US – Customer experience (CX) intelligence platform Disqo has released a tool measuring the impact of advertising on the entire customer journey. The tool, called Outcomes Lift, will look to provide advertisers with increased visibility of the CX journey, from search to e-commerce transactions. Outcomes Lift also seeks to provide insight into critical funnel behaviours that happen after exposure to an advert, such as search, website visitation and e-commerce activities. Digital platforms including connected television, display, online video, mobile, e-commerce and social media are measured via the Outcomes Lift tool. Disqo said that Outcomes Lift could help advertisers prevent their measurement being superseded by new platform siloes and advertising formats, as well as identifier technology in the future. Stephen Jepson, executive vice-president, advertising effectiveness, at Disqo, said: “Outcomes Lift illuminates the pervasive blind spots that existed even before the deprecation of cookies and other outdated identifiers. “Our Brand and Outcomes Lift products are setting the bar in ad measurement because, rather than stitching together workarounds from incomplete data sources, we’ve invited people to share their experiences passively and directly through our platform.”

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Consumer experience intelligence platform Disqo unveils a new tool today — called Outcomes Lift — to help agencies, marketers and platforms measure whether their advertising generates business outcomes.
The post As outcomes become a preferred metric, Disqo hopes to corner the market with its new tool appeared first on Digiday.

As outcomes become a preferred metric, Disqo hopes to corner the market with its new tool

New product measures cross-platform ad effectiveness and full-funnel customer behaviors
Leading customer experience (CX) intelligence platform DISQO announced the launch of Outcomes Lift, the industry’s first product measuring the full incremental impact of cross-platform advertising campaigns on marketing funnel outcomes. Outcomes Lift provides advertisers with increased visibility into the entire customer experience journey, everything from search to e-commerce transactions, formerly obscured by limited access and deprecated methodologies. As the industry faces the mitigation and eventual loss of identifiers like cookies and mobile IDs, Outcomes Lift arms marketers with insight into critical funnel behaviors occurring post-ad exposure, including search, site visitation, and e-commerce activities. Independent, objective and fully-consented, Outcomes Lift measures all digital platforms, including CTV, OLV, display, mobile, e-commerce sites, and siloed, hard-to-measure social sites. DISQO Outcomes Lift is seeing hyper growth with brands, agencies and publishers, including blue-chip clients like Adidas, APCO, CROSSMEDIA. Havas Media Group, Haworth Marketing + Media, GoodRX, MediaCom, Nestlé Purina, Teads, and Vevo. “Knowing that media channels are not just lifting brand equity measures but also getting people down the funnel with our brands has been really important for us and a really rich way to look at campaign performance beyond just the historical brand lift,” said Emily Weishaupt, Communications Insights Manager, Nestlé Purina. “As the world’s leading music video network, it’s critical that we have the right tools to prove the value of our content and how we can drive key client KPIs,” said Maegan Nevins, Director of Analytics, Vevo. “DISQO’s Outcomes Lift has helped us show the specific behavioral impacts that happen post ad exposure on Vevo, expanding our measurement toolkit.”
DISQO’s CX intelligence platform passively measures more than 1B customer journey touchpoints monthly. With consented visibility into the underlying behaviors driving outcomes, marketers can better engage with prospective and existing customers and optimize campaign ROI. Outcomes Lift empowers advertisers to future-proof their measurement against new platform silos and ad formats, as well as identifier technology disruptions down the line. “Outcomes Lift illuminates the pervasive blind spots that existed even before the deprecation of cookies and other outdated identifiers,” said Stephen Jepson, EVP, Advertising Effectiveness, DISQO. “Our Brand and Outcomes Lift products are setting the bar in ad measurement because, rather than stitching together workarounds from incomplete data sources, we’ve invited people to share their experiences passively and directly through our platform.”
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DISQO Launches Outcomes Lift for Cross-Platform Ad Measurement

