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Founded Year



Unattributed VC - II | Alive

Total Raised


Last Raised

$5.5M | 1 yr ago

Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

+30 points in the past 30 days

About Drop

Drop provides a mobile application to earn rewards and points on their expenses through banking cards. It allows users to link credit and debit cards to the application and earn points for spending. It primarily serves the e-commerce industry. The company was founded in 2015 and is based in Toronto, Canada.

Headquarters Location

120 Front Street East Suite 200

Toronto, Ontario, M5A 4L9,



ESPs containing Drop

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Financial Services / Payments Tech

The card-linked programs market allows card issuers to integrate merchant rewards into their card programs, incentivizing consumers to use their products. Card-linked programs typically involve the use of a payment card or account linked to a loyalty program or offer, which automatically applies discounts or rewards at the point of sale. Additionally, this market enables merchants to drive strong …

Drop named as Leader among 9 other companies, including CRED, Modo, and HMBradley.

Drop's Products & Differentiators

    Drop Rewards and Data Platform


Expert Collections containing Drop

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Drop is included in 4 Expert Collections, including Loyalty & Rewards Tech.


Loyalty & Rewards Tech

541 items

Startups allowing global brands and local shops alike to offer tech-enabled loyalty and rewards programs including loyalty software, AI-powered loyalty, blockchain-powered loyalty, and more.



2,780 items

Companies in this collection provide technology that enables consumers and businesses to pay, collect, automate, and settle transfers of currency, both online and at the physical point-of-sale.



12,502 items

Excludes US-based companies


Canadian fintech

345 items

Drop Patents

Drop has filed 19 patents.

The 3 most popular patent topics include:

  • 3d imaging
  • artificial intelligence
  • audio codecs
patents chart

Application Date

Grant Date


Related Topics




Bottled water brands, Polyolefins, Bottles, Plastic recycling, Laundry detergents


Application Date


Grant Date



Related Topics

Bottled water brands, Polyolefins, Bottles, Plastic recycling, Laundry detergents



Latest Drop News

[Lisa Jarvis] Drop that hot dog for your health

Oct 30, 2023

Start your day with a roundup of key stories from The Korea Herald with news and comment on all that’s happening in Korea. [Lisa Jarvis] Drop that hot dog for your health Link copied The health case against regularly eating red meat keeps getting stronger. At what point is the data convincing enough for Americans to change their diets? One recent study found that eating red meat increases the risk of type 2 diabetes; another paper finds a diet low in meat, sugar and salt but rich in vegetables and legumes is associated with a lower risk of Alzheimer’s. And both studies -- which followed thousands of people for decades -- show that replacing even a few servings of meat can have an impact. There are also implications here for the legions of people expected to try the new class of obesity drugs called GLP-1s. While studies have shown the drugs can induce enough weight loss to improve cardiovascular and kidney health, a lower body mass index doesn’t solve all ills. “Losing weight will not entirely prevent you from developing other chronic diseases. You still have to rely on a healthy diet,” says Xiao Gu, a postdoctoral fellow at the Harvard T.H. Chan School of Public Health. Gu is one of the authors of the new study linking red meat to diabetes. His team found that people who routinely consume more than a serving per day of red meat have a 50 percent higher risk of developing type 2 diabetes than those who partake at lower levels. More than a serving per day might sound like a lot. But as my Bloomberg Opinion colleague Mark Gongloff recently pointed out, Americans are among the world’s most voracious meat eaters, with each person consuming an average of 127 kilograms per year, which amounts to about three servings a day. That meat-heavy diet comes at a clear cost to our climate, as livestock farming is responsible for some 18 percent of global greenhouse gas emissions. And it is clearly bad for our hearts; the greater a person’s red meat consumption, the greater their risk of cardiovascular disease. But the link to type 2 diabetes has been a subject of ongoing debate. Some research suggests various components of meat can impair insulin function, whether the culprit is saturated fat, the meat’s iron content, or something in how the meat is prepared -- grilling, curing and overcooking have all been associated with poorer health outcomes. However, causation has been hard to prove: One recent meta-analysis found the link between saturated fat in red meat and diabetes tenuous at best. Diet’s impact on health is also notoriously hard to study. What we eat changes over time and is just one factor affecting our risk of developing a disease -- our genes, environment and lifestyle matter, too, as do socioeconomic factors. The Harvard team took special care to account for those confounders. They used data from the Nurses’ Health Studies, which have followed more than 200,000 health care professionals for more than 40 years. That meant enough cases of diabetes had accumulated -- more than 20,000 -- to find the association between meat consumption and diabetes. And because volunteers were interviewed every two to four years, researchers had good information about how participants’ diets changed over time; by contrast, many other studies have only looked at diet at the time a study began. One of the biggest confounders they had to untangle was body mass index. If people who eat a lot of red meat eventually gain weight, it could be their weight -- not the meat -- that leads to insulin resistance. But the researchers found that BMI only accounts for about half of the increase in risk. That means that red meat increases diabetes risk even for people who aren’t overweight. And processed meat -- like sausage and salami -- increased diabetes risk the most. If that isn’t enough to convince you to cut back on meat, consider another new study. This one, which mined data from the NYU Women’s Health Study, found that people who ate more red meats, sugar and full-fat dairy had a higher risk of Alzheimer’s disease. Between 1985 and 1991, researchers enlisted some 14,000 middle-aged women and followed up with them for decades. Using data from about 5,000 women in the cohort, they found that people adhering to the “DASH” diet (shorthand for Dietary Approaches to Stop Hypertension) had a 17 percent lower risk of developing two or more cognitive issues later in life. In other words, those on a heart-healthy diet favoring plant-based foods fared better than those who consumed more red meat, sodium and sweets. The NYU team’s findings suggest the dietary choices made in midlife have a far-reaching impact on women’s health, whether they protected (or harmed) the heart or the brain, says Yu Chen, a chronic disease epidemiologist at NYU Langone who led the study. Both studies do have some limitations. The Harvard study’s data set is predominantly white women; the NYU study was more diverse but measured cognitive challenges across a short time frame -- more follow-up would better capture changes in brain health. But the takeaway from both studies is clear. Your health will be better if you swap some lentils for that steak. Lisa Jarvis (Tribune Content Agency)

