Webinar “Content Marketing Success: Traditional Approaches versus New Techniques” explains how the marketing landscape has evolved and how companies of all sizes can take advantage of content marketing strategies and tools
 
PRLog - Feb. 15, 2015 - BOULDER, Colo. -- Boulder SEO Marketing, a digital marketing agency providing SEO site audits, search engine optimization, social media and content marketing training and consulting (http://www.boulderseomarketing.com/
services/content-
marketing/) solutions to companies worldwide, announced today a webinar on new ways to create content to increase organic search traffic to company websites. The complimentary online class entitled “Content Marketing Success: Traditional Approaches versus New Techniques” will be held on February 11th from 12:00pm - 12:45pm MST. Additional information and registration is available at: http://www.boulderseomarketing.com/
seo-and-social-
150211-Content-
Marketing)
“As search engines continue to evolve, it’s important to become more attuned to quality content versus keywords by applying greater semantic intelligence,”
notes Chris Raulf, President and Founder of Boulder SEO Marketing. “New solutions are entering the market specifically tailored to content marketing, and understanding these new technologies is essential to getting content found online while increasing visibility in Google and other search engines.”
In this webinar, Skip Besthoff, CEO of InboundWriter, and SEO expert Chris Raulf ( http://chrisraulf.com ) will share their thoughts on the challenges content marketers face today and how to use both traditional and new ways to create content that will boost organic search traffic. This online event targets web content authors, marketing and communication professionals and anyone interested in deploying an effective content marketing strategy. Attendees will learn:
How the content marketing landscape has evolved
How to determine success of content
Traditional and new ways to create successful content
Case studies and best practices
For additional information about InboundWriter, please visit: http://www.inboundwriter.com . About Boulder SEO Marketing ( www.boulderseomarketing.com )
Boulder SEO Marketing, assists businesses worldwide with all of their search engine optimization, (SEO), search engine marketing (SEM), social media, content marketing and SEO training and website audit needs. Our team of experts help small and medium sized businesses to be able to plan and execute a scaled, successful internet marketing campaign that will improve a company’s visibility in search engine listings and help increase traffic from organic searches to their website. For additional information, please email us at info@boulderseomarketing.com. Contact

Boulder SEO Marketing and InboundWriter To Host Complimentary Webinar On Content Marketing Success

Company Name:&nbsp;
    
            
                    InboundWriter        
        


      Expiration Date:&nbsp;
    
            
                    Fri, 12/13/2013        
        


      Job Description:&nbsp;
    
            
                    Company OverviewInboundWriter develops software that help writers and marketers develop written content that substantially improves website performance.&nbsp;The issue is that over 80% of the content on a typical webpage drives no traffic.&nbsp; Most writers and marketers have no visibility as to why.&nbsp; As a result, there is substantial wasted investment and poor performance.&nbsp; InboundWriter solves this problem.&nbsp;InboundWriter’s predictive analytics takes the risk out of content development.&nbsp; Before a writer even puts pen to paper, our software indicates the probability that a given piece of content will drive meaningful traffic.&nbsp; With these insights, writers and marketers make intelligent content development decisions that maximize traffic generation and significantly improve operational / financial metrics.While we are a young company, our technology is proven and mature.&nbsp; We are working with some of the top websites in US and Canada, with a typical customer experiencing a 50 - 200% improvement in organic traffic.&nbsp;Position Overview: Customer Success Manager&nbsp;InboundWriter seeks a Customer Success Manager.&nbsp; This person will be a critical member of our team, managing customer relationships and the following activities:Sales supportCustomer training and implementation managementMetrics and performance reportingConversion of trial accounts to full implementationsThe role has considerable responsibilities, including:Direct management of mid- and high-level customer relationshipsFull responsibility for the success of customer engagementsSignificant input into product requirementsAs we grow, buildout of our training, implementation and account management functionsThis position will report directly to the CEO and be based in / around Boston, MA.&nbsp; Compensation will be in the form of salary, equity, benefits and performance-based bonus.Required SkillsetTo be effective in this role, which is a highly dynamic and fast-paced start-up environment, the ideal candidate should have the following skills and attributes:Self-starter and matureExcellent communicatorOrganized and detail-orientedAnalytical / fluency with excelKnowledge of website analytics / search engine optimizationStrong academic credentialsIdeal candidates should have a minimum of 3-5 years of direct experience in website analytics or aspects of digital advertising, as well as direct experience managing customer / client relationships.&nbsp; Roles with directly relevant skillsets include:Client services manager for digital media product / services companySEO manager / SEO strategistWeb analytics managerDigital marketing strategistThe OpporunityWe are a scrappy, fast-growing start-up.&nbsp; We are backed by top-tier venture capitalists and managed by a senior team with highly successful track records.&nbsp; In less than a year, we have brought our flagship product to market and driven considerable uptake from marquee customers.The company is an innovator in the large and growing âContent Marketingâ space.&nbsp; This segment is experiencing robust growth.&nbsp; The combination of favorable market trends and our unique technology makes for a very exciting opportunity.We have received considerable press highlighting our opportunity and success:http://www.inboundwriter.com/featured-content/We are seeking someone who can help us manage substantial growth and be part of the core team that builds the company.&nbsp; This person will be responsible, along with the CEO, for helping build our Boston office.Please direct all inquiries to jobs@inboundwriter.com, and include:Your resumeA brief paragraph on why this opportunity excites you and why you would be a good fit        
        


