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MOBILE & TELECOMMUNICATIONS | Mobile Commerce / Marketplace

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Series A - II | Alive



About Poizon

Poizon is a sports equipment reselling and trading platform focusing on sneakers.

Poizon Headquarter Location

3rd Floor, Building A2, Huayuanfang, Zhongshan North 1st Road No.121

Shanghai, Shanghai,



Latest Poizon News

Chinese Streetwear Platform Poizon Invests $50 Million in Continuing Content Pivot

Dec 1, 2021

Poizon is investing more in content as content driven e-commerce booms in China. (Poizon) By 01 December 2021 The Shanghai-based streetwear platform, known locally as Dewu, announced its intention to invest 320 million yuan ($50.23 million) in promoting new content creators, influencers and MCN agencies (multi-channel networks that represent stables of influencers). Poizon’s founder and chief executive Yang Bing said the move is geared towards the long-term development of the platform. Though it started life primarily as a sneaker resale and authentication platform for Chinese hypebeasts, it has more recently been shifting towards content creation in order to attract a broader audience. This is happening amid a broader shift in China today, which is seeing content platforms, such as Xiaohongshu and Douyin, the Chinese version of TikTok, step into the e-commerce fray with offerings driven by KOLs (key opinion leaders, the Chinese term for influencers) and user generated content. The entertainment-driven commerce offered by these platforms is proving incredibly popular with young consumers, threatening the dominance of traditional e-commerce platforms like Alibaba’s Tmall. According to third-party data, as of May, Poizon had 81 million monthly active users. The privately held company doesn’t routinely release revenue and sales data but in 2019, it was reported that Poizon’s GMV (gross merchandise value, a metric of goods sold) reached 7 billion yuan ($1.1 billion). More recently, Poizon has also opened two physical stores in Shanghai. Learn more:

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Expert Collections containing Poizon

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Poizon is included in 2 Expert Collections, including Unicorns- Billion Dollar Startups.


Unicorns- Billion Dollar Startups

924 items



9,042 items

Companies that are a subset of e-commerce that introduce social elements into the online purchasing experience. This includes peer-to-peer selling, group buying, influencer networks (including influencer marketing agencies), and technology that enables social selling.

Poizon Web Traffic

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