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disqo.com

Founded Year

2015

Stage

Series B | Alive

Total Raised

$98.5M

Last Raised

$85M | 1 yr ago

About DISQO

DISQO is a provider of first-party data for researchers, marketers, and insights professionals to help empower their clients to improve business decisions, drive insight, strategy, and overall value.

DISQO Headquarters Location

400 N Brand Blvd 6th Floor

Glendale, California, 91203,

United States

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Latest DISQO News

Disqo_launches_CX_tool

Aug 4, 2022

US – Customer experience (CX) intelligence platform Disqo has released a tool measuring the impact of advertising on the entire customer journey. The tool, called Outcomes Lift, will look to provide advertisers with increased visibility of the CX journey, from search to e-commerce transactions. Outcomes Lift also seeks to provide insight into critical funnel behaviours that happen after exposure to an advert, such as search, website visitation and e-commerce activities. Digital platforms including connected television, display, online video, mobile, e-commerce and social media are measured via the Outcomes Lift tool. Disqo said that Outcomes Lift could help advertisers prevent their measurement being superseded by new platform siloes and advertising formats, as well as identifier technology in the future. Stephen Jepson, executive vice-president, advertising effectiveness, at Disqo, said: “Outcomes Lift illuminates the pervasive blind spots that existed even before the deprecation of cookies and other outdated identifiers. “Our Brand and Outcomes Lift products are setting the bar in ad measurement because, rather than stitching together workarounds from incomplete data sources, we’ve invited people to share their experiences passively and directly through our platform.”

DISQO Web Traffic

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  • When was DISQO founded?

    DISQO was founded in 2015.

  • Where is DISQO's headquarters?

    DISQO's headquarters is located at 400 N Brand Blvd, Glendale.

  • What is DISQO's latest funding round?

    DISQO's latest funding round is Series B.

  • How much did DISQO raise?

    DISQO raised a total of $98.5M.

  • Who are the investors of DISQO?

    Investors of DISQO include Alpha Edison, Bonfire Ventures, Sageview Capital, March Capital Partners and ValueStream Ventures.

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