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      How to apply:&nbsp;
    
            
                    Email        
        


      Application Email:&nbsp;
    
            
                    jobs@inboundwriter.com        
        


    
            
                    
  
          Boston area
                                                          
  
        
        


      Company Profile Link:&nbsp;
    
            
                    InboundWriter

Customer Success Manager

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SAN MATEO (November 15, 2012) – InboundWriter®, the first online content optimization system designed specifically for writers, today announced the appointment of Skip Besthoff ((pictured) as its chief executive officer. The company has also announced that under Besthoff’s leadership it has raised $2.5 million in additional funding from existing and new investors to accelerate its expansion into the enterprise market. In a separate announcement today, InboundWriter announced the immediate commercial availability of its new Enterprise tier online content optimization software for content producers. “The opportunity for InboundWriter to make sophisticated online content optimization as ‘simple as a spellcheck’ is huge,” said Besthoff. “Our software is critical for writers and marketers to make sure the online content they produce can achieve their desired results of driving traffic, ranking and engagement.”
Besthoff joins the management team after being a long-time board member and investor in the company through Castile Ventures. He has a deep understanding of the online content optimization software landscape and is well-positioned to lead the company, having worked closely with InboundWriter executives for the last few years. Most recently, he has been instrumental in crafting the enterprise market expansion strategy for InboundWriter, which is being rolled out today and will be the company’s focus in the coming year. Besthoff has 20 years of expertise in digital media and software-related business as an investor, developer and strategist. In conjunction with the development of the enterprise market expansion strategy, the company has raised $2.5 million to support product development and go-to-market efforts. Existing investors Castile Ventures, Rho Canada Ventures, Formative Ventures and The Entrepreneurs’ Fund III have contributed to the additional investment along with new investor, Crosslink Capital. Crosslink Capital is a leading stage-independent venture capital and growth equity firm with over $1.8 billion in assets. For the past 20 years, Crosslink Capital has invested in more than 100 private equity portfolio companies, at the early, mid, and late stages, including Omniture (acquired by Adobe Systems), Marin Software, Pandora, Ancestry.com, and many others. Crosslink’s lead partner for this investment, David Silverman, has deep expertise in the web content market having previously invested in Omniture and Demand Media. “With the explosion of Internet content coupled with the increasing emphasis on online content quality from platforms such as Google and Facebook, InboundWriter has tremendous potential to help content producers reach their audiences,” said Silverman. “InboundWriter is a highly attractive opportunity for Crosslink and I’m looking forward to working with the new CEO, Skip Besthoff, and his team to further propel InboundWriter’s leadership in the content marketing space.”
“Today InboundWriter is introducing its next generation online content optimization software, which incorporates sophisticated functionality designed for large and medium-sized enterprises in order to enable them to drive online content marketing in an automated and scalable manner,” added Besthoff. “The $2.5 million we’ve just raised will go a long way towards InboundWriter’s expansion into the enterprise market.”
More information about InboundWriter is available at www.inboundwriter.com. About InboundWriter
InboundWriter develops cloud-based software that incorporates real-time information gathered from the web to automate the process of optimizing online content. The application naturally integrates tailored best practices and deep insights directly into the writing process. InboundWriter drives dramatic improvements in both paid and organic site traffic as well as search engine ranking, making it an indispensable tool for improving content reach and engagement. An award-winning product, InboundWriter is the recipient of the 2012 People’s Choice Stevie Award for Favorite Marketing / PR Solution. For more information, visit www.inboundwriter.com, read the blog or follow us on Twitter and Facebook. Subscribe to the free Adotas.com Newsletter
Adotas was not involved in the creation of this content. All information is supplied by the respective companies and/or the communications professionals that represent said companies. Adotas accepts no responsibility for any false claims, statements, opnions or data included therein.