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New product measures cross-platform ad effectiveness and full-funnel customer behaviors
LOS ANGELES, Aug. 3, 2022 /PRNewswire/ -- Leading customer experience (CX) intelligence platform DISQO today announced the launch of Ou tcomes Lift , the industry's first product measuring the full incremental impact of cross-platform advertising campaigns on marketing funnel outcomes. Outcomes Lift provides advertisers with increased visibility into the entire customer experience journey, everything from search to e-commerce transactions, formerly obscured by limited access and deprecated methodologies. DISQO Introduces Outcomes Lift
As the industry faces the mitigation and eventual loss of identifiers like cookies and mobile IDs, Outcomes Lift arms marketers with insight into critical funnel behaviors occurring post-ad exposure, including search, site visitation, and e-commerce activities. Independent, objective and fully-consented, Outcomes Lift measures all digital platforms, including CTV, OLV, display, mobile, e-commerce sites, and siloed, hard-to-measure social sites. DISQO Outcomes Lift is seeing hyper growth with brands, agencies and publishers, including blue-chip clients like Adidas, APCO, CROSSMEDIA. Havas Media Group, Haworth Marketing + Media, GoodRX, MediaCom, Nestlé Purina, Teads, and Vevo. "Knowing that media channels are not just lifting brand equity measures but also getting people down the funnel with our brands has been really important for us and a really rich way to look at campaign performance beyond just the historical brand lift," said Emily Weishaupt, Communications Insights Manager, Nestlé Purina. "As the world's leading music video network, it's critical that we have the right tools to prove the value of our content and how we can drive key client KPIs," said Maegan Nevins, Director of Analytics, Vevo. "DISQO's Outcomes Lift has helped us show the specific behavioral impacts that happen post ad exposure on Vevo, expanding our measurement toolkit." DISQO's CX intelligence platform passively measures more than 1B customer journey touchpoints monthly. With consented visibility into the underlying behaviors driving outcomes, marketers can better engage with prospective and existing customers and optimize campaign ROI. Outcomes Lift empowers advertisers to future-proof their measurement against new platform silos and ad formats, as well as identifier technology disruptions down the line. "Outcomes Lift illuminates the pervasive blind spots that existed even before the deprecation of cookies and other outdated identifiers," said Stephen Jepson, EVP, Advertising Effectiveness, DISQO. "Our Brand and Outcomes Lift products are setting the bar in ad measurement because, rather than stitching together workarounds from incomplete data sources, we've invited people to share their experiences passively and directly through our platform." For more information on DISQO's Outcomes Lift, visit our website . Additional quotes for attribution:
"Discerning clients hire APCO to help them better understand their customers' experiences, expectations and the forces of disruption," said Jonathan Ewing, Director of Paid Media, APCO Worldwide. "Essential to this is understanding consumer behaviors post ad exposure and at other brand touchpoints. DISQO has helped us to shed new light on this for our brand clients." "We're impressed by DISQO's holistic approach to performance attribution via their Outcomes Lift product," said Garrett Celestin, Senior Manager Consumer Insights, GoodRx. "The ability to combine outcomes and sentiment in a cross-platform and agnostic approach holds tremendous promise for helping us to better serve modern consumers with the experiences they expect across their full journey." "An early adopter of DISQO's Outcomes Lift, we've been able to provide our clients with more granular views of campaign performance," said Dana Cohen, VP, Director, Analytics Havas Media Group. "DISQO's fully consented platform is providing a sustainable path forward in understanding the behavioral impacts of our clients' campaigns post-cookie." "Teads simplifies the disjointed, multi-layer advertising ecosystem that breeds friction, complexity and slower innovation - all in the interest of driving outcomes for brands," said Neala Brown, VP of Insights, Teads. "DISQO's single-source, cross-platform measurement aligns with our omni-channel goals and helps us to deliver much needed clarity about advertising performance and outcomes impact for our clients." About DISQO
DISQO  is the CX intelligence platform for understanding every customer experience. Businesses trust DISQO to power better decisions for every customer, touchpoint, and outcome. DISQO's insights, agile testing and advertising measurement products are powered by millions of consumers on the industry's largest opt-in consumer data platform. DISQO is recognized in Deloitte's Fast 500 and is a Top 100 Next Gen Workplace. Follow @DISQO on LinkedIn and Twitter . SOURCE DISQO

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DISQO LAUNCHES OUTCOMES LIFT FOR CROSS-PLATFORM AD MEASUREMENT

Leading customer experience (CX) intelligence platform DISQO today announced the launch of Outcomes Lift, the industry’s first product measuring the full incremental impact …

Adelaide specializes in evidence-based media quality measurement. Adelaide’s metric, AU, helps advertisers make better media investment decisions. AU is an omnichannel metric that evaluates thousands of signals to predict attention and drive more efficient outcomes. Adelaide enables brands to understand media quality across their entire media spend and uncover valuable optimization opportunities to reduce waste and drive better results. The company was founded in 2019 and is based in New York, New York.

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Gongos performs market research to assist large companies with advertising and branding strategies. In addition, the company has launched a social networking site and research tool called Consumer Village.On January 11th, 2022, Gongos was acquired by InSites Consulting. Terms of the transaction were not disclosed.

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DISQO is a provider of first-party data for researchers, marketers, and insights professionals to help empower their clients to improve business decisions, drive insight, strategy, and overall value.

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Name	Work History	Title	Status
Armen Adjemian	Venture Group, and PwC	Founder, Chief Executive Officer	Current
Drew Kutcharian	Kaiser Permanente	Founder, Chief Technology Officer	Current
Armen Petrosian	Nuance Communications	Founder, Chief Marketing Officer	Current
Ted Bouzakis	Instantly, Dell EMC, Automatic Data Processing, Toluna, Angelica, and ConvaTec	Executive Vice President	Current
Stephen Jepson	MetrixLab, Kantar, and InsightExpress	Executive Vice President	Current

Name	Armen Adjemian	Drew Kutcharian	Armen Petrosian	Ted Bouzakis	Stephen Jepson
Work History	Venture Group, and PwC	Kaiser Permanente	Nuance Communications	Instantly, Dell EMC, Automatic Data Processing, Toluna, Angelica, and ConvaTec	MetrixLab, Kantar, and InsightExpress
Title	Founder, Chief Executive Officer	Founder, Chief Technology Officer	Founder, Chief Marketing Officer	Executive Vice President	Executive Vice President
Status	Current	Current	Current	Current	Current

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