Jan 2, 2023

Digital Signage Market: Competitive Landscape and Key Developments Microsoft Corporation, Cisco Systems Inc., Intel Corporation, Panasonic Corporation, Samsung Electronics, LG Electronics, Sony Corporation, NEC Display Solutions, and Hewlett Packard Company are among the key players operating in the digital signage market. In August 2021: Panasonic launched a “Complete Digital Signage Solution” ecosystem of products that includes customized products, software, and services. The solution creates flexibility in workflows with regard to controlling content locally or remotely. Moreover, each digital signage solution can be customized to include a variety of displays, which come in all shapes and sizes for any location, indoors or outdoors. In December 2020: LG launched its first micro-LED digital signage display, Magnit. This micro LED screen features self-emissive, micrometer-scale pixels applied directly to the substrate board, which delivers sharper images with improved contrast and a wider viewing angle. Magnit is designed to improve contrast and color accuracy while helping to protect the tiny LED pixels from moisture, dust, and external impact, which subsequently accelerates the digital signage market growth. Inquiry Before Purchase at: https://www.theinsightpartners.com/inquiry/TIPTE100000118 Global Digital Signage Market – Regional Overview: North America dominated the market in 2021 and is expected to continue its dominance during the forecast period. Government, healthcare, public transit, and retail stores heavily rely on digital signage to better engage with their targeted audiences to communicate their message. Moreover, due to the recent technological advancement in display, monitoring space, and connectivity, digital signage is gaining popularity in the region. As retailers increasingly focus on targeted marketing strategies, signage manufacturers collaborate with retail stores to help increase sales by creating a branded environment. For instance, in January 2020, Earth Fare—an organic grocery food retailer—upgraded its cafe with digital signage from Mood Media. Mood Media installed five 55-inch LCDs and generated 10% increased profits. Therefore, increasing demand for providing concise and comprehensive information about products to consumers is accelerating the implementation of digital signage in the region. As it provides a real-time location and context awareness related to traveler information and advertising, digital signage is increasingly used in public transportation to attract the attention of on-the-go viewers in Europe. Moreover, several schools and corporate campuses are facilitating digital signage systems to share dynamic, powerful, and informative visual presentations. Digital signage helps display highly engaging content and is extensively used as an arrival and departure board in airports known as Flight Information Display Systems (FIDS). There is an increasing replacement of traditional advertising by digital signage, mainly to focus on customer attraction and satisfaction. Features such as real-time information on product availability and interactive information are easily manageable compared to traditional advertisements and enable changing the displays and messages more quickly and effectively, driving the digital signage market growth in Europe. In Asia Pacific, there is an increasing popularity of digital advertisement and huge investments made to improve product display technology. The surge in the demand for digitized promotion of products and services to attract the target audience's attention has become one of the major trends in the region. Moreover, population growth, rapid urbanization, and infrastructure developments, as well as surge in disposable income, positively affect the digital signage market in the region. An advancement in display technologies and the evolution of LED, UHD, OLED, and LCD have strengthened the impact of digital advertising on the target audience, thereby boosting the digital signage market growth in Asia Pacific. Get the Latest COVID-19 Analysis on this Digital Signage Market at https://www.theinsightpartners.com/covid-analysis-sample/TIPTE100000118 Digital Signage Market: Application Overview Based on application, the digital signage market is segmented into retail, healthcare, corporate, hospitality, government, transportation, entertainment, BFSI, and others. The retail application segment accounted for the largest market share in 2021. There is a growing demand for digitalized advertisements for marketing and promoting products and services. Due to the competitive business environment in the