Jan 25, 2017

By Oliver Griffin Dyzio * a technology platform that promises to streamline influencer marketing on a global scale, has launched in beta with the backing of UK digital entrepreneurs. Dyzio is the first of its kind in the marketing tech arena and a solution to the complex world of influencer marketing campaign management. It will enable collaboration between brands, agencies and influencers, allowing them to create, distribute and amplify campaigns for any channel in one simple, secure platform. Dyzio was co-founded by advertising executive Matt Hebden and platform architect Laurie Bantin in 2016, after identifying a need to streamline and centralise the influencer marketing process. Its advisory team consists of dyzio investors Ashley MacKenzie, founder and CEO of Base79, and CEO of Brave Bison Group Plc; Richard Mansell, founder and COO of Base79; and former co-CEO of Perform Group, Oliver Slipper. The beta roll-out follows the closure of an angel funding round last September. Matt Hebden , co-founder and CEO, dyzio said: “Influencer marketing is exciting, but can be chaotic. Agencies and brands have their work cut out, having to forge relationships with a global community of influencers in a world that demands ever more content, faster. It can be a very complex process. The entrepreneurs’ combined expertise means dyzio will provide customers with the tools and know-how to navigate a new branded content landscape. Dyzio will help its customers to create content quickly and at scale; understand and master an ever-increasing array of channels and regulation; and achieve a hassle-free branded content workflow. Ion backing dyzio, Slipper explained, “It’s exciting to see dyzio come to life. Every day, I’m working closely with companies looking to promote their new digital products with influencers. There is a pressing need for a centralised platform to optimise — and future-proof — this market, which dyzio is set to achieve.” In addition, the platform will simplify the management of campaign minutiae such as sharing, reviewing and approving creative briefs, proposals, budgets, contracts and creative deliverables (like videos and images). It will also provide live analytics, reporting and payment solutions as the platform evolves. Hebden continued, “We saw an opportunity to streamline and facilitate influencer marketing. dyzio’s intelligent workflow guides our customers through the process, while providing the tech support and insight to achieve innovative content and campaigns.” MacKenzie said: “As influencer marketing scales and becomes more fragmented, dyzio will be the necessary connective tissue. Agencies, brands, influencers, multi-channel networks and production companies all stand to benefit from this new platform, which will enable them to collaborate to deliver valuable and meaningful campaigns.” *Important Note Dyzio actually spells its name with a lower case ‘D’. This is the most annoying branding trend to happen, ever. We have — grudgingly — honored it where the name does not come at the start of a sentence. The next startup with a cool announcement but grammatically banal name branding will have its founders’ names published in WingDings. You’ve been warned. Again.