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About Ekata

Ekata focuses on identity verification and fraud prevention. The company offers solutions to provide predictive identity verification, enabling businesses to assess identity risk, approve transactions, and investigate fraud on a global scale. Ekata primarily serves the ecommerce, payments, and financial services sectors. It was founded in 2019 and is based in Seattle, Washington. In April 2021, Ekata was acquired by Mastercard.

Headquarters Location

1301 5th Avenue Suite 1600

Seattle, Washington, 98101,

United States



Ekata's Product Videos

ESPs containing Ekata

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Enterprise Tech / Cybersecurity

The device fingerprinting market, also referred to as device intelligence, offers customers a tool for identifying and authenticating devices accessing their systems or platforms. Device fingerprinting involves creating unique digital profiles based on various device attributes such as hardware, software, network configuration, and behavior patterns. This helps enhance security measures by detecti…

Ekata named as Leader among 12 other companies, including SEON Technologies, Socure, and Signifyd.

Ekata's Products & Differentiators

    Identity Engine

    Ekata’s main differentiation across our APIs and SaaS solutions is the Ekata Identity Engine, a powerful capability that goes beyond identity validation by offering customer intelligence that remains private but offers the business insight into whether an interaction is risky or not. So, a customer’s information can be validated and the digital interaction approved - seamlessly.


Research containing Ekata

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Ekata in 2 CB Insights research briefs, most recently on Aug 22, 2022.

Expert Collections containing Ekata

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Ekata is included in 1 Expert Collection, including Artificial Intelligence.


Artificial Intelligence

11,383 items

Companies developing artificial intelligence solutions, including cross-industry applications, industry-specific products, and AI infrastructure solutions.

Latest Ekata News

Welcome 2024: New Artificial Intelligence tools that will aid fraud detection

Jan 6, 2024

Attackers use many AI & ML tools and the most advanced scripts to crack open gaps in your defences. Static security will ultimately be ineffective against hackers' crafty attempts to penetrate your online ecosystem, and that's why you need AI for fraud detection. January 06, 2024 / 05:00 PM IST AI-based solutions can connect with other security systems like biometric authentication and identity verification to detect fraudulence. (Image via Wikimedia Commons) Over the last 20 years, fraud has cost economies around the world an average of 6.05 per cent of GDP. Companies have also reported that cyber attacks have cost them between three per cent and 10 per cent of their annual revenue. In addition, experts predict that between 2023 and 2027, the world will lose more than $343 billion due to digital fraud. In light of the estimated amounts of losses to be incurred, how a company can establish an effective fraud management system becomes paramount now. The term "fraud management" refers to the process by which a company may find, stop, detect, and react to instances of fraud. The field of fraud management is significantly impacted by Artificial Intelligence (AI). By analysing massive volumes of data, AI systems like Machine Learning (ML) algorithms can spot irregularities that could point to fraud. Several forms of fraud, including phishing, identity theft, and payment fraud, can be detected and prevented by fraud management systems powered by AI. They can also adjust to changing circumstances and pick up on emerging tendencies in fraud, making them more effective detectors. For a more all-encompassing strategy against fraud, AI-based solutions can connect with other security systems like biometric authentication and identity verification. Story continues below Advertisement Advantages of AI in the field of fraud prevention: ● Real-time Surveillance: AI-powered systems can continuously monitor transactions and activity, promptly detecting any abnormalities and probable instances of fraud. The swiftness of this speed is vital in thwarting the occurrence of fraudulent transactions. ● Advanced Pattern Recognition: Artificial Intelligence can detect complex patterns and correlations in data that may be beyond the comprehension of human analysts. It allows for the identification of even subtle indications of fraudulent activity. Related stories ● Behavioural Analysis: Artificial Intelligence can analyze user behaviour and construct profiles to detect departures from typical patterns. It is very efficient in detecting instances of account hijacking. ● Adaptive Learning: AI systems consistently acquire knowledge from fresh data, adjusting to changing fraud techniques and maintaining an advantage over fraudsters' tactics. AI fraud detection tools for 2024 Story continues below Advertisement SEON: SEON offers a range of tools and technology that include detailed device fingerprinting for creating thorough user profiles, extensive data enrichment based on email addresses, IP addresses, or phone numbers, and the ability to examine over 90 social and digital profiles to uncover the genuine intentions of your customers. SEON stands out as a unique fraud-detection tool due to its upfront cost and the inclusion of a free trial. The current roster of clients comprises Revolut, Albo, Kindred Group, and Nubank. Sift: Sift provides fraud prevention services for 34,000 websites and applications, including globally recognised brands like Airbnb and McDonald's. The company's primary offerings consist of a comprehensive Digital Trust and Safety Suite, which integrates all the separate API tools into a unified and complete solution. Additionally, there exists a specialised module that serves the purpose of verifying the identity of users and preventing unauthorised access to accounts, hence mitigating account takeover (ATO) assaults. This module offers the functionality of enabling two-factor authentication (2FA) simultaneously. Signifyd: Signifyd safeguards 10,000 e-commerce sites worldwide with the assistance of three essential products: payments optimisation, revenue protection, and abuse protection — to prevent chargebacks. The company's products are designed to handle substantial volumes of transactions, and they even implement chargeback protection through a chargeback-guarantee model, which requires payment of chargeback administration fees in advance. ArkOwl: Mike Greiling, a GitLab engineer, and Rob Daline co-created ArkOwl before integrating into the platform-as-a-service of NICE Actimze in 2019. It can retrieve email information from up-to-date databases, including those of service providers, social networking sites, WHOIS databases, and webmail hosts. While email data enrichment is its primary objective, the system can also examine and enhance information derived from phone numbers and IP addresses, as illustrated when reading domain information. It conducts searches on multiple social media platforms to provide valuable user profiles. Ekata: This application is a sophisticated and firmly established system for detecting fraudulent activities. Established in 1997 (formerly known as Whitepages), Ekata provides worldwide identity authentication and fraud mitigation services. Ekata, acquired by Mastercard in 2021, has direct experience working with major corporate clients, including Lyft, Equifax, and Microsoft. For managing these activities and doing manual fraud investigations, the anti-fraud platform has five primary products: Transaction Risk

