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FOOD & BEVERAGES | Non-alcoholic beverages

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Founded Year



Series B | Alive

Total Raised


About Iris Nova

Iris Nova is a tech-enabled distribution platform that supports frictionless ordering and on-demand deliveries across a portfolio of beverage brands tailored to meet the needs of the modern consumer. The proprietary platform allows each brand in the portfolio to communicate directly and transact with customers over text message, bypassing existing distribution inefficiencies to improve how consumers find and purchase beverages. Iris Nova first introduced its proprietary platform in 2015 to launch and scale the DIRTY LEMON brand. The portfolio has since expanded to include an experiential retail property, The Drug Store, and nine brands: Better Booch, DASH Water, DIRTY LEMON, Halo Sport, Minna, Miracle Seltzer, Olipop, Sanzo and Something and Nothing.

Iris Nova Headquarter Location

104 Lexington Ave

Brooklyn, New York, 11238,

United States


Latest Iris Nova News

Nix & Kix secures US distribution deal with Iris Nova

Mar 30, 2021

March 30, 2021 at 7:34 pm The London-based drink brand Nix and Kix has landed a US distribution deal with Iris Nova, the Coca-Cola-backed soft drinks maker and distributor. It will see Nix & Kix’s five-strong range of cans – Mango Ginger, Cucumber Mint, Blood Orange Turmeric, Raspberry Rhubarb and Watermelon Hibiscus – distributed across the US via Iris Nova’s direct-to-consumer platform, which takes orders by text message to a customer base of over 200,000. The news comes at a time when Nix & Kix is currently crowdfunding on Seedrs and smashed its £500,000 crowdfunding target in just one day after being in private mode on the platform. Julia Kessler comments: “The partnership with Iris Nova couldn’t have come at a better time. “We just finished a re-brand which was well received by the trade, and based on initial feedback we expect the US to be a great opportunity”. “Crowdfunding is an exciting step for us as we continue on our mission to be the leading premium soft drink brand” added co-founder Kerstin Robinson. “We’ve built a strong platform for growth and I am excited to give our customers the chance to become shareholders.” Nix & Kix was founded by Kerstin Robinson and Julia Kessler who spotted a gap in the market for better-for-you and more exciting adult drinks. Share this post via... Share this post via Facebook, Twitter, Google Plus and LinkedIn Did you enjoy reading this content? To get more great content like this subscribe to our magazine

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Research containing Iris Nova

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Iris Nova in 1 CB Insights research brief, most recently on Dec 8, 2020.

Expert Collections containing Iris Nova

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Iris Nova is included in 4 Expert Collections, including Food & Beverage .


Food & Beverage

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Wellness Tech

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We define wellness tech as companies developing technology to help consumers improve their physical, mental, and social well-being. Companies in this collection play across a wide range of categories, including food and beverage, fitness, personal care, and corporate wellness.


Consumer Packaged Goods ( CPG )

4,148 items


Grocery Retail Tech

300 items

Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.

Iris Nova Web Traffic

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