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Founded Year



Series B | Alive

Total Raised


About Iris Nova

Iris Nova is a tech-enabled distribution platform that supports frictionless ordering and on-demand deliveries across a portfolio of beverage brands tailored to meet the needs of the modern consumer. The proprietary platform allows each brand in the portfolio to communicate directly and transact with customers over text message, bypassing existing distribution inefficiencies to improve how consumers find and purchase beverages. Iris Nova first introduced its proprietary platform in 2015 to launch and scale the DIRTY LEMON brand. The portfolio has since expanded to include an experiential retail property, The Drug Store, and nine brands: Better Booch, DASH Water, DIRTY LEMON, Halo Sport, Minna, Miracle Seltzer, Olipop, Sanzo and Something and Nothing.

Iris Nova Headquarters Location

104 Lexington Ave

Brooklyn, New York, 11238,

United States


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Research containing Iris Nova

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CB Insights Intelligence Analysts have mentioned Iris Nova in 4 CB Insights research briefs, most recently on Jun 6, 2022.

Expert Collections containing Iris Nova

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Iris Nova is included in 3 Expert Collections, including Grocery Retail Tech.


Grocery Retail Tech

640 items

Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.


Food & Beverage

3,395 items


Wellness Tech

1,335 items

We define wellness tech as companies developing technology to help consumers improve their physical, mental, and social well-being. Companies in this collection play across a wide range of categories, including food and beverage, fitness, personal care, and corporate wellness.

Latest Iris Nova News

The souring of Tribeca health-juice company Dirty Lemon

Sep 21, 2022

293 Church St.; Dirty Lemon The founder of Dirty Lemon, a high-end juice company that scored $15 million in funding from investors such as Winklevoss Capital, appears to be getting squeezed from many directions. Zachary Normandin, who founded the cold-pressed beverage company in 2015, is being sued by the owners of 293 Church St. in Tribeca, where Dirty Lemon had a store for several years. The owners claim Normandin owes more than $300,000 in unpaid rent at the buildings, court records show, including missed rent for Normandin’s apartment upstairs. This year the owners, a limited liability company, also sued to evict Normandin from the two spaces. He did, however, pay $17,000 in back rent earlier this year. Related Article But Normandin and his affiliate companies also face lawsuits from shipping companies over alleged unpaid bills. United Parcel Service Inc., for one, claims the entrepreneur owes $153,000, records show. Forward Financing, a small-business lender, has accused him of being in arrears to the tune of $106,000. With $15 million in Series A financing from investors such as the Winklevosses, which put early funding into Facebook, and ex-Yankees star Alex Rodriguez, according to Crunchbase, Normandin won early praise for his 16-ounce detox products, which feature ginseng, matcha and collagen, among other ingredients. Normandin vowed to “rebuild the infrastructure that has powered beverages since the 1800s,” according to a 2018 profile in The New York Times. In an unusual move, he decided that his store would not be staffed but instead rely on a sort of honor system. Shoppers would text the company to let it know how many cans they were taking from the three coolers inside. Dirty Lemon would then request their credit-card number. If people stole juices, Normandin planned to write down the losses as marketing expenses, he said at the time. Dirty Lemon’s marketing budget was $4 million. Since the store closed last year, Normandin has tried to reinvent the space, although controversy has ensued with those efforts as well. The plan is to make the space into L’Entree, a wine bar and cocktail lounge, although he has so far failed to secure a state liquor license. That seems difficult. Neighbors have filed into meetings of Manhattan Community Board 1 to denounce the project. Critics say parties held in the space in the past year have been loud and rowdy, and Steven Rand, a neighbor of the Apex Gallery at 291 Church St., has actually sued Normandin to put a halt to the bashes thrown there. For his part, Normandin has said the parties weren’t his doing, because he had rented out the space and had little control over his tenants’ behavior. Four rental apartments plus the storefront make up 293 Church St., a 5-story prewar building near White Street. The rent for the store, which includes the basement, is $13,500 a month, documents show. Normandin’s apartment rent for $7,500. Cheryl Ginsburg, a lawyer for the limited liability company that owns 293 Church St., declined to comment. A request for comment from Winklevoss went unanswered. An email sent to Normandin was not returned. But Heather Ticotin, the lawyer handling Normandin’s real estate cases, said her client has no intention of vacating 293 Church St. and is hopeful that his debts can be resolved. “There were habitability issues with the place, but we are hoping to work things out with the landlord,” Ticotin said. “But my client plans on staying.”

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Iris Nova Rank

  • When was Iris Nova founded?

    Iris Nova was founded in 2015.

  • Where is Iris Nova's headquarters?

    Iris Nova's headquarters is located at 104 Lexington Ave, Brooklyn.

  • What is Iris Nova's latest funding round?

    Iris Nova's latest funding round is Series B.

  • How much did Iris Nova raise?

    Iris Nova raised a total of $15.25M.

  • Who are the investors of Iris Nova?

    Investors of Iris Nova include Marubeni Ventures, Imaginary Ventures, GGV Capital, Tobey Maguire, TACK Ventures and 22 more.

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