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INTERNET | Internet Software & Services / Browser Software/Plugins
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Stage

Series A | Alive

Total Raised

$4.1M

Last Raised

$3.5M | 8 yrs ago

Mosaic Score

+10 points in the past 30 days

What is a Mosaic Score?
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

About Disconnect

Disconnect makes simple tools that help over 3 million users understand and control the data they share on the internet for a faster, more private, more secure internet experience.

Disconnect Headquarter Location

2420 Sand Hill Road Suite 300

Menlo Park, California, 94025,

United States

Latest Disconnect News

Firefox browser will block the IAB’s DigiTrust universal ID

Nov 26, 2019

Mozilla leans on an open-source list of trackers compiled by privacy software company Disconnect to inform its Enhanced Tracking Prevention feature, which was introduced in September. On Nov. 11, John Wilander, an Apple WebKit engineer who works on Safari’s ITP, filed an issue on Mozilla’s “Bugzilla” forum asking why Firefox did not treat the Digitru.st domain as a tracker. (Apple, which relies on machine learning rather than block lists, already prevents DigiTrust cross-site tracking on Safari.) The same day, Mozilla privacy engineer Steven Englehardt  raised an issue on Disconnect’s developer forum  asking whether DigiTrust should be added to the list. “We reviewed this issue in the normal course of business beginning that week and determined that although DigiTrust’s service may not track users directly, which is why they were not previously blocked, they clearly enable other services to track, and therefore we updated our definition of tracking to encompass this type of behavior, which we see as a growing threat to consumer privacy,” said Casey Oppenheim, Disconnect co-founder. A Mozilla spokeswoman confirmed that “cookie-based tracking for DigiTrust will be blocked in a future version of Firefox.” DigiTrust isn’t the only player pushing for the adoption of a universal ID. LiveRamp and The Trade Desk are among the other organizations offering ID solutions. The Trade Desk and LiveRamp domains are also on Disconnect’s blocklist — although LiveRamp’s ID solution doesn’t rely on cookies. Regulation could prove the bigger roadblock to universal ID solutions. The California Consumer Privacy Act takes effect in January and there is still a level of uncertainty in the ad tech industry as to exactly how the privacy law will apply to third-party cookies used for advertising. The U.K. data regulator has warned that the current real-time-bidding ad tech landscape is not compliant with the European Union’s General Data Protection Regulation. “The industry seems to think there is a basic industry right for tracking and targeting of users for advertising purposes, but I don’t see the regulators following this logic at all,” said Ruben Schreurs, CEO of consulting firm Digital Decisions. David Kohl, CEO of ad tech company TrustX, a member of DigiTrust, said the entire cookie-based advertising infrastructure needs a rethink that involves prioritizing consumer interests, rather than ad tech’s commercial interests. “We need to start again with a clean sheet and say, how do we create a capability for consumers to understand what identity means on the internet, how it’s used, and how to control it,” Kohl said. Related Articles

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Expert Collections containing Disconnect

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Disconnect is included in 2 Expert Collections, including Smart Money VCs (2017-2019).

S

Smart Money VCs (2017-2019)

6,297 items

We crunched the data to identify the 24 VC firms with the best combination of portfolio valuations and investment outcomes.

C

Cybersecurity

4,682 items

Disconnect Patents

Disconnect has filed 2 patents.

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Application Date

Grant Date

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Status

12/12/2012

Bing, Desktop search engines, Social networking services, Scholarly search services, Bibliographic databases and indexes

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Application Date

12/12/2012

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00/00/0000

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Related Topics

Bing, Desktop search engines, Social networking services, Scholarly search services, Bibliographic databases and indexes

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Disconnect Web Traffic

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