Double fusion par Fieldfisher
21-12-2016
Le cabinet  dirigé par  Michael Chissick confirme son ambition de devenir un acteur majeur en Europe et dans le monde. Pour cela, la firme vient d’absorber une boutique anglaise d’une vingtaine de partners, Hill Hofstetter. Basée à Londres et à Birmingham, elle a été créée en 2008 par des anciens de Reed Smith. L’équipe londonienne intégrera Fieldfisher à La City quand le bureau de Birmingham déménagera dans de nouveaux locaux en avril. Cette opération renforce la présence de Fieldfisher en Europe après l’intégration du cabinet italien Studio Associato Servizi Professionali Integrati en juin dernier. En Asie, la firme a annoncé sa fusion avec le cabinet chinois JS Partners, une opération qui prend la forme d’une verein suisse. JS Partners existe depuis 2008 à Pékin et réunit une douzaine d’associés présentant une prestation full service. Dernière minute


Double fusion par Fieldfisher

Double Fusion Acquires NeoEdge Networks
December 15, 2011
By Angela Sormani
Double Fusion, an independent in-game advertising network, has acquired ocial and casual in-game advertiser NeoEdge Networks. Privately-held and headquartered in Santa Monica, Double Fusion has offices and/or affiliates in Buenos Aires, Jerusalem, London, Madrid, New York, Sydney, Tokyo and Toronto. NeoEdge has secured venture backing in the past, its investors included Jefferson Partners and Vimac Ventures. PRESS RELEASE
Double Fusion, the leading independent in-game advertising network, today announced its acquisition of NeoEdge Networks, a pioneer in social and casual in-game advertising. This strategic acquisition of NeoEdge’s assets positions Double Fusion as the premier, comprehensive in-game advertising solution for advertisers, brand marketers and publishers to reach any demographic playing any game genre on the PlayStation(R)3 system as well as social and casual platforms. NeoEdge and its partners add over 100 million monthly video impressions in numerous casual and social games to Double Fusion’s extensive global network of 3 billion monthly impressions in top games from publishing partners such as Ubisoft, THQ and 2K Sports. In addition, much of this new social inventory is based on the latest highly engaging advertising formats designed to deliver powerful brand interaction with consumers. “This acquisition highlights our commitment to deliver a complete 360 degree in-game advertising solution for our clients and partners,” said Dan Chambers, Double Fusion’s Head of Sales. “Gaming has become much more than the entertainment of choice for males 18-34. With the dramatic rise of social and casual gaming, it’s now mainstream and appeals to women as well as Generations X and Y. You can basically find a game to fit every age and demographic.”
By offering a full spectrum of dynamic in-game advertising opportunities in console, social and casual gaming, Chambers points out that Double Fusion enables advertisers and brand marketers to reach “super targeted, super engaged, super consumers” with high impact campaigns. According to technology researcher Gartner Group, worldwide spending on gaming will exceed $74 billion this year, up 10.4% from 2010. By 2015, spending will reach $112 billion with online gaming rising to $28.3 billion in 2015. PopCap Games Research reports that there are an estimated 98 million social gamers in the US, a 71% increase since just 2010. Leveraging this explosive growth, in-game advertising is proving to be a ‘must have’ in today’s media buying mix. Gaming offers a uniquely engaging environment that leads to across the board better brand awareness and recall versus TV, radio, print or other media. In-game ads provide access to an affluent, brand-literate audience and reach every segment of the population. Having worked with some of today’s blue chip brands including McDonald’s, Twentieth Century Fox, Dr. Pepper, State Farm and Toyota, Double Fusion has exclusive in-game opportunities with 2K Sports, as well as games like Pro Evolution Soccer 2012, Square Enix’s Deus Ex: Human Revolution, Warner Bros. Interactive Entertainment’s Mortal Kombat and Ubisoft’s Shaun White Skateboarding and Driver(R): San Francisco. “THQ has always had an excellent relationship with Double Fusion and we are excited about their recent expansion,” said Tim Walsh, Vice President, THQ Partners. “We have and will continue to embrace in-game advertising to add realism, information and an additional revenue stream for us and our developers.”
To expand its presence in Canada, Double Fusion also sealed an exclusive sales relationship with Toronto-based Cue Digital Media. Recently named one of “Canada’s Most Promising New Digital Companies” at The Digi Awards, Cue represents several highly visible, U.S.-based digital content sites, including UFC.com, Heavy.com, CollegeHumor.com, celebrity news site TMZ.com and FunnyOrDie.com. “We are excited to add Double Fusion to Cue’s roster of top tier media properties,” commented Cue CEO David U.K. “With Canada’s gaming industry representing $1.7 billion in economic activity in 2011, with an expected growth rate of 17% over the next two years as per ESRB 2011 Canadian Study, there is clearly a massive opportunity for Canadian marketers to reach deeply engaged consumers through in-gaming advertising.”
To help leverage its expanding footprint, Double Fusion has also opened a New York sales office. Newly hired Jesse Paynter, with over 6 years of experience at AOL as well as stints at Turner Broadcasting and Ryan Partnership, will lead the team as VP of East Coast Sales. Paynter will be joined by Senior Sales Director, Lou Bridda and Sales Director, Don Snellings. Senior Sales Director Michele Sushin has also joined Chambers in Double Fusion’s West Coast office. About Double Fusion
Double Fusion is one of the world’s leading in-game advertising networks with unmatched reach across console, social and casual gaming. Double Fusion connects Fortune 500 brands to millions of video game players through its award-winning dynamic ad-serving technology and marketing services. Double Fusion provides highly engaged, authentic experiences for gamers and the advertisers looking to reach them across all demographics, platforms and game genres. Privately-held and headquartered in Santa Monica, Double Fusion has offices and/or affiliates in Buenos Aires, Jerusalem, London, Madrid, New York, Sydney, Tokyo and Toronto. © 2015 Buyouts Insider / Argosy Group LLC


Double Fusion Acquires NeoEdge Networks

Gearbox Software is an independent video game development company based in Texas. It is best known for working on games such as Borderlands, Brothers in Arms, Duke Nukem Forever, and Half Life expansions. The company was founded in 1999 and is based in Plano, Texas. On February 3rd, 2021, Gearbox Software was acquired by Embracer Group at a valuation of $1.3B.

Gearbox Software

Gearbox Software - Press Release - Double Fusion, Gearbox Partner For In-Game Ads

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Double Fusion is the leading independent provider of in-game advertising and marketing solutions worldwide. The company's state-of-the-art patent-pending technology delivers a full palette of creative advertising possibilities inside and around top video game and casual game titles, providing marketers access to their most important target markets in an environment which is supremely engaging. Double Fusion's mission is to transform interactive games into an efficient, effective and accountable advertising medium that offers advertisers better access to critical audiences, and brings new revenues, profits and business models to the games industry all while maintaining or enhancing the quality of game play to the gamer.

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