What do BBDO, The Martin Agency, mcgarrybowen, Deutsch and Droga5 have in common? Over a six-year period from 2009 to 2015, they all served as Pizza Hut's creative agency of record. There are certain clients who have a reputation for not sticking with an agency for more than a year. In the 2010s, perhaps the...

How to Decide if It’s Worth Pitching a Client That Has a Revolving Door of AORs

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Droga5 New York has added a splash of colour, song and fun to Meta (Facebook and Instagram’s) ongoing “Good ideas deserve to be found” campaign. The campaign launched last year as part of Meta’s commitment to help SMEs recover from the pandemic. The infectious work was directed by famous ad and music clip director Floria Sigismondi, and stars queer icon and musical artist, Peaches. Starring over 100 extras, the campaign is set to run on Meta platforms where personalised ads are available (Facebook and Instagram) in addition to national distribution on other networks like Peacock, Hulu, Spotify, Pandora, YouTube and others. Check out work and different iterations below:

Droga5 New York & Meta Team Up For Its All-Singin’, All-Dancin’ Latest Work

Accenture Interactive creative agency Droga5 London has named executive creative director Shelley Smoler as its new executive creative officer (CCO) taking over from the outgoing David Kolbusz. Smoler, who has been with the agency since 2017, will step up to lead the agency's creative department when Kolbusz leaves in mid-May for a new role outside...

Droga5 London Names Shelley Smoler as Chief Creative Officer

One of the ad industry's most esteemed creative leaders, Droga5 London chief creative officer (CCO) David Kolbusz, is leaving the Accenture Interactive-owned agency after more than six years. Kolbusz will depart in mid-May and it is expected that his next role will see him relocate to a U.S.-based business. A spokesperson for the agency explained:...

Droga5 London Creative Boss David Kolbusz to Depart

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Agency to bring industry-leading creativity and brand thinking to drive influence and relevance in Brazil and beyond
 
NEW YORK; Feb. 24, 2022 – Accenture (NYSE: ACN) today announced the expansion of Droga5 — part of Accenture Interactive — into Brazil in response to market and client demand for its signature creativity, brand thinking and proven ability to lead brands into the future. Based in São Paulo, the agency will offer clients access to its world-class creativity, reinforced by a combination of leading brand and engagement strategy, coupled with the full breadth and depth of Accenture Interactive’s creative, design, technology, commerce, data and experience transformation capabilities. The arrival of Droga5 São Paulo will also help clients further power their ability to deliver the best brand experiences that can only be offered by Droga5 with Accenture Interactive. “At Accenture Interactive, we are on a mission to build impactful work that marries the world’s best-in-class creativity and technology. And Droga5’s expansion into Brazil is key to pushing our creative values and standards,” said Neil Heymann, Global Chief Creative Officer of Accenture Interactive. “With so much exciting talent in Brazil, we’re looking forward to adding even more richness and energy to our creative excellence, as well as giving our clients access to fresh perspectives.”
 
Droga5 São Paulo will be led by top local creative talent and long-serving leaders who represent the best of Droga5’s creative culture. Renato Zandoná will lead Droga5 São Paulo as its Chief Creative Officer after serving as Executive Creative Director and one of the first employees at AKQA São Paulo, where his work and leadership helped the agency become the most awarded in Latin America at Cannes Lions 2019. The Droga5 São Paulo leadership is rounded out by Head of Strategy Nick Maschmeyer, former brand strategy lead for some of Droga5 New York’s most award-winning work and brands, including The New York Times, JPMorgan Chase and Newcastle Brown Ale. Stefane Rosa, who joined Droga5 New York in 2021 after spending over six years at creative agency DAVID, will also assume the role of General Manager. Named a 2020 Rising Star of Madison Avenue by Business Insider, Rosa has worked on global brands such as Coca-Cola, Budweiser and Burger King, among others. “As business leaders are seeking innovative means of defining the experience of a brand, Droga5 São Paulo is perfectly positioned to deliver breakthrough creativity coupled with systems designed to yield influence for the Brazilian market and beyond,” said Susie Nam, CEO of the Americas, Droga5. “In pairing the Brazilian creative firepower of Zandoná with veteran Droga5 leadership in Nick and Stefane, we endeavor to meet Brazil’s cultural and business ambitions with firm footing.”
 
The agency has already added Netflix as one of its inaugural clients and is partnering with NGO Gerando Falcões. The NGO is an ecosystem of social development that works in a network to deliver education, economic development, and citizenship services in favela territories. Recognized for its world-class marketing transformation, product innovation and commerce and experience transformation capabilities, Accenture Interactive most recently acquired Experity, a São Paulo-based cloud-based customer experience and commerce solutions. In 2015, Accenture Interactive acquired the Brazilian independent digital agency AD Dialetto, and in 2018 added content marketing agency New Content. “It is well known that Brazil is a limitless vessel of creativity and innovation,” said Cristiano Dencker, Accenture Interactive lead for Latin America. “Accenture Interactive has been committed to bringing best-in-class expertise, technology, capabilities and solutions to our clients. Bringing Droga5’s creative excellence to this market will add great value to our clients as they look to create sustained business growth, by connecting to today’s consumers in ways relevant to their lives.”
 
