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INTERNET | Internet Software & Services / Gaming
dnagamesinc.com

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Stage

Acquired | Acquired

Total Raised

$1M

About DNA Games

DNA Games is a technology-driven, casual gaming platform based in the San Francisco Bay Area. Per the company, they are addressing the biggest problem in a traditionally hits-driven business: a system to repeatedly create hits. They aims to be one piece game design "art", another piece user recruiting optimization "science" and a third piece top-flight software engineering.

DNA Games Headquarter Location

San Francisco, California, 94101,

United States

Latest DNA Games News

Zynga Continues Shopping Spree; Buys Social Game Studio DNA Games

May 18, 2011

Posted Review: Two Speck iPad 2 Cases Zynga is continuing its shopping spree today with the acquisition of social game developer DNA Games , marking its 14th acquisition in the past 12 months. It’s important to note that this is an actual acquisition of both the talent and company, as opposed to the recent ‘acq-hires’ Zynga has been making in the past few months. Financial terms of the deal were not disclosed. DNA Games was founded in 2009 by a trio of former execs from SEM firm Bazaar Advertising (including Jon Lee and Shaun Haase), which was acquired by AzoogleAds in 2007. Since 2009, the gaming startup has developed a number of hit social games on Facebook, including Casino City, Slot City and Bar World. Casino City has been steadily growing in monthly usage on Facebook. In total, DNA reaches 2.4 million monthly active users on Facebook. Currently Casino City has 1.5 million monthly active users, Slot City has 438K users, and Bar World has 382K active monthly users. As DNA writes on its site, “We are one piece game design “art”, another piece user recruiting optimization “science” and a third piece top-flight software engineering.” The startup has raised $2 million in new funding from Battery Ventures and Bain Capital Ventures. Zynga says the DNA team will form the core of a studio focused on creating new games with DNA Games’ Founder and CEO, Jon Lee as the General Manager reporting to Mark Skaggs, SVP of Product Development. It’s unclear if DNA’s games will become part of Zynga’s game portfolio, but we hear Zynga is evaluating whether this actually makes sense. Zynga’s past acquisitions this year include the team behind cocos2d , Wonderland, JamLegend, MarketZero, Floodgate, social browser Flock, and New York’s Area/Code. 0

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Expert Collections containing DNA Games

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

DNA Games is included in 1 Expert Collection, including Gaming.

G

Gaming

4,660 items

Gaming companies are defined as those developing technologies for the PC, console, mobile, and/or AR/VR video gaming market.

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