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Dynamic Yield

Founded Year



Acquired - II | Acquired

Total Raised


About Dynamic Yield

Dynamic Yield is an AI-powered personalization platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform's data management capabilities provide for a unified view of the customer, allowing the rapid and scalable creation of highly targeted digital interactions. It is based in New York. On December 21st, 2021, Dynamic Yield was acquired by Mastercard. The terms of the transaction were not disclosed.

Headquarters Location

22 W 21st St

New York, New York, 10010,

United States


Dynamic Yield's Product Videos

ESPs containing Dynamic Yield

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Consumer & Retail / Food & Grocery Tech

Companies in this market develop smart online search and recommendation solutions to help personalize search results and featured products.

Dynamic Yield named as Leader among 10 other companies, including Bloomreach,, and Algolia.

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Dynamic Yield's Products & Differentiators

    Dynamic Yield Experience Email

    An email builder that lives within our end-to-end personalization platform that enables teams to build and drop Recommendations and Dynamic Content experience blocks into their email campaigns. Customers maintain relevancy by personalizing at open-time and marketers can even edit their emails after they’ve been sent. They can also use our triggered emails to deliver timely and relevant campaigns based on cart abandonment, price drop alerts, or any other custom event. And with our Audience Export feature, enriching their existing ESP with the robust segmentation data we collect on the web has never been easier.

Research containing Dynamic Yield

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Dynamic Yield in 3 CB Insights research briefs, most recently on Nov 16, 2022.

Expert Collections containing Dynamic Yield

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Dynamic Yield is included in 12 Expert Collections, including Digital Health.


Digital Health

8,838 items

Startups recreating how healthcare is delivered


Restaurant Tech

1,050 items

Hardware and software for restaurant management, bookings, staffing, mobile restaurant payments, inventory management, cloud kitchens, and more. On-demand food delivery services are excluded from this collection.


Grocery Retail Tech

824 items

Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.


AI 100

99 items


Market Research & Consumer Insights

712 items

This collection is comprised of companies using tech to better identify emerging trends and improve product development. It also includes companies helping brands and retailers conduct market research to learn about target shoppers, like their preferences, habits, and behaviors.


Artificial Intelligence

9,442 items

This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.

Dynamic Yield Patents

Dynamic Yield has filed 1 patent.

patents chart

Application Date

Grant Date


Related Topics




Mathematical optimization, Machine learning, Bayesian statistics, Data management, Natural language processing


Application Date


Grant Date



Related Topics

Mathematical optimization, Machine learning, Bayesian statistics, Data management, Natural language processing



Latest Dynamic Yield News

Global A/B Testing Software Strategic Business Report 2022: 12 Players Featured Including Crazy Egg, Dynamic Yield, Evergage and Instapage -

Jan 13, 2023

The global market for A/B Testing Software estimated at US$470.4 Million in the year 2020, is projected to reach a revised size of US$936.1 Million by 2027, growing at a CAGR of 10.3% over the analysis period 2020-2027. Web-based, one of the segments analyzed in the report, is projected to record a 10.3% CAGR and reach US$423.1 Million by the end of the analysis period. Taking into account the ongoing post pandemic recovery, growth in the Mobile-based segment is readjusted to a revised 10.7% CAGR for the next 7-year period. The U.S. Market is Estimated at $129.2 Million, While China is Forecast to Grow at 14% CAGR The A/B Testing Software market in the U.S. is estimated at US$129.2 Million in the year 2020. China, the world's second largest economy, is forecast to reach a projected market size of US$191.8 Million by the year 2027 trailing a CAGR of 14% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 7.9% and 8.5% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 8.2% CAGR. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$130.2 Million by the year 2027. Full-Stack Segment to Record 9.8% CAGR In the global Full-Stack segment, USA, Canada, Japan, China and Europe will drive the 9.8% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$78.6 Million in the year 2020 will reach a projected size of US$146 Million by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Latin America will expand at a 10.9% CAGR through the analysis period. Select Competitors (Total 12 Featured) - Crazy Egg, Inc. Landingi

Dynamic Yield Frequently Asked Questions (FAQ)

  • When was Dynamic Yield founded?

    Dynamic Yield was founded in 2011.

  • Where is Dynamic Yield's headquarters?

    Dynamic Yield's headquarters is located at 22 W 21st St, New York.

  • What is Dynamic Yield's latest funding round?

    Dynamic Yield's latest funding round is Acquired - II.

  • How much did Dynamic Yield raise?

    Dynamic Yield raised a total of $83.25M.

  • Who are the investors of Dynamic Yield?

    Investors of Dynamic Yield include Mastercard, McDonald's, Naver, Bessemer Venture Partners, Viola Group and 14 more.

  • Who are Dynamic Yield's competitors?

    Competitors of Dynamic Yield include Halla,, Monetate, Syte, Bloomreach, ZineOne, Klaviyo, Lily AI, Lollipop, Movable Ink and 61 more.

  • What products does Dynamic Yield offer?

    Dynamic Yield's products include Dynamic Yield Experience Email.

  • Who are Dynamic Yield's customers?

    Customers of Dynamic Yield include Catch Co..

Compare Dynamic Yield to Competitors

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Bloomreach offers a suite of cloud-based software that connects both customer and product data to personalize customer touchpoints and enable revenue-driving, digital commerce experiences. Its Commerce Experience Cloud includes three product pillars: Discovery, which offers AI-driven search and merchandising; Content, which offers a headless content management system (CMS); and Engagement, which offers a customer data platform (CDP) and marketing automation solutions. Bloomreach serves commerce companies all over the world. It was founded in 2009 and is based in Mountain View, California.

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Lily AI

Lily AI uses AI to help brands and retailers understand the individual customer’s emotional context. Lily AI combines deep product tagging with deep psychographic analysis to determine the active state of mind of each shopper and turns that into timely personalized interactions. The company was founded in 2015 and is based in Mountain View, California.

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RevLifter personalizes deals for retailers across various marketing channels. The platform uses AI to understand real-time signals from users' onsite behavior to deliver the right deal to the right customer at the right time in order to achieve the advertiser's goals. Logo

Constructor is developing ecommerce personalization technology that includes search, autosuggest, browse, recommendations, and collections. Constructor's tools collect data, learns from queries and user behavior to optimize the ecommerce experience for customers. It began as a company that uses its software to bring advanced autocomplete functionality to any site with a search bar.

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Froomle is a provider of self-learning recommendation engines, creating personalized online experiences in real-time. In partnership with researchers from the University of Antwerp, Netflix, and Apple, it developed the Froomle Open AI platform, driving performance in relevancy and fast go-to-market through cloud-based AI services and personalization algorithms.

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Crossing Minds

Crossing Minds develops an Artificial Intelligence (AI) platform of cultural discovery that uses predictive models and cultural taste correlations to generate personalized recommendations. These recommendations can cover topics in categories such as music, books, movies, TV shows, podcasts, videos games, restaurants, travel activities, or alcohol. The company was founded in 2017 and is based in San Francisco, California.

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