Drop Frequently Asked Questions (FAQ)

  • When was Drop founded?

    Drop was founded in 2015.

  • Where is Drop's headquarters?

    Drop's headquarters is located at 120 Front Street East, Toronto.

  • What is Drop's latest funding round?

    Drop's latest funding round is Unattributed VC - II.

  • How much did Drop raise?

    Drop raised a total of $94.39M.

  • Who are the investors of Drop?

    Investors of Drop include Exponent Capital, Kima Ventures, Motier Ventures, Galeries Lafayette, Speedinvest and 18 more.

  • Who are Drop's competitors?

    Competitors of Drop include Upside and 6 more.

  • What products does Drop offer?

    Drop's products include Drop Rewards and Data Platform.

  • Who are Drop's customers?

    Customers of Drop include Postmates, UberEats and Kroger.


Compare Drop to Competitors

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Ibotta offers a cash-back rewards and payments application. It gives users real cash for everyday purchases if its users shop and pay through the application. It provides different ways to earn cash on their purchases by partnering with brands and retailers. It was founded in 2012 and is based in Denver, Colorado.

Fetch Logo

Fetch offers a consumer engagement platform. It offers a mobile shopping application that connects and rewards everyday shoppers for buying their daily essentials. The company was founded in 2013 and is based in Madison, Wisconsin.

Rakuten Logo

Rakuten (TYO: 4755) is an electronic commerce and Internet company. The group's operations include online travel reservation services, portal site operation, online content streaming, credit card services, consumer loan services, Internet banking services, online securities brokerage, IP telephony services, and a professional baseball team.

Upside Logo

Upside operates as a retail technology company. It provides users with personalized cashback promotions on purchases at gas stations, groceries, and restaurants. The company was formerly known as GetUpside. It was founded in 2015 and is based in Washington, DC.

Prodege Logo

Prodege is an internet and media company that operates multiple online brands that deliver content and rewards to members. Prodege's flagship product Swagbucks is a web rewards program offering users free gift cards for everyday activities and purchases online.


Kard is a rewards application programming interface (API) platform. It notifies users of the best savings opportunities for all of their purchases, both online and in-store. It was founded in 2015 and is based in New York, New York.


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