Additionally, platforms often feature specialized features such as analytics tools and customer service support to help ensure smooth operations. The surge in adoption of digital technologies by businesses worldwide, availability of flexible payment methods, and ease of cross-border transactions are expanding the use of B2B eCommerce platforms by organizations across the globe. However, complexities in managing procurement and data privacy concerns may prevent businesses from using B2B eCommerce platforms. Moreover, ongoing investments and technological advancements in B2B eCommerce platforms are expected to increase the adoption of B2B eCommerce platforms by businesses across the globe. Deployment Type: Expanding adoption of buyer-oriented B2B eCommerce platform Buyer-oriented B2B eCommerce platforms are driven by suppliers. These platforms strive to provide customers with an easy and efficient way to locate, compare, and buy goods or services online. In an intermediary-oriented deployed platform, the owner acts as a third-party system allowing buyers and sellers to transact on their platform, enabling the suppliers or vendors to present their products on the platform while the buyers or the clients find the products or services they need. While in supplier-oriented marketplaces, there are a few suppliers and many buyers. This type is also called eDistribution or supplier directory, dictated by several suppliers who put out the prices of their products based on the buyers' needs. Industry: Growing usage of B2B eCommerce platform in government & public sector for procuring goods and services B2B eCommerce platforms enable aerospace & defense and automotive & transportation companies to quickly and securely connect with suppliers, customers, and partners to purchase parts, services, and software and manage invoices, payments, and shipments transparently. B2B eCommerce platforms provide architects, construction firms, and real estate developers a convenient way to procure materials at competitive rates. Furthermore, these platforms facilitate collaboration between various stakeholders in the construction process by allowing them to track project progress through a centralized interface. B2B eCommerce platforms facilitate consumer goods companies and retailers to increase efficiency throughout their supply chains by automating several processes, such as demand forecasting and inventory management. Government agencies increasingly leverage B2B eCommerce platforms for procuring goods and services required by various departments within government organizations and public sector organizations such as hospitals or schools operating under government contracts or agreements. Healthcare organizations use B2b eCommerce platforms for ordering medical supplies, pharmaceuticals, laboratory reagents, testing kits, and hospital equipment. With the help of eCommerce, distributors and manufacturers analyze the effectiveness of sales, marketing, inventory turns, the effectiveness of customer sales, and engagement of customers. In addition, manufacturing industries can utilize this data to make better business decisions. Business entities across industries, including banking, financial services & insurance, education, energy & utilities, and travel & hospitality, also utilize B2B eCommerce platforms to support their business growth. Type: Rising preference for B2B eCommerce platform among manufacturers to grow their businesses Business-to-business-to-consumer (B2B2C) extends the B2B model to include eCommerce for consumers by taking out the middleman between the B2B and B2C entities, allowing the businesses to direct contact with the consumer. Distributors closely operate with manufacturers to bring visibility to their goods, increase sales, and move their products along the distribution channel. For distributors, B2B eCommerce platforms provide an easy approach to search for products quickly, compare prices across different suppliers, review vendor profiles, and place orders rapidly. All these features result in time-saving benefits for distributors, enabling them to focus more on expanding their business instead of handling tedious administrative tasks. Wholesale eCommerce includes bulk buying or selling instead of selling products to individual consumers, as it is easier for businesses to find wholesalers and buy at discounted prices using a B2B eCommerce platform. B2B eCommerce platforms are helpful for manufacturers to grow their businesses by facilitating them to showcase their products more effectively by creating custom landing pages or product listings that highlight the features of each product in a clear and engaging way. Application: Increasing application of B2B eCommerce platform in Midsized Businesses B2B eCommerce platforms have helped large businesses streamline their operations, reduce costs, improve customer experience, and gain access to new markets. Large businesses with eCommerce platforms can find more distributors, allowing them to increase their sales. Midsized businesses increasingly turn to B2B eCommerce platforms as they access a more extensive customer base, expanded product selection and availability flexibility, and streamlined ordering, shipping, and payment processes. Small businesses find significant growth opportunities with these platforms as they let them list, market, and sell their products or services with ease & help grow their business. Regional Insights: The B2B eCommerce platform market is evolving in the Americas owing to the rising adoption of digital solutions by businesses in the region and the introduction of breakthrough B2B eCommerce platforms by eCommerce platform developers. The B2B eCommerce market is growing in the APAC region due to the government initiatives for digitalization across the business sector and increasing use of B2B eCommerce platforms to avail new customers and provide customer-centric services. Additionally, innovative technologies such as artificial intelligence (AI) and machine learning are amalgamating into B2B eCommerce platforms to optimize supply chain processes and provide valuable business insights to APAC and international customers. The presence of well-established manufacturing industries employing digital technologies to increase their market presence and ongoing advancements in the development of B2B eCommerce platforms are accelerating the use of B2B eCommerce platforms by businesses in the EMEA region. Besides, introducing cutting-edge features such as multi-payment options and chatbots is anticipated to encourage business organizations' use of B2B eCommerce platforms worldwide. FPNV Positioning Matrix: The FPNV Positioning Matrix is essential for assessing the B2B eCommerce Platform Market. It provides a comprehensive evaluation of vendors by examining key metrics within Business Strategy and Product Satisfaction, allowing users to make informed decisions based on their specific needs. This advanced analysis then organizes these vendors into four distinct quadrants, which represent varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital(V). Market Share Analysis: The Market Share Analysis offers an insightful look at the current state of vendors in the B2B eCommerce Platform Market. By comparing vendor contributions to overall revenue, customer base, and other key metrics, we can give companies a greater understanding of their performance and what they are up against when competing for market share. The analysis also sheds light on just how competitive any given sector is about accumulation, fragmentation dominance, and amalgamation traits over the base year period studied. Key Company Profiles: The report delves into recent significant developments in the B2B eCommerce Platform Market, highlighting leading vendors and their innovative profiles. These include Adobe Inc., Alibaba Group Holding Limited,, Inc., BigCommerce Pty. Ltd., CS-Cart, Digital River Inc., DreamingCode, Inc., eBay Inc., Ecwid by Lightspeed, Elastic Path Software Inc, HubSpot, Inc., IndiaMART InterMESH Ltd., International Business Machines Corporation, Intershop Communications AG, Intuit Inc., KIBO Software, Inc., Loaded Commerce, LLC, nopCommerce, OpenCart, Optimizely, Inc., Oracle Corporation, Oro, Inc., Paya, Inc. by Nuvei Corporation, Pepperi Ltd., PrestaShop SA, Salesforce, Inc., Sana Commerce EMEA B.V., SAP SE, Shift4 Payments, Inc., Shopify Inc., Udaan, Unilog Content Solutions, WooCommerce, Inc., and Zoey, Inc.. Market Segmentation & Coverage: This research report categorizes the B2B eCommerce Platform Market in order to forecast the revenues and analyze trends in each of following sub-markets: Based on Type, market is studied across Business-to-Business-to-Consumer (B2B2C), Distributors, Manufacturers, and Wholesale. The Business-to-Business-to-Consumer (B2B2C) commanded largest market share of 36.34% in 2022, followed by Wholesale. Based on Deployment Type, market is studied across Buyer-Oriented, Intermediary-Oriented, and Supplier-Oriented. The Intermediary-Oriented commanded largest market share of 44.54% in 2022, followed by Buyer-Oriented. Based on Application, market is studied across Large Businesses, Midsized Businesses, and Small Businesses. The Large Businesses commanded largest market share of 40.92% in 2022, followed by Midsized Businesses. Based on Industry, market is studied across Aerospace & Defense, Automotive & Transportation, Banking, Financial Services & Insurance, Building, Construction & Real Estate, Consumer Goods & Retail, Education, Energy & Utilities, Government & Public Sector, Healthcare & Life Sciences, Information Technology, Manufacturing, Media & Entertainment, Telecommunication, and Travel & Hospitality. The Consumer Goods & Retail commanded largest market share of 20.63% in 2022, followed by Manufacturing. Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom. The Americas commanded largest market share of 42.52% in 2022, followed by Europe, Middle East & Africa. Key Topics Covered: 1. Market Penetration: Provides comprehensive information on the market offered by the key players 2. Market Development: Provides in-depth information about lucrative emerging markets and analyzes penetration across mature segments of the markets 3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments 4. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players 5. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and breakthrough product developments The report answers questions such as: 1. What is the market size and forecast of the B2B eCommerce Platform Market? 2. Which are the products/segments/applications/areas to invest in over the forecast period in the B2B eCommerce Platform Market? 3. What is the competitive strategic window for opportunities in the B2B eCommerce Platform Market? 4. What are the technology trends and regulatory frameworks in the B2B eCommerce Platform Market? 5. What is the market share of the leading vendors in the B2B eCommerce Platform Market? 6. What modes and strategic moves are considered suitable for entering the B2B eCommerce Platform Market?

