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Founded Year



Acquired | Acquired



About Ekata

Ekata provides global identity verification data via its API and SaaS solutions to help businesses around the world assess digital risk. In June 2019, Whitepages announced that it is spinning off its B2B business, Whitepages Pro, from the US-focused direct-to-consumer operations of and would rename it Ekata.On April 19, 2021, Ekata was acquired by Mastercard.

Headquarters Location

1301 5th Ave #1600

Seattle, Washington, 98101,

United States


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Ekata's Products & Differentiators

    Identity Engine

    Ekata’s main differentiation across our APIs and SaaS solutions is the Ekata Identity Engine, a powerful capability that goes beyond identity validation by offering customer intelligence that remains private but offers the business insight into whether an interaction is risky or not. So, a customer’s information can be validated and the digital interaction approved - seamlessly.

Research containing Ekata

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Ekata in 2 CB Insights research briefs, most recently on Aug 22, 2022.

Expert Collections containing Ekata

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Ekata is included in 1 Expert Collection, including Artificial Intelligence.


Artificial Intelligence

9,442 items

This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.

Latest Ekata News

DataVisor Defines the Future of Digital Fraud and Risk Management With Next-Gen Platform Capabilities

Nov 29, 2022

Key features that were added in 2022 include: Data Orchestration and Enrichment – DataVisor orchestrates numerous data sources with minimal latency and empowers fraud teams and business users to derive actionable insights from holistic data analysis. DataVisor has established several third-party integrations with data providers such as Ekata (a Mastercard company), Equifax, Q6 and others, to enrich fraud signals with additional data inputs, increasing detection accuracy and speed. With DataVisor’s contextual data orchestration, clients are able to realize cost savings by only authenticating users when needed instead of making calls for identity verification for each single user. Lo-code Feature Platform – Robust data orchestration and enrichment layer integrates with agile, low-code feature platforms to translate data into actionable fraud attributes for immediate protection. With the most powerful real-time feature platform in the market, fraud professionals and business users alike now can derive valuable signals across multiple levels of entity relationships across large volumes of data points without any IT support and without the need for coding. Pre-built feature packages, based on DataVisor’s deep fraud expertise, are optimized for specific fraud types and scenarios and reduce time spent manually building features from scratch for rules and ML models, accelerating the response to new fraud attacks Device and Behavioral Intelligence – DataVisor’s dEdge is the only native device intelligence solution that is fully integrated with a fraud platform. Working seamlessly with the fraud platform, it not only identifies sophisticated attack techniques such as emulators, botnets, rooted and hooked devices but also captures a wide variety of behavior intelligence signals such as copy and paste, typing speed, abnormal mouse and user behaviors. The integrated device and user behavioral signals bring edge computing capabilities to the platform lowering overall cloud computing costs for businesses. Flexible Closed Feedback Loop – DataVisor’s case management capabilities enable fraud analysts and investigators to visualize linkages among connected fraud incidents while making bulk decisions with higher accuracy, significantly increasing operational efficiency. It supports embedding third-party web pages, internal UIs, or Maps, so analysts can gather all information in one place for fast investigation. The investigation decision is fed back in realtime for future auto decisioning and system monitoring. Automatic Model Retraining and Rule Tuning also reduce labor and costs while minimizing human error, and the quick deployment of new, more effective models maximizes ROI. DataVisor’s Fraud and Risk Platform is a proven, production-ready solution that can be easily integrated with existing systems for immediate response to potential attacks, minimizing the fraud losses while delivering immediate ROI. DataVisor protects more than 4.2 billion accounts worldwide for many of the largest and most successful global enterprises.

Ekata Web Traffic

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Ekata Rank

Ekata Frequently Asked Questions (FAQ)

  • When was Ekata founded?

    Ekata was founded in 2019.

  • Where is Ekata's headquarters?

    Ekata's headquarters is located at 1301 5th Ave, Seattle.

  • What is Ekata's latest funding round?

    Ekata's latest funding round is Acquired.

  • Who are the investors of Ekata?

    Investors of Ekata include Mastercard and Whitepages.

  • Who are Ekata's competitors?

    Competitors of Ekata include Midigator and 8 more.

  • What products does Ekata offer?

    Ekata's products include Identity Engine and 4 more.

  • Who are Ekata's customers?

    Customers of Ekata include Simplex, Bunking and FlightHub.

Compare Ekata to Competitors

BioCatch Logo

BioCatch provides behavioral authentication and threat detection solutions for mobile and web applications. Available as a cloud-based solution, BioCatch proactively collects and analyzes bio-behavioral, cognitive and physiological parameters to generate a unique user profile. Banks, eCommerce websites, and mobile apps use BioCatch to significantly reduce friction associated with risky transactions and protect users against cyber threats, such as Account Takeovers, Man-in-the-Browser (MitB) Malware, and Remote Access (RAT) attacks. Additionally, BioCatch provides an enterprise tool that improves employee authentication experience while protecting access to critical IT assets.

Signifyd Logo

Signifyd combines machine learning with human work to eliminate online payment fraud for e-commerce companies. The company leverages big data, machine learning and domain expertise to provide a financial guarantee against fraud on approved orders that later turn out to be fraudulent.

SEON Technologies

SEON Technologies offers end-to-end fraud prevention and detection tools for businesses. Its AI-powered system uses data enrichment and machine learning to reduce revenue loss and manual review time. The company was founded in 2018 and is based in London, England.

Arkose Labs Logo
Arkose Labs

ArkoseLabs provides online fraud prevention technology combining user risk assessment and enforcement challenges.

Ravelin Logo

Ravelin prevents fraud and protects margins for online businesses. Companies all over the world are accepting more transactions with fewer chargebacks thanks to its unique machine learning-based approach to fraud prevention. By automating standard fraud tasks, fraud teams can spend time focusing on the root causes of fraud instead of day-to-day review of transactions.

Socure Logo

Socure specializes in Day Zero digital identity verification technology. Its predictive analytics platform applies AI and ML techniques with trusted online/offline data intelligence from email, phone, address, IP, device, velocity, and the broader internet to verify identities instantly. The company was founded in 2012 and is based in Incline, Village, Nevada.

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