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About e-mart

e-mart (KRX: 139480), originally founded by Shinsegae, is a hypermarket retail company. e-mart has specialty shops and exclusive stores, including "Emart", the discount store brand, "Emart mall," the online presence, and "Emart Traders", the EDLP store brand, and others.

Headquarters Location

377, Ttuseom-ro, Seongdong-gu


South Korea


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Latest e-mart News

E-mart: Looking to Post-2H22 Results From E-commerce Strategy Shift

Sep 2, 2022

E-mart: Looking to Post-2H22 Results From E-commerce Strategy Shift Share E-mart: Looking to Post-2H22 Results From E-commerce Strategy Shift By Shinay Park   Maintain BUY; cut target price 13% to KRW140,000; short-term earnings momentum limited      We maintain BUY on E-mart but cut our TP by 13%  (KRW160,000→KRW140,000). Earnings momentum is unlikely to pick up anytime soon given (1) declining Hypermarket earnings, (2) stalling Starbucks Korea earnings growth and (3) a hazy E-commerce outlook. With such factors already priced in and the stock trading at historically low levels, additional pullback should be limited. We are keeping an eye on whether E-commerce improves. E-commerce strategy to shift toward profitability-driven/balanced growth          E-mart announced that it will shift its E-commerce strategy in 2H22 from volume-based to profitability-driven/balanced growth. Its plan should: (1) consolidate 18 small-/mid-sized P&P centers to improve logistics capacity; (2) avoid selling low-margin products; and (3) offer members only promotional points rather than discounts. We expect results from the strategy shift to become visible in 3Q22. Reflecting this, we cut 2022E-2024E gross revenue by more than 10% each year but raise OP by more than KRW20.0bn each year. 2Q22 OP fell KRW16.2bn short of market consensus on declining Hypermarket earnings and higher E-commerce costs    E-mart posted 2Q22 consolidated net revenue of KRW7.15tn (+22% YoY), with OP entering negative territory at -KRW12.3bn (-KRW19.9bn YoY). Net revenue was in line with the market consensus but OP fell short by KRW16.2bn. (1) Hypermarket (offline) gross revenue increased 4% but OP fell KRW16.8bn YoY to –KRW36.4bn. While same-store sales rose 3.8% and GPM improved 0.4pp, OPM deteriorated 0.6pp on higher SG&A (i.e., fees at P&P centers, labor costs). (2) E-mart Traders revenue declined 0.4% on an unfavorable base effect while OP tumbled 48% on costs related to new store openings (-0.5% SSSG). (3) gross revenue increased 13% but operating loss widened KRW14.0bn YoY to KRW40.5bn (on KRW6.0bn cost related to membership launch). (4) Gmarket Global gross revenue came in at KRW4.1tn (+1% YoY) with operating loss of KRW18.2bn (on KRW3.0bn cost related to membership launch). (5) Starbucks Korea revenue grew 15% (3% SSSG) but OP decreased 6% on higher raw material/labor costs. POPULAR

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e-mart Frequently Asked Questions (FAQ)

  • When was e-mart founded?

    e-mart was founded in 1993.

  • Where is e-mart's headquarters?

    e-mart's headquarters is located at 377, Ttuseom-ro, Seongdong-gu, Seoul.

  • What is e-mart's latest funding round?

    e-mart's latest funding round is IPO.

  • Who are the investors of e-mart?

    Investors of e-mart include Shinsegae Group.

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