Ecounit

About Ecounit

EcoUnit aims to connect marketers with eco-aware consumers in order to accelerate the introduction of more sustainable products. By rewarding participating consumers with EcoUnit credits, the company also enable individuals to embrace the environment as a cause. Marketers are simple: they want to sell products to consumers. But consumers are multi-dimensional, and how environmental and sustainability issues impact their buying decisions varies by person, place, and priorities. EcoUnit aims to give a voice to the consumer in order to help marketers develop more environmentally-friendly, more sustainable products and services. EcoUnit recognizes that there is a symbiotic relationship between producers and consumers-companies want to develop products that consumers want to buy-but marketers need to hear the voice of the consumer in order to know what to produce. EcoUnit aims to provide an extra motivation to consumers so that they will guide marketers and help them better understand the interests of the eco-aware consumer. The company's model calls for a large portion of every project to be earmarked specifically for the environment. The company do this in the form of carbon offsets today, but the company will be expanding the type and scale of projects that EcoUnit participants can contribute to in the future. Today, by responding to only a handful of communications from marketers each month, a participant can earn enough EcoUnit credits to offset their carbon footprint 100%. So not only are users contributing to a better world by helping companies design more eco-friendly products, users literally generate carbon offsets each time users respond. The company welcome all comers! Marketers need to understand the interests and motivations of all people-from "extreme greens" to the emerging "light green" masses. Depending on their stage of development and the products or services that they are developing, a marketer may derive the most benefit from receiving feedback from a specific segment of the EcoUnit community. The company will ask users to classify theirself so that the company can match users most appropriately. In the end, everyone's contributions are important, because the health of the company's planet is at stake.