Search company, investor...
DoubleVerify company logo

DoubleVerify

doubleverify.com

Founded Year

2008

Stage

IPO | IPO

Total Raised

$399.5M

Date of IPO

4/21/2021

About DoubleVerify

DoubleVerify (NYSE: DV) offers online media verification and compliance for marketers, agencies, ad networks and publishers looking to ensure brand safety, campaign transparency and regulatory compliance.

Headquarters Location

233 Spring St 4th Floor

New York, New York, 10008,

United States

Missing: DoubleVerify's Product Demo & Case Studies

Promote your product offering to tech buyers.

Reach 1000s of buyers who use CB Insights to identify vendors, demo products, and make purchasing decisions.

Missing: DoubleVerify's Product & Differentiators

Don’t let your products get skipped. Buyers use our vendor rankings to shortlist companies and drive requests for proposals (RFPs).

Research containing DoubleVerify

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned DoubleVerify in 1 CB Insights research brief, most recently on Nov 3, 2022.

Expert Collections containing DoubleVerify

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

DoubleVerify is included in 2 Expert Collections, including Conference Exhibitors.

C

Conference Exhibitors

5,302 items

C

Cybersecurity

4,937 items

DoubleVerify Patents

DoubleVerify has filed 9 patents.

The 3 most popular patent topics include:

  • Internet advertising methods
  • Promotion and marketing communications
  • Publishing
patents chart

Application Date

Grant Date

Title

Related Topics

Status

10/31/2014

2/20/2018

Enterprise architecture, Software design patterns, Software architecture, Web applications, Videotelephony

Grant

Application Date

10/31/2014

Grant Date

2/20/2018

Title

Related Topics

Enterprise architecture, Software design patterns, Software architecture, Web applications, Videotelephony

Status

Grant

Latest DoubleVerify News

Twitter Teams Up With Top Advertising Firms DoubleVerify And IAS Amid Declining Ad Revenue

Jan 27, 2023

Twitter’s current financial situation is far from where the company would ever want it to be. There is a massive decline in revenue thanks to decreased ad spending by the platform’s leading advertising partners. But despite the very grim situation and plenty of advertisers pulling the plug due to uncertainly linked to Musk’s takeover, there is some sort of positivity coming forward. The company mentioned today how it teamed up with the likes of DoubleVerify and IAS . The decision to do so is to better keep advertisers informed about if their ads are put near inappropriate content. Moreover, such a program is currently available on a first-hand basis for American ad campaigns and it enables brands to better understand the various types of content near tweets and below the ads. This also includes the likes of promoted tweets on the app. Twitter now claims how so many brands are running such campaigns and with this new feature in place, it hopes to give more insights to them on what’s going on regarding their advertisements. So many firms can end up using Twitter’s adjacent control tools to better tune campaigns so keywords are filtered. DoubleVerify and even IAS mentioned how such solutions in terms of tweet scanning would cover the timeline belonging to Twitter Home. And after that, it would expand the profile and look for search placements. Other than that, the company has big plans to address matters like concerns linked to brand safety. It’s a new system that has huge aims needed to provide suitable scores for businesses. In this manner, they can better see how ads are getting shown, right next to the tweets. This provides insight into what may not be going well with a business’s image. Let’s take an electronic brand for instance. It just might now wish for the ad to pop up near tweets mentioning topics like e-waste. A recent call made with Tech Crunch saw the firm’s VP state how DoubleVerify is on the lookout for tweets both pre and post an ad is launched. It also hopes to classify this as per the firm’s own settings for safety and suitability. In the end, it’s great to see this give great insights into how ads pop up on the Twitter platform. The companies do hope to see Twitter promote the partnership in its own manner so that various advertisers are better aware of what’s going on in terms of such a service. But for now, it’s not quite clear how such a social media app will present this all. As mentioned by the company’s head for brand safety, Twitter stays committed to its long-term goal of giving users a safe advertising experience that looks out for the best interest of both people and businesses. It’s this commitment that they feel can’t get stronger. Validation for such a context where ads continue to serve the industry’s standards is definitely a priority for Twitter and its clients, the firm claims. Both companies involved will now get access to data in real-time through Twitter as it measures the results for such ads. The news follows the app’s crackdown against third-party platforms signaling Twitter as a company focusing more on developer initiatives that generate more income for the company. The long-term plans of Twitter are plenty but as far as the near term is concerned, this might be a great step to ward off all the negative insights that advertisers may have about the app. The actual solution does seem to be getting advertisers back on board to avert this current financial crisis.

DoubleVerify Frequently Asked Questions (FAQ)

  • When was DoubleVerify founded?

    DoubleVerify was founded in 2008.

  • Where is DoubleVerify's headquarters?

    DoubleVerify's headquarters is located at 233 Spring St, New York.

  • What is DoubleVerify's latest funding round?

    DoubleVerify's latest funding round is IPO.

  • How much did DoubleVerify raise?

    DoubleVerify raised a total of $399.5M.

  • Who are the investors of DoubleVerify?

    Investors of DoubleVerify include BlackRock, Neuberger Berman, Tiger Global Management, Fidelity Investments, Providence Equity Partners and 7 more.

  • Who are DoubleVerify's competitors?

    Competitors of DoubleVerify include Integral Ad Science and 4 more.

Compare DoubleVerify to Competitors

NOBL Media Logo
NOBL Media

NOBL Media is a digital advertising solution for advertisement and quality content.

451 Degrees Logo
451 Degrees

451 Degrees is a technology start up that specializes in disruptive technology solutions. Its product, 'Graffiti' is an application delivery network that automatically optimizes content in real-time by analyzing user generated comments to enhance engagement, SEO, search traffic and, content recommendation, online advertising sales. The company was founded in 2006 and is based in San Francisco, California.

C
CHEQ

CHEQ is a global cybersecurity company and a pioneer of Autonomous Brand Safety, protecting the digital ad spend for the world's leading brands. The company's tool utilizes military-grade NLP and machine learning to prevent brands in real-time from serving ads to brand-damaging content and fake bot traffic.

HUMAN Logo
HUMAN

HUMAN provides advertisers and enterprise businesses with a systematic platform for the detection of and systematic defense against bot and malware fraud. Its technology differentiates between a bot and human interaction in online advertising and publishing, enterprise business networks, e-commerce transactions, financial systems, and more, allowing clients to remove and prevent fraudulent traffic and activity. The company was formerly known as White Ops. HUMAN was founded in 2012 and is based in New York, New York.

Trufan Logo
Trufan

Trufan is a SaaS company that helps influencers and brands identify and reward their top fans. Trufan users can use the platform to directly message and reward their top followers, segment them using various filters and export their followers into a CSV file that can be used for retargeting campaigns on Twitter. This direct channel can help users sell to their top fans, set up local events, build influencer lists, structure retargeting campaigns, and build a loyal community.

Kantar Logo
Kantar

Kantar is a data investment management company and insight, information and consultancy group. By connecting its specialist companies, the group aims to become a provider of insights for the global business community. The company works across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at every point of the consumer cycle.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.