EducateUP is a personalized mobile tool for busy parents to engage their preschool age child in age appropriate learning activities within minutes of being at home. 2012 statistics show that there are 5.64 million working couples in the United States who have children ages six and under. EducateUP aims to be the tool of choice for working parents to find effective yet fun activities that can be implemented within a limited amount of time.EducateUP app will provide personalized activity suggestions according to the childs age, parents available time (as short as 20 minutes), and desired development area (including physical, social, literacy, logic, math, and arts). All activities are easy to set up with clear learning objects and research-based evidence studies that allow curious parents to learn more. EducateUP will also send individualized weekly learning progress reports to parents with the option for further consultation with our expert team of education experts.