eDo Interactive
Stage
Acquired | AcquiredTotal Raised
$82.5MAbout eDo Interactive
eDo Interactive provides an easy way to personalize offers, make them automatically available through credit or debit cards, and connect advertising with in-store results. Through its card-linked offer platform, eDo brings insight and clarity into consumer spending behavior. This helps marketers, merchants, and banks increase loyalty and target new customers with instantly redeemable offers tailored to individual shopping habits.
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Expert Collections containing eDo Interactive
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
eDo Interactive is included in 2 Expert Collections, including Ad Tech.
Ad Tech
3,724 items
Companies offering tech-enabled marketing and advertising services.
Fintech
7,940 items
US-based companies
eDo Interactive Patents
eDo Interactive has filed 4 patents.
Application Date | Grant Date | Title | Related Topics | Status |
|---|---|---|---|---|
12/3/2009 | 8/5/2014 | Payment systems, International taxation, Credit, Banking, Financial transaction tax | Grant |
Application Date | 12/3/2009 |
|---|---|
Grant Date | 8/5/2014 |
Title | |
Related Topics | Payment systems, International taxation, Credit, Banking, Financial transaction tax |
Status | Grant |
Latest eDo Interactive News
Jan 20, 2017
Share: Send Post Twitter LinkedIn Facebook From 2011 to 2013, card-linked offers (CLO) was all the rage– you could say it was the AI of that era. The trend peaked in 2012, when it seemed every other fintech company added some type of card-linked offers. As is typical with explosive trends such as these, we’re now seeing industry consolidation. This week that consolidation comes in the form of successful CLO player Edo Interactive being acquired by Auego. Minnesota-based Auego will add Edo’s CLO technology to its loyalty and engagement offerings, which will provide Edo access to a larger client base. The terms of the deal were not disclosed. Since launching in 2007 Edo has partnered with hundreds of national and local merchants, helping each tailor a personalized digital marketing campaign to drive sales. At FinovateSpring 2012, the Nashville-based company (pictured right) launched its GeoCommerce feature that enabled retailers to push offers to users’ phones based on their geolocation. Ed Braswell, Edo CEO said, “…the combination of our platforms helps solve the challenges many others face with content and delivers the strategy, data insight and analytics required for programs to be sustainable and successful. Heading into 2017, we intend to deliver the next generation of card-linked loyalty with the most premier partners in the space.” This is Auego’s seventh acquisition since launching in 1998. The company will preserve the Edo brand along with its operations and headquarters location.
eDo Interactive Frequently Asked Questions (FAQ)
Where is eDo Interactive's headquarters?
eDo Interactive's headquarters is located at 3841 Green Hills Village Drive, Nashville.
What is eDo Interactive's latest funding round?
eDo Interactive's latest funding round is Acquired.
How much did eDo Interactive raise?
eDo Interactive raised a total of $82.5M.
Who are the investors of eDo Interactive?
Investors of eDo Interactive include Augeo, Nashville Capital Network, Baird Venture Partners, Clayton Associates, Correlation Ventures and 7 more.
Who are eDo Interactive's competitors?
Competitors of eDo Interactive include Switchfly and 7 more.
Compare eDo Interactive to Competitors
Loyaltyworks is a Business Products & Services/Advertising, Marketing & PR company based in Atlanta, Georgia. Loyaltyworks' investors include Capital Resource Partners and Equity-South Advisors.
Switchfly is a global software-as-a-service provider that helps travel companies, loyalty programs, and financial services institutions engage with customers. The Switchfly product suite includes white label travel commerce and loyalty redemption platforms, a loyalty payments engine for digital wallets, social network engagement products through Topguest, mobile solutions for travel and loyalty partners, and personalized marketing solutions.
Affinity Solutions is a provider in card-linked offers and transaction-enabled marketing. Affinity Solutions leverages analytics, applied to a range of customer data in a privacy-controlled environment, to deliver the right offer to the right consumer at the right time and through the right channel, for its bank and retailer partners. Affinity Solutions has partnerships with national and regional banks, as well as brick-and-mortar retail partners. Its programs incorporate experiential benefits that delight and entertain customers before, during and after they shop, to drive deeper customer relationships for partners.
cxLoyalty Group is a loyalty and customer engagement solutions company servicing 70 million consumers with approximately 3000 client & marketing partner relationships and over 40 years of experience. The company designs, administers and fulfills loyalty and customer engagement programs that strengthen and expand the value of relationships for brands around the globe, including many of the largest and most respected companies in the financial services, retail, travel, and telecom industries.
Loyyal is a blockchain-based loyalty and rewards platform that leverages blockchain and smart contract technology to provide a network for incentivising commercial and non-commercial transactions.
Rokt provides an algorithmic engine to help e-commerce marketers engage with and acquire customers by optimizing their journeys and monetizing underutilized portions of their websites. Its solutions include Rokt Ecommerce, a tool to increase revenue from websites, Rokt Ads, a tool to acquire customers at scale, and Rokt Calendar, a tool to grow engagement with Calendar Marketing. The company was founded in 2012 and is based in New York, New York.
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