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MOBILE & TELECOMMUNICATIONS | Mobile Software & Services / Gaming

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About Discovery Bay Games

Discovery Bay Games is a provider in tablet gaming accessories and supporting apps. In addition to developing original content, the company partners with content owners to deliver enhanced tablet play experiences to consumers.

Discovery Bay Games Headquarter Location

206 First Avenue Suite 310

Seattle, Washington, 98104,

United States

Latest Discovery Bay Games News

T-Mobile Names Tech-Marketing Veteran as CMO

Nov 20, 2012

Aleady a member? Sign in Get More From Ad Age Register to become a member today. You'll get the essential information you need to do your job better, including 7 free articles per month on Ad Age and Creativity Ability to comment on articles and creative work Access to 9 custom e-newsletters like Ad Age Daily, Ad Age Digital and CMO Strategy To get unlimited content and more benefits, check out our Membership page Register Now Want more Access, Content & Connections? We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Already a member? Log in or go back to the homepage . T-Mobile Names Tech-Marketing Veteran as CMO The No. 4 Carrier Lags Verizon, Sprint and AT&T in Ad Spending By John McDermott . Published on November 20, 2012 . Michael Sievert, a 20-year marketing veteran, began his new job as T-Mobile CMO on Monday, the company announced. Michael Sievert Mr. Sievert joins the wireless carrier from his position as CEO of Discovery Bay Games, a maker of tablet games and accessories. Prior to that , Mr. Sievert spent 20 years with a host of companies including AT&T Wireless, Procter & Gamble and Windows. He was also a co-founder of Switchbox Labs, a consumer technology startup that was acquired by Lenovo in 2009. "Mike is a unique creative genius, and his track record as a disruptive force in tech and telecom couldn't be better suited to our plans to redefine wireless as America's un-carrier," T-Mobile USA CEO John Legere said in a statement. "This is a critical and incredibly exciting time for T-Mobile as we race forward with our network modernization and LTE launch in 2013, ramp up investments in relaunching our brand and begin to shake up the U.S. wireless market. " That shaking up involves a possible merger with MetroPCS Communications Inc. that T-Mobile's parent, Deutsche Telekom AG, proposed in May. Currently the fourth-largest U.S. wireless carrier, T-Mobile USA would vie with Sprint for the No. 3 position were the merger to go through. Andrew Sherrard, the acting CMO since this spring, will return to his VP-marketing position for T-Mobile's contract business. T-Mobile spent $772 million on advertising in the U.S. in 2011, a 5.7% decrease from the prior year, according to Ad Age Datacenter. By comparison, Verizon spent $2.5 billion, AT&T nearly $2.4 billion, and Sprint $1.4 billion in the same period. In this article:

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Expert Collections containing Discovery Bay Games

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Discovery Bay Games is included in 1 Expert Collection, including Gaming.



4,756 items

Gaming companies are defined as those developing technologies for the PC, console, mobile, and/or AR/VR video gaming market.

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