Our site is based on the Win-Win Principle. The site helps users deal with challenges of modern life, empowers them with good advice, encourages them to engage in real-life socially-beneficial projects, leads them to reject the Lose-Lose, and opens doors into the Win-Win World. People want to live without being exploited, and they will benefit from life-supporting information that our site would collect. The site is based on groups that do good things in real-life, and these groups need supplies. The site would accept vendors who meet quality criteria, and when a vendor makes a sale, the site gets a commission. Life-supporting information, good deeds, quality products and services – would you not prefer this world to the one we live in now This site will become an essential tool for the developing world’s emerging middle class. When people come to Facebook, they describe how life is. Our site is for those who are willing to act to make themselves and the life around them better.