retail industry, implementing an effective marketing strategy for creating product offerings awareness has become a primary focus among companies. Adopting digital posters helps retailers adapt more quickly to their customers' purchasing behavior shifts and take advantage of offline and online channels. These factors are boosting the digital signage market growth in the retail industry. Global Digital Signage Market: COVID-19 Overview Companies operating in the digital signage market experienced the severe impact of the COVID-19 pandemic, as manufacturing operations were temporarily suspended across major manufacturing hubs, leading to a substantial slowdown in production. On the contrary, many industries have deployed digital signage products to help combat the pandemic. In March 2020, NoviSign Digital Signage introduced a digital hand sanitizer kiosk with an auto-dispenser that supports gel, foam, or liquid sanitizer and a 21.5-inch display that supports NoviSign's digital signage software. As a result, the COVID-19 pandemic had a moderate impact on the digital signage market. Buy Premium Copy of Digital Signage Market Growth Report (2022-2028) at: https://www.theinsightpartners.com/buy/TIPTE100000118 Browse other research published by The Insight Partners: Digital Signage Hardware Market Forecast to 2028 - COVID-19 Impact and Global Analysis by Type (Displays, Media Players, Projectors, Others); Product (Video Wall, Standalone Display); Resolution (HD, 4K, 8K, Others); Vertical (Commercial, Infrastructural, Industrial, Institutional) and Geography Airport Digital Signage System Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Technology (LCD or Plasma, OLED, LED Display); Software (Content Management Software, Distribution and Scheduling Software); System Type (Indoor Digital Signage, Outdoor Digital Signage) and Geography Digital Signage Software Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Offering (Software, Services); End-User (Retail, Corporate Offices, Healthcare Facilities, Hospitality, Restaurants, Banking, Education, Government, Others) and Geography Printed Signage Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Product Type (Posters, PoP Displays, Backlit Displays, Billboards Banners, Flags and Backdrops, Vehicle/Fleet Graphics, Others); Type (Indoor, Outdoor); End-Users (BFSI, Retail, Transportation and Logistics, Healthcare, Sports and Entertainment, Other) and Geography Transparent Digital Signage Coolers Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Size (24 Countertop Transparent Display Cooler, 27 Countertop Transparent Display Cooler, 32 Bottle Cooler Transparent Display Cooler, 49 Upright Transparent Display Cooler, Others); Application (Commercial, Institutional, Infrastructure, Industrial) and Geography Digital Signage Media Player Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Component (Hardware, Software); Product (Entry Level, Advanced Level, Enterprise Level); End-user (BFSI, Transportation, Retail, Education, Corporate, Entertainment, Hospitality, Healthcare, Others) and Geography Smart Display Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Size (Up to 12 Inches, Above 12 Inches - Up to 32 Inches, Above 32 Inches - Up to 52 Inches, and Above 52 Inches), Type (Signage, Display, and Mirror), Resolution (Full High Definition, Ultra High Definition, and Others), and Industry (Consumer & Home Appliances, Automotive, Healthcare, Retail, and Others) Electronic Display Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Technology (LCD, LED, OLED, Others); Application (Consumer Electronics, Digital Signage, Automotive Display, Others); End-Use (Retail, Entertainment, Corporate, Healthcare, Government, Others) and Geography Commercial Touch Display Market Forecast to 2028 - COVID-19 Impact and Global Analysis by Product (Monitors, Signage Displays, POS Terminals, Open Frame Touchscreen Displays, Medical Displays); Touch Technology (Resistive, Capacitive, Surface Acoustic Wave, Infrared); Application (Indoor, Outdoor); End Use Industry (Retail, Hospitality, BFSI, Transportation, Sports and Entertainment, Healthcare, Education, Others) and Geography Display panel Market Forecast to 2028 - Covid-19 Impact and Global Analysis - by Technology (LED, OLED, Others); Size (Small, Medium, Large); Farm Factor (Flat, Flexible); Resolution (8K, 4K, WQHD, FHD, HD, Others); Application (TV, Desktop Monitor, Notebook PC, Tablet, Mobile Phone, Automotive, Digital Signage, Others) and Geography About Us: The Insight Partners is a one stop industry research provider of actionable intelligence. 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