Ekata Frequently Asked Questions (FAQ)

  • When was Ekata founded?

    Ekata was founded in 2019.

  • Where is Ekata's headquarters?

    Ekata's headquarters is located at 1301 5th Avenue, Seattle.

  • What is Ekata's latest funding round?

    Ekata's latest funding round is Acquired.

  • Who are the investors of Ekata?

    Investors of Ekata include Mastercard and Whitepages.

  • Who are Ekata's competitors?

    Competitors of Ekata include SEON Technologies and 7 more.

  • What products does Ekata offer?

    Ekata's products include Identity Engine and 4 more.

  • Who are Ekata's customers?

    Customers of Ekata include Simplex, Bunking and FlightHub.


Compare Ekata to Competitors

SEON Technologies

SEON Technologies specializes in fraud prevention and risk management within various business sectors. The company offers a suite of tools designed to help businesses detect and prevent fraudulent activities, leveraging technologies such as machine learning, device fingerprinting, and real-time data analysis. It primarily serves sectors such as banking, insurance, eCommerce, online lending, and the gambling industry. It was founded in 2017 and is based in Budapest, Hungary.

Bayonet Logo

Bayonet provides software to protect companies from fraud detection through machine learning. It enables online merchants and financial institutions to increase sales and manage risk through collective intelligence. It caters to payment service providers, digital wallets, neo-banks, digital goods and services, gambling, retail, and others. The Company was founded in 2016 and is based in Mexico City, Mexico. Logo provides a fraud detection and prevention platform. The company helps online merchants, travel agencies, and financial services companies to reduce payment fraud and supercharge their operations with visual analytics technologies. It was founded in 2015 and is based in New York, New York.

Signifyd Logo

Signifyd provides e-commerce fraud protection and prevention services. The company offers services, including revenue protection, abuse prevention, and payment compliance, all aimed at maximizing conversion and eliminating fraud and consumer abuse. These services primarily cater to the e-commerce industry. Signifyd was founded in 2011 and is based in San Jose, California.

Socure Logo

Socure focuses on digital identity verification and fraud prediction, operating within the technology and financial services sectors. The company offers a platform that uses artificial intelligence (AI) and machine learning (ML) to verify identities in real-time, analyzing various elements such as email, phone, address, and device risk. This service is primarily used by industries such as financial services, government, gaming, healthcare, telecom, and e-commerce. It was founded in 2012 and is based in Incline Village, Nevada.

Ravelin Logo

Ravelin provides fraud and payment authentication solutions for businesses. The company offers solutions such as online payment fraud, account security, policy abuse, marketplace fraud, and more. It was founded in 2014 and is based in London, United Kingdom.


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