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services — all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 674,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at accenture.com. About Accenture Interactive
Accenture Interactive is reimagining business through experience. We drive sustainable growth by creating meaningful experiences that live at the intersection of purpose and innovation. By connecting deep human and business insights with the possibilities of technology, we design, build, communicate and run experiences that make lives easier, more productive and rewarding. Accenture Interactive is ranked the world’s largest digital agency by Ad Age and has been named a Most Innovative Company by Fast Company. To learn more, follow us @AccentureACTIVE and visit accentureinteractive.com . About Droga5
Droga5, part of Accenture Interactive, is a creative agency with offices in New York, London, Tokyo and São Paulo. From integrated communications and experience innovation to business design, Droga5 exists to build and sustain the most influential brands of the 21st century through creativity. Droga5 was founded in 2006 and has been recognized as Agency of the Year more than 25 times and was named both Ad Age and Adweek’s Agency of the Decade (2010–2019). Droga5 clients include Amazon, Biofreeze, Essentia, The Hershey Company, JPMorgan Chase, Kimberly-Clark, LVMH, Maserati, Mattress Firm, Molson Coors, The New York Times and among others. Visit Droga5.com or @droga5 on all social platforms to get to know us better.

Droga5 Expands, Opens New Office in S&#227;o Paulo, Brazil

Vestiaire Collective allows people to buy and sell luxury pre-owned fashion. Vestiaire Collective ensures all items are authenticated and checked before reaching the seller, thereby removing the risks of purchasing counterfeits, mis-spelling, or mispricing items.

Vestiaire Collective

Droga5 London and Vestiaire Collective partnered with Swedish film director Andreas Nilsson , while British-Ghanaian photographer Campbell Addy lensed the outdoor , print and social campaign .

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LONG LIVE FASHION: Vestiaire Collective relaunches with a daring new look at future-friendly fashion

Combs Enterprises is a diverse portfolio of businesses and investments that includes music, fashion, fragrance, beverage, marketing, and film. It is based in New York, New York.

Combs Enterprises

Sean Combs ' business venture selected the Accenture shop across a number of brands

Combs Enterprises Selects Droga5 as Global Creative Agency of Record

lululemon athletica makes technical clothing for yoga, dancing, running, and most other sweaty pursuits. We create components for people to live longer, healthier, more fun lives.

lululemon athletica

`` Lululemon is a brand that has created and redefined entire categories , and we are honored to partner with them as they embark on this next chapter , '' Tim Gordon , Droga5 's co-chief creative officer , said in a statement .

Lululemon Chooses Droga5 New York as Agency of Record

ViacomCBS (NASDAQ: VIIACA)  is the merged entity of Viacom and CBS.

ViacomCBS

The Kraft Heinz Co. engages in the production of processed food and beverages. The company operates through the following geographical segments: United States, Canada, Europe, and Rest of the World. The Rest of the World segment comprises of Asia Pacific, Latin America, Russia, India, the Middle East, and Africa. It products include condiments and sauces, cheese and dairy, ambient meals, frozen and chilled meals, and for infant and nutrition. The Kraft Heinz was founded on July 2, 2015 and is headquartered in Chicago, IL.

Kraft Heinz Company

Interpublic Group

Publicis

Atari

Walt Disney Enterprises

R/GA

ZPB Associates

SapientNitro

Wirkn

Kik Interactive

Publicis Groupe

TBWAChiatDay

Microsoft

Cable & Wireless Communications

Acquired

Droga5 is an independent creative and strategic advertising agency with offices in London and New York.

Name	Work History	Title	Status
Amir Feder	Interpublic Group, WPP, Publicis, Atari, and Walt Disney Enterprises	Chief Financial Officer	Former
Trudie McNicholl	R/GA, ZPB Associates, and SapientNitro	Chief Financial Officer	Former
Devrin Carlson Smith	Wirkn, Kik Interactive, Publicis Groupe, TBWAChiatDay, Microsoft, and Cable & Wireless Communications	Executive Vice President	Former

Name	Amir Feder	Trudie McNicholl	Devrin Carlson Smith
Work History	Interpublic Group, WPP, Publicis, Atari, and Walt Disney Enterprises	R/GA, ZPB Associates, and SapientNitro	Wirkn, Kik Interactive, Publicis Groupe, TBWAChiatDay, Microsoft, and Cable & Wireless Communications
Title	Chief Financial Officer	Chief Financial Officer	Executive Vice President
Status	Former	Former	Former

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