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MOBILE & TELECOMMUNICATIONS | Mobile Software & Services / Advertising, Sales & Marketing
edointeractive.com

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Stage

Acquired | Acquired

Total Raised

$82.5M

About eDo Interactive

eDo Interactive provides an easy way to personalize offers, make them automatically available through credit or debit cards, and connect advertising with in-store results. Through its card-linked offer platform, eDo brings insight and clarity into consumer spending behavior. This helps marketers, merchants, and banks increase loyalty and target new customers with instantly redeemable offers tailored to individual shopping habits.

eDo Interactive Headquarter Location

3841 Green Hills Village Drive Suite 425

Nashville, Tennessee, 37215,

United States

615-297-6080

Latest eDo Interactive News

Card-Linked Offers Consolidates: Edo Interactive Acquired by Augeo

Jan 20, 2017

Share: Send Post Twitter LinkedIn Facebook From 2011 to 2013, card-linked offers (CLO) was all the rage– you could say it was the AI of that era. The trend peaked in 2012, when it seemed every other fintech company added some type of card-linked offers. As is typical with explosive trends such as these, we’re now seeing industry consolidation. This week that consolidation comes in the form of successful CLO player Edo Interactive being acquired by Auego. Minnesota-based Auego will add Edo’s CLO technology to its loyalty and engagement offerings, which will provide Edo access to a larger client base. The terms of the deal were not disclosed. Since launching in 2007 Edo has partnered with hundreds of national and local merchants, helping each tailor a personalized digital marketing campaign to drive sales. At FinovateSpring 2012, the Nashville-based company (pictured right) launched its GeoCommerce feature that enabled retailers to push offers to users’ phones based on their geolocation. Ed Braswell, Edo CEO said, “…the combination of our platforms helps solve the challenges many others face with content and delivers the strategy, data insight and analytics required for programs to be sustainable and successful. Heading into 2017, we intend to deliver the next generation of card-linked loyalty with the most premier partners in the space.” This is Auego’s seventh acquisition since launching in 1998. The company will preserve the Edo brand along with its operations and headquarters location.

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Expert Collections containing eDo Interactive

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

eDo Interactive is included in 2 Expert Collections, including ad tech.

a

ad tech

3,632 items

F

Fintech

7,256 items

US-based companies

eDo Interactive Patents

eDo Interactive has filed 4 patents.

patents chart

Application Date

Grant Date

Title

Related Topics

Status

12/3/2009

8/5/2014

Payment systems, International taxation, Credit, Banking, Financial transaction tax

Grant

Application Date

12/3/2009

Grant Date

8/5/2014

Title

Related Topics

Payment systems, International taxation, Credit, Banking, Financial transaction tax

Status

Grant

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