InboundWriter Names Skip Besthoff as New CEO, Adds $2.5M in Funding

InboundWriter Adds $2.5M
November 16, 2012
InboundWriter, maker of an online content optimization system for writers, has raised $2.5 million in new funding and named Skip Besthoff as its chief executive officer. The company is backed by Castile Ventures, Rho Canada Ventures, Formative Ventures, The Entrepreneurs’ Fund III, and Crosslink Capital. Besthoff takes the top post after being a long-time board member and investor in the company through Castile Ventures. PRESS RELEASE
InboundWriter(r), the first online content optimization system designed specifically for writers, today announced the appointment of Skip Besthoff as its chief executive officer. The company has also announced that under Besthoff’s leadership it has raised $2.5 million in additional funding from existing and new investors to accelerate its expansion into the enterprise market. In a separate announcement today, InboundWriter announced the immediate commercial availability of its new Enterprise tier online content optimization software for content producers. “The opportunity for InboundWriter to make sophisticated online content optimization as ‘simple as a spellcheck’ is huge,” said Besthoff. “Our software is critical for writers and marketers to make sure the online content they produce can achieve their desired results of driving traffic, ranking and engagement.”
Besthoff joins the management team after being a long-time board member and investor in the company through Castile Ventures. He has a deep understanding of the online content optimization software landscape and is well-positioned to lead the company, having worked closely with InboundWriter executives for the last few years. Most recently, he has been instrumental in crafting the enterprise market expansion strategy for InboundWriter, which is being rolled out today and will be the company’s focus in the coming year. Besthoff has 20 years of expertise in digital media and software-related business as an investor, developer and strategist. In conjunction with the development of the enterprise market expansion strategy, the company has raised $2.5 million to support product development and go-to-market efforts. Existing investors Castile Ventures, Rho Canada Ventures, Formative Ventures and The Entrepreneurs’ Fund III have contributed to the additional investment along with new investor, Crosslink Capital. Crosslink Capital is a leading stage-independent venture capital and growth equity firm with over $1.8 billion in assets. For the past 20 years, Crosslink Capital has invested in more than 100 private equity portfolio companies, at the early, mid, and late stages, including Omniture (acquired by Adobe Systems), Marin Software, Pandora, Ancestry.com, and many others. Crosslink’s lead partner for this investment, David Silverman, has deep expertise in the web content market having previously invested in Omniture and Demand Media. “With the explosion of Internet content coupled with the increasing emphasis on online content quality from platforms such as Google and Facebook, InboundWriter has tremendous potential to help content producers reach their audiences,” said Silverman. “InboundWriter is a highly attractive opportunity for Crosslink and I’m looking forward to working with the new CEO, Skip Besthoff, and his team to further propel InboundWriter’s leadership in the content marketing space.”
“Today InboundWriter is introducing its next generation online content optimization software, which incorporates sophisticated functionality designed for large and medium-sized enterprises in order to enable them to drive online content marketing in an automated and scalable manner,” added Besthoff. “The $2.5 million we’ve just raised will go a long way towards InboundWriter’s expansion into the enterprise market.”
More information about InboundWriter is available at www.inboundwriter.com . About InboundWriter
InboundWriter develops cloud-based software that incorporates real-time information gathered from the web to automate the process of optimizing online content. The application naturally integrates tailored best practices and deep insights directly into the writing process. InboundWriter drives dramatic improvements in both paid and organic site traffic as well as search engine ranking, making it an indispensable tool for improving content reach and engagement. An award-winning product, InboundWriter is the recipient of the 2012 People’s Choice Stevie Award for Favorite Marketing / PR Solution. For more information, visit www.inboundwriter.com , read the blog or follow us on Twitter and Facebook. © 2015 Buyouts Insider / Argosy Group LLC

