Predict your next investment

LEISURE | Restaurants / Quick Service

See what CB Insights has to offer

Founded Year




Date of IPO


Market Cap


Stock Price




About El Pollo Loco

El Pollo Loco is a differentiated and growing restaurant concept that specializes in fire-grilling citrus-marinated chicken in front of customers. The company's distinctive menu features our signature product-citrus-marinated fire-grilled chicken-and a variety of Mexican-inspired entrees that we create from our chicken. Every day in every restaurant's kitchen the company marinates and fire-grills its chicken over open flames, hand-slice whole tomatoes, avocados, serrano peppers and cilantro to make our salsas, guacamole and cilantro dressings from scratch. The open design of its kitchens reveals our Mexican-inspired cooking process and allows customers to watch Grill Masters and team members fire-grill and hand-cut its signature chicken, as well as make burritos, salads, tostadas, bowls, stuffed quesadillas and chicken entrees.

El Pollo Loco Headquarter Location

3535 Harbor Boulevard

Costa Mesa, California, 92626,

United States


Latest El Pollo Loco News

El Pollo Loco eyeing Oklahoma for expansion

Jan 19, 2022

Provided Jan. 19, 2022 El Pollo Loco Inc. is eyeing Oklahoma City as part of its next wave of expansion. Company plans call for as many as five restaurants in the metro area over the next few years, with each restaurant occupying approximately 2,400 square feet of real estate and employing as many as 50 people, Chief Development Officer Brian Carmichall said in a company press release. The expansion is part of a broader growth initiative that expects to see the 480-unit chain open 140 franchisee-owned restaurants in select DMAs throughout the Western United States by 2026. "We are excited to grow our footprint and bring El Pollo Loco's signature chicken, handcrafted Mexican entrees and assortment of healthy offerings to new communities," Carmichall said in the release. "The expansion announcement and impending unit growth is sure to appeal to the growing number of consumers looking for healthier options, consumers' growing demand for bolder, spicier flavors and experienced franchise owners with the desire to be part of a strong franchisee family." The chain has also unveiled two prototype designs geared to meet the demands of today's growing off-premise business. One caters to off-premise sales with a dual drive-thru, walkup take-out window and convenient parking for curbside pick-up. To maximize sales per square foot, it boosts only patio seating and has no indoor dining room. The second prototype will have a smaller-than-typical dining room that opens up to an expansive patio. This format will also feature a dual drive-thru and designated curbside pick-up parking, according to the release. Both prototypes share an enhanced digitized experience, including "Pollo To Go" cubbies for mobile to-go and delivery orders, digital menu boards and GPS-enabled curbside pick-up — each integrated with the company's dynamic and versatile mobile app.

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

El Pollo Loco Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
CBI Logo

El Pollo Loco Rank

CB Insights uses Cookies

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.