Docalytics

Mar 18, 2016

Docalytics co-founders (from left to right)t: Ryan Morlok, Steve Peck and Evan Carothers Docalytics Tech company Docalytics has been sold to content-marketing software company Contently Inc., which is opening a Twin Cities office. St. Paul-based Docalytics, which makes document-analytics applications, and New York-based Contenly didn’t disclose terms of the deal in an announcement Thursday. Docalytics co-founders (from left to right)t: Ryan Morlok, Steve Peck and Evan Carothers Docalytics Contently is already hiring more than 20 employees for its Twin Cities office, said Docalytics co-founder Steve Peck . Contently was a Docalytics customer leading up to the acquisition. The deal will let Contently expand its services to include document-analytics technology. “We’re excited — [Contently] itself is certainly a high-growth mode and it’s just a natural fit in terms of shared customer base,” Peck said. Contently has offices in New York and San Francisco. It’s planning to open a product-development office in the Twin Cities partly because the region has strong talent and is less competitive when it comes to hiring, Peck said. Businesses use Docalytics’ software to share PDF documents like white papers and see how prospective customers interact with them. For instance, the software can generate a heat map revealing which part of a document people spent the most time reading. The company's local investors included Matchstick Ventures and angel investors such as Tony Abena and Doug Berg . AOL co-founder Steve Case also was an investor in the business. Katharine Grayson covers med tech, clean tech, technology, health care and venture capital. Related Content