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dynata.com

Founded Year

1940

Stage

Unattributed - II | Alive

Total Raised

$50.51M

Last Raised

$14M | 4 yrs ago

About Dynata

Dynata is a provider of first-party data contributed by consumers and business professionals and provides market research insights to its clients. It was founded in 1940 and is based in Plano, Texas.

Dynata Headquarters Location

5800 Tennyson Parkway

Plano, Texas, 75024,

United States

214-365-5000

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Latest Dynata News

09:00 EDT Amazon Leads as Top Channel for Product Research, According to New Data from ChannelAdvisor

Sep 21, 2022

News provided by Share this article Share this article A survey of US and EMEA consumers found that Amazon has become the top channel for research RESEARCH TRIANGLE PARK, N.C., Sept. 21, 2022 /PRNewswire/ --  ChannelAdvisor Corporation ( NYSE: ECOM ), a leading provider of cloud-based e-commerce solutions, today released the results of its 2022 E-Commerce Consumer Survey, which gauged the shopping behaviors of over 5,000 respondents in U.S., Europe, and Australia. The global survey results offer brands and retailers actionable insights into the current perspectives of online shoppers. Survey participants shared their preferences for online marketplaces and retailer sites they visit to research and purchase products while weighing factors such as product selection and delivery methods. The survey results also revealed how inflation and rising costs are affecting consumer purchasing decisions and their priorities when conducting online research before or during an in-store shopping experience. "To stay competitive and agile in this changing environment, brands and retailers must first understand how, where and why consumers are shopping," said Mike Shapaker, chief marketing officer at ChannelAdvisor. "These survey results provide valuable insights that will help empower sellers to gain strategies to help capture consumer attention as the holiday season approaches." Key findings that emerged from this year's survey data include: Amazon has become the top channel for consumer research* Retail Media ads are influencing consumer purchase decisions Holiday 2022 will continue to involve heavy online research and purchasing activity *this stat excludes Australia 82% of global consumers use multiple digital touchpoints during their buying journey 76% of consumers tend to use multiple marketplaces on a regular basis for browsing, shopping, or buying 21% of consumers regularly use 3 marketplaces on a regular basis for browsing, shopping, or buying, and 16% use 4 or more 38% of consumers have purchased an item from a foreign retail site or marketplace in the past 12 months These purchases are more frequent among younger consumers (52% of 18- to 25-year-olds) than older consumers (24% of consumers aged 65+) 44% of consumers have used buy online, pick-up in-store (or curbside options) in the past 12 months Marketplaces are the most common channels to discover new products 89% of consumers browse items on marketplaces or retail sites without the direct intention to purchase something 42% of consumers "discovered" products they've purchased in the past 12 months by browsing marketplaces Retail media advertising is becoming essential to increase product awareness 42% of consumers have clicked on a sponsored or promoted ad that they saw on a marketplace or retail site in the past 12 months This activity is higher among younger shoppers (59% of consumers aged 18-25 and 55% of consumers aged 26-35) 44% of consumers have purchased an item on Amazon after seeing an ad for that product on Amazon Amazon has become the top channel for research in US, EMEA In the past 12 months, consumers have researched products on these sites* Facebook: 27% Pricing is a major factor for consumers before making a purchase: 83% of consumers usually compare prices before making a purchase 99% of consumers consider price a somewhat or very important factor in product selection 61% of consumers indicated their reason for researching products online before or during shopping in-store "often" involves checking prices Holiday 2022 will continue to involve heavy online research and purchasing activity: 84% of consumers plan to spend the same amount of time or more shopping for holiday gifts online compared to last year 19% of 18- to 25-year-old consumers plan to conduct holiday shopping research on social media sites Click here to read the full survey results, including holiday and category-specific results. Survey Methodology ChannelAdvisor commissioned leading research firm Dynata to survey 5,000 consumers in the U.S., U.K., France, Germany and Australia about their online shopping and research habits in 2022. Respondents, who ranged in ages from 18 to 65, were screened and sampled in partnership with Dynata. For more details about ChannelAdvisor, visit ChannelAdvisor's blog , follow ChannelAdvisor on Twitter @ChannelAdvisor , like ChannelAdvisor on Facebook and connect with ChannelAdvisor on LinkedIn . About ChannelAdvisor ChannelAdvisor ( NYSE: ECOM ) is a leading multichannel commerce platform whose mission is to connect and optimize the world's commerce. For over two decades, ChannelAdvisor has helped brands and retailers worldwide improve their online performance by expanding sales channels, connecting with consumers across the entire buying cycle, optimizing their operations for peak performance, and providing actionable analytics to improve competitiveness. Thousands of customers depend on ChannelAdvisor to securely power their e-commerce operations on channels such as Amazon, eBay, Google, Facebook, Walmart, and hundreds more. For more information, visit www.channeladvisor.com . Media Contact:

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  • When was Dynata founded?

    Dynata was founded in 1940.

  • Where is Dynata's headquarters?

    Dynata's headquarters is located at 5800 Tennyson Parkway, Plano.

  • What is Dynata's latest funding round?

    Dynata's latest funding round is Unattributed - II.

  • How much did Dynata raise?

    Dynata raised a total of $50.51M.

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