giggle is a one-stop source for new parents, offering a complete checklist of essentials, gifts and resources to make the transition to parenthood easier and smarter, including giggle's own line of baby products, giggle Better Basics; its pregnancy site, giggleGLOW; its content site, giggleGAB; and its charitable programs, The Great giggle Giveback and with the Worldwide Orphans Foundation. giggle designs and edits the selection of furniture, gear, clothing, toys, bedding, baby care, gifts, and more, making sure to keep it simple, stylish and healthy.

Zulily operates as an online retailer. It offers bibs and burp cloths, backpacks, bedding, blankets, bodysuits, costumes, diaper bags, hats, highchairs, jackets, maternity apparel, nursery furniture, shoes, sleepwear, strollers, toys, and toddler apparel. The company was founded in 2010 and is based in Tumwater, Washington.

The Honest Company (NASDAQ: HNST) is an online retailer of personal care product. It offers products such as diapers, wipes, bath, skincare, home cleaning, health and wellness products, and more. It was founded in 2011 and is based in Los Angeles, California.

Wittlebee is an online kids clothing club that aims to keep parents well stocked with the basics like onesies, t-shirts, socks, leggings and more. The company creates custom packages for members based on a child's age, color preferences and geographic location.

Totsy operates as an online marketplace for babies' and kids' products. It offers a wide range of products such as baby gear, strollers, car seats, cribs, children's clothing, toys, and educational materials. It was founded in 2009 and is based in New York, New York. In June 2013, Totsy was acquired by Modnique.

Citrus Lane ceased operations. Citrus Lane is a subscription e-commerce company. It provides a monthly package of products, including toys and product samples, and more. It was founded in 2011 and is based in Mountain View, California.