Elastic Path Frequently Asked Questions (FAQ)

  • When was Elastic Path founded?

    Elastic Path was founded in 2000.

  • Where is Elastic Path's headquarters?

    Elastic Path's headquarters is located at 555 Burrard Street, Vancouver.

  • What is Elastic Path's latest funding round?

    Elastic Path's latest funding round is Series C - II.

  • How much did Elastic Path raise?

    Elastic Path raised a total of $146.62M.

  • Who are the investors of Elastic Path?

    Investors of Elastic Path include Sageview Capital, Yaletown Partners, BDC Venture Capital and Wellington Financial.

  • Who are Elastic Path's competitors?

    Competitors of Elastic Path include Rierino and 8 more.


Compare Elastic Path to Competitors

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commercetools develops a cloud-based e-commerce platform. It provides commerce solutions built on modern microservice-based, application programming interface (API)-first, cloud-native, and headless (MACH) principles. Its platform offers an application programming interface to create custom payments, checkout, social commerce, and marketplace. It was founded in 2006 and is based in Munich, Germany.

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Fabric delivers an online platform providing digital services and solutions for e-commerce websites. It offers digital consultations, product management, commerce applications, performance marketing services for e-commerce companies, and more. It was formerly known as Yotta Digital Ventures. The company was founded in 2017 and is based in Seattle, Washington.

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Spryker develops a cloud commerce operating system. The system uses an e-commerce framework that offers software services designed to meet the demands of disruptive commerce projects. The company was founded in 2014 and is based in Berlin, Germany.

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Shogun offers a drag-and-drop front-end page builder platform. It enables clients to build landing pages for commerce stores. The company specializes in web development, web design, and conversion rate optimization. It was founded in 2015 and is based in Walnut, California.

Commerce Layer Logo
Commerce Layer

Commerce Layer is a headless commerce platform operating in the ecommerce industry. The company offers an API-first commerce engine that enables businesses to add global shopping capabilities to any website, mobile app, chatbot, or IoT device. It primarily serves the ecommerce industry. It was founded in 2017 and is based in Prato, Italy.

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InRiver is a company that focuses on product information management in the software industry. It offers a centralized software solution that supports the entire product cycle, transforming product information into a profit-making asset at every touchpoint. The company primarily sells to both B2B and B2C enterprises. It was founded in 2007 and is based in Malmo, Sweden.


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