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Founded Year



Series D | Alive

Total Raised


Last Raised

$50M | 2 yrs ago

Mosaic Score

+10 points in the past 30 days

What is a Mosaic Score?
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

About Roofstock

Roofstock runs an online marketplace where retail and institutional investors can buy and sell rental homes in the United States. It also identifies local property managers to help new owners manage their homes.

Roofstock Headquarter Location

2001 Broadway Suite 400

Oakland, California, 94612,

United States


Latest Roofstock News

Arrived Homes review: Invest in rental homes with as little as $100

Jan 5, 2022

Arrived Homes lets you invest in fractional shares of rental homes with as little as $100, and the platform is open to both accredited investors and non-accredited investors. In other words, you can utilize its services even if you don't have a minimum networth of $1 million or make $200,000 per year ($300,000 for couples). Whereas purchasing a rental home normally requires several tedious steps, Arrived Homes aims to simply this process by providing low-cost, pre-vetted homes to investors. Plus, its investments are held in an LLC and taxed as real estate investment trusts (REITs) . This removes personal liability from investors. Arrived Homes pros Arrived Homes, Groundfloor , and Roofstock all offer real estate investing for accredited and non-accredited investors. However, the fees and investment options vary per platform. Groundfloor has a low minimum requirement ($10) and zero fees, and — unlike Arrived Homes and Roofstock — it offers fractional real estate debt investments. However, while Roofstock has a more attractive (and nonexistent) minimum requirement, it's best for those who want to invest in single-family rental properties. Arrived Homes  has a higher minimum requirement, but it gives you access to fractional share investments in thoroughly vetted rental homes. Ways to invest with Arrived Homes Taxable accounts  Arrived Homes is best for those who want to earn passive income from rental homes. Here's how it works: The real estate platform uses market analysis to find the best markets and accordingly acquire the best properties. However, acquisition isn't complete until Arrived Homes' investment committee vets each property. The company's operations team then works with contractors and property managers to handle things like rennovations, tenants, property issues, and property maintanence. As for you, the investor, you can take advantage of its rental home marketplace through four steps: Browsing homes: Arrived Homes' marketplace lists several homes, and it separates them into three categories: "Trending," For Sale," and "Sold Out." Selecting shares: The platform shows you the per-share price for each listing, so you can decide how much you'd like to invest based off that information. Signing and investing: Before you're completely in on a deal, you'll need to review the listing's terms, sign an online contract, and link your bank account to fund the asset. Earning income: This is is perhaps the simplest part of the process. Arrived Homes manages the property while you earn passive rental income. It distributes dividends quarterly, and annual returns for 2021 ranged from 5.21% to 6.42%. Each listing contains information like number of shares, price-per-share, purchase price, and other supporting documents. Plus, Arrived Homes' reviews feature lets you see what other investors are saying about the property you're interested in. As for account types, you can invest through taxable accounts, self-directed retirement accounts, and other entities. Is Arrived Homes trustworthy? The Better Business Bureau gives Arrived Homes an A rating. While the bureau's ratings don't guarantee a company's reliability or performance level, they reflect its opinion of how well a business interacts with its customers. Plus, the BBB also considers things like time in business, type of business, and customer complaint history. As for Arrived Homes' slate, it hasn't racked up any major lawsuits or public scandals. The company has zero complaints filed against it. Related terms REIT: REITs are publicly listed companies that own income-generating real estate assets. These are also arguably more liquid than Groundfloor's LROs and real estate notes, since they don't have investment terms. Accredited investor: An individual who either has earned above $200,000 in the prior two years ($300,000 for spouse or spousal equivalent), or someone who has a net worth of at least $1 million. Illiquid: Something is illiquid when it can't be easily converted to cash. An illiquid asset could represent property or other tangible investments.

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Research containing Roofstock

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Roofstock in 3 CB Insights research briefs, most recently on Apr 14, 2021.

Expert Collections containing Roofstock

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Roofstock is included in 4 Expert Collections, including Real Estate Tech.


Real Estate Tech

2,221 items

Startups in the space cover the residential and commercial real estate space with a focus on consumers. Categories include buying, selling and investing in real estate (iBuyers, marketplaces, investment/crowdfunding platforms), and also tenant experience, property management, et


Wealth Tech

1,150 items

A category of financial technology that is digitizing & streamlining the delivery of wealth management. Included: Startups that offer technology-enabled tools for active and passive wealth management for retail investors and advisors.


2018 Fintech 250

748 items



7,256 items

US-based companies

Roofstock Web Traffic

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Reach per Million (RPM)
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