giggle is a one-stop source for new parents, offering a complete checklist of essentials, gifts and resources to make the transition to parenthood easier and smarter, including giggle's own line of baby products, giggle Better Basics; its pregnancy site, giggleGLOW; its content site, giggleGAB; and its charitable programs, The Great giggle Giveback and with the Worldwide Orphans Foundation. giggle designs and edits the selection of furniture, gear, clothing, toys, bedding, baby care, gifts, and more, making sure to keep it simple, stylish and healthy.

Casabu is a flash sales site offering daily online sales on a huge range of brands and products, providing everything that moms, babies, toddlers and growing kids need. Sales last for a limited time only creating a feeling of scarcity and a “buzz" about a brand. The sense of exclusivity is further achieved through the sales only being available to Casabu members - people who have registered with the site. Suppliers are able to reach a wide but truly targeted customer base and can use the sales to move stock, promote new lines and raise brand profile. In turn, customers can make huge savings on quality products that they really need, from brands that they know and trust but also new ones trying to establish themselves.

The Honest Company (NASDAQ: HNST) ensures that parents have access to non-toxic, eco-friendly, effective, and beautiful family products that don't break the bank. Honest.com offers essentials for every family member including diapers, wipes, bath, skincare, home cleaning, and health and wellness products door-delivered through a monthly subscription service of customized product bundles or single item purchase.

Totsy is a members-only e-commerce site that offers moms on-the-go and moms-to-be access to brand-specific sales, at a discount, just for them and the kids, ages 0-8. Products include prenatal care products, baby gear, travel accessories, bedding and bath, children's clothing, toys, DVDs, and educational materials.In June 2013, Totsy was acquired by Modnique. The valuation of Totsy was undisclosed. Other terms of the deal were not released.

Wittlebee is an online kids clothing club that aims to keep parents well stocked with the basics like onesies, t-shirts, socks, leggings and more. The company creates custom packages for members based on a child's age, color preferences and geographic location.

Citrus Lane is a modern subscription e-commerce company that is focused on getting healthy, useful & delightful products to young families.