InboundWriter Adds $2.5M

InboundWriter positions itself as the first online content optimization system designed specifically for writers. On Nov. 15 it launched a new version of its enterprise-tier software with new functionality that improves the scalability and precision of the service. Search engine optimization, whose SEO acronym is being used in more daily conversations all the time, is really a matter of optimizing content in the first place so that commonly used search services such as Google, Bing and Yahoo and specialty search providers can help users find the information they seek.To this end, a new company called InboundWriter has come up with an easy-to-use-and-understand tool to enable writers to find the best words and phrases to include in their content so that these search engines can find and index the content for potential readers.InboundWriter, which positions itself as the first online content optimization system designed specifically for writers, on Nov. 15 launched a new version of its enterprise-tier software with new functionality that improves the scalability and precision of the service. It launched its consumer service in 2011.It's All About Content Optimization"We're really focused on content optimization, and there are a lot of different ways that people can adjust their content and their Websites in order to perform well on the Web," Greg Caws, vice president of technology operations at San Francisco-based InboundWriter, told eWEEK. "One of the last miles is having an automated and scalable way to make sure your content is really, really good. That's what we do, and we do it as simple as a spell-check. "InboundWriter's enterprise offering is designed for prolific content producers in order to help enterprises improve the performance of online content at scale, Caws said.When using the service, a writer gets notifications and suggestions on better SEO words and phrases to use as he or she goes along in writing the document. There is an efficiency meter in the upper-left corner of the application to keep the writer apprised as the document is being written about how SEO-ready it is.Of course, it is entirely up to the writer what words and phrases are used. However, if there is better terminology that can attract search engines, and an InboundWriter suggestion fits the message, why not use it?New Enterprise-Type FeaturesWith new management, measurement and objective analytics features, InboundWriter can be used across a large, complex organization and in a manner that is simple to use and implement, Caws said.In addition to standard InboundWriter features, enterprise customers will gain access to multi-user functionality and reports; API integration; fully featured, more precise core recommendation engine; updated rules engine and user interface; image recommendation functionality in partnership with Zemanta; enterprise-grade analytics supported by RankAbove; and live end-user support. Go here for more information .

InboundWriter Launches Enterprise Online Content Optimization Package

Zemanta develops audience development tools which are available through its editorial and content discovery networks. Zemanta recommends content to diverse network of engaged communities and brings new readers to sites. Publishers use Zemanta's technology, who range from Forbes.com and 9to5mac.com, down to tens of thousands of blogs on WordPress.com and Typepad.com.

Zemanta

InboundWriter and Zemanta have announced their integration and partnership .

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Zemanta Content Ads – InboundWriter Joins the Pack

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Eightfold Logic, dba InboundWriter, develops cloud-based software that incorporates real-time information gathered from the web to automate the process of optimizing online content. The application naturally integrates tailored best practices and deep insights directly into the writing process. InboundWriter drives dramatic improvements in both paid and organic site traffic as well as search engine ranking, making it an indispensable tool for improving content reach and engagement. The company was formerly